Struggling to get your website noticed? Wondering “WHERE TO PUT SEO KEYWORDS on Your Website” to get seen by search engines and visitors? Keyword placement is key!

 Did you know that 53% of website traffic comes from organic search? (BrightEdge)

Now we agree that EVERY Business MUST OWN A Website …

 Let’s talk about where to put SEO keywords on your website to stand out amongst the crowd.

                    …Keyword stuffing and “Just build it and they will come” No longer work.

Your content pages must follow Google’s keyword guidelines, if not chances are you won’t be found organically on Google search, ever.

Read below to discover the 10 most Strategic spots to put your keywords.


First, things first, before diving into where to put your SEO keywords on your website, let’s uncover the most important component and that is finding relevant keywords for your website content.

How to Find Highly Relevant Keywords

Keyword analysis is the most significant part of website content creation. Choosing the wrong keywords can leave you on the sidelines…. FOREVER!

Proper keyword examination is vital. Remember that you aren’t competing against every soul food restaurant, just your target area or Ideal customer.

 Google ranks content based on relevance, distance, and prominence.  If you have more than one location each locale will need its page. (that’s a plus… we’ll discuss it at another time).

Google search your subject in this case, soul food restaurant Norfolk, VA. What I’d usually do is research “soul food restaurants in larger cities to retrieve advanced ideas. (they’re usually more advanced because there’s more competition).

Following keyword research best practices your keyword (s) or keyword phrase should be added to your content.

Those keywords should be used in your…

•                                  Meta tags

•                                  Title

•                                  URL

•                                  Links

•                                  Alt Tags

•                                  Content Body

•                                  And

•                                  Graphics

…Now you’ve chosen the right keywords, let’s explore where to strategically place them on your website for maximum impact in detail.”

Where to Put SEO Keywords on Your Website

arror pointing to meta descripton tag

1. Meta Description

Meta descriptions are a summary (about 155 characters) of a web page’s content, shown under the title in search outcomes. The more descriptively you explain your page’s benefits, the more potential visitors to your website.

Think of a meta description (also called a meta tag) as your mini billboard in search results. It’s your chance to grab your targeted audience’s attention and convince them to click your page URL.

Here’s where you need to craft compelling, keyword-rich details that accurately reflect your page’s content and entice visitors to click through. It’s like a written copy of your elevator speech!

2. Title Tag

Title Tag (also called SEO Title) is your web page’s headline, starring in both search insights and your site. Think of it like the big, welcoming sign outside your brick-and-mortar shop! You want it to be clear, concise, and packed with relevant keywords.

These search engine optimization keywords will attract clicks from curious visitors and tell search engines like Google what your page is all about.

While Title Tags and Page Tags might sound like twins, they serve different masters. The Title Tag shows off in search inquiries and browser tabs, while the Page Tag shines within your actual website. Both are equally important but with slightly different goals:

Title Tag: Designed to entice both visitors and search engines. Pack in your primary and secondary keywords (if possible) to boost rankings and pique visitor interest.

Page Title: Focused on user experience. Make it friendly and informative, giving visitors a clear idea of what they’ll find on your page.

Remember, your Title Tag is your first impression in the digital world. Make it count!

red arrow showing page title

Page Title

Page Title (also called SEO Title) and its twin, the Title Tag, have similar meanings.

However, unlike the Title Tag, the Page Tag is the first content your visitors see once they click on your URL.

While the Title Tag encourages clicks from search discoveries, the Page Tag’s job is to keep visitors engaged once they’re on the page.

This is done by crafting a catchy, emotionally charged title that conveys the page’s content and includes similar keywords, avoiding the need for keyword stuffing.

Keep in mind that the Page Tag is geared more towards visitors’ experience than search engines. On the other hand, the Title Tag is designed specifically to attract clicks from search results.

While the Page Tag and Title Tag may sound similar, keep in mind that the same keyword can be used but it better that they are not.

Here’s a breakdown to differentiate them:

Page Title:

Visible to users at the top of a web page.

Focuses on user experience, being clear, concise, and engaging.

Can be longer than the Title Tag.

Title Tag:

Appears only on the search engine results page and browser tabs.

Focuses on SEO, being keyword-rich and optimized for clicks.

Ideally under 60 characters for optimal display.

Both are key for website success, but with different objectives:

Page Title: Informs and engages users on your site.

Title Tag: Attracts users from search engines.

Ideally, they should be similar but not identical. Optimize your Title Tag for search engines, but make sure the Page Title is user-friendly and informative.

optimize title tags

4. Anchor Text

What is anchor text (link text) and how does it help search engine optimization content? Anchor text has a dual duty.

First, it helps search engines better understand your page content through the relevance of the connecting link.

Second, it offers the reader additional helpful content that could better explain site content.

Descriptive link text says more than “click here.” Content marketers usually add important keywords or keyword phrases to improve visibility and rankings in Google searches.

Anchor text benefits:

  • Improved user experience and SEO
  • Tells users what to expect.
  • Helps search engines understand the context of your links.

Use relevant keywords in your link text to boost your search engine rankings for those terms.

5. Alt text

“If you’re like most people, including me, you might forget that search engines are essentially machines. As of the time of this writing, they can’t interpret images directly.

So, they’ve formulated a method for doing so-called alt text- (ALT TAG).

Alt text serves not only search engines but also enables readers with disabilities. Those using screen readers will access the alt tags describing the image.

Labeling your images for search rankings also gives you ‘Google juice,’ potentially improving SEO efforts. Every bit helps.

Following Google’s best SEO practices will assist in outsmarting your competitors.

It’s akin to labeling your images for search engines and screen readers. Descriptive text assists them in understanding the image content, potentially boosting your page’s chances in image searches, and ensuring accessibility for all.

Link text and Alt text act like secret handshakes with search engines, giving your website an edge in the digital jungle.️♀️

I interchangeably use Google and search engines because Google controls over 89% of search results.

6. Primary keyword

photo showing primary keyword example

Primary keywords are the main words or phrases defining your webpage’s focus, acting as a roadmap guiding visitors.

Choosing these specific keywords well helps your page rank higher and attract the right audience. They signal search engines about your preferred ranking keywords.

Advantages of well-chosen SEO keywords:

Enhanced User Experience: These keywords are craft-focused, relevant content, enhancing satisfaction, and reducing bounce rates.

Targeted Optimization: Precision in meta tags, headings, and content aligns.

7. Page URL

page SEO URL - arrow pointing to

A page URL is the web address appearing in your browser’s bar, representing your page’s location in the digital world. Each content page has a unique URL.

SEO benefits of a well-chosen URL include:

Improved user understanding.

Keyword incorporation.

Search engine readability.

8. Internal Links

how to add internal links

Internal links are vital for several reasons, including boosting search rankings. They act as bridges between different pages on your website, signaling both users and search engines that the content is related.

Think of internal linking as streamlining navigation and enhancing user experience. Longer site visits and potentially higher search engine rankings are natural consequences.

Internal links also spread authority and relevance across pages, strengthening the ranking potential of linked pages.

They help search engines understand your website’s hierarchy and ensure new content gets discovered and indexed efficiently. This ultimately strengthens your SEO organizational structure.

9. Image File Name

Relevant names signal to search engine algorithms, improving the chances of images appearing in image search inquiries. These SEO benefits enhance discoverability, which can lead to increased organic traffic.

Descriptive file names aid in suggesting the image subjects to both users and search engines, complementing alt text, and improving overall accessibility.

Properly named image files also contribute to a more comprehensive understanding of webpage content, positively influencing its ranking potential in Google’s insights.

10. Body Text

Body text is the words on your webpage. This content is an essential element for search engine optimization.

 Optimized body text with related keywords aids search engines in understanding the page’s topic and relevance to a webpage.

Search engine-optimized content improves visibility in search results and can attract targeted organic traffic.

Well-structured and helpful body text increases customer visits and enhances user experience.

High-quality content with relatable keywords also increases the likelihood of earning backlinks from other reputable websites.

Consistently providing valuable information through body text establishes credibility, builds trust and customer loyalty, and gains search engines’ respect.

man looking for seo keywords on computer

Getting Started With Using Keywords For SEO

Keywords are like street signs that guide searchers to a desired destination. As searchers, we insert a keyword or phrase into the search bar. These are the words that potential customers type in hoping to retrieve the most relevant content based upon their search intent.

Think of it like a store: you would label the shelves with shovels and place drills there. The intended user is looking for shovels. Misleading only frustrates customers.

These same scenarios hold true online. Picking the right keywords is like knowing what customers are looking for, so you can stock your website with content that answers their questions and solves their problems.

Using specific keywords in your website’s text, titles, and images tells search engines what your website is about. The better you match what people are searching for, the higher your website climbs in search results, and the more people find you.

Here’s a simple checklist to get started:

Think like your customer: What words would they use to find your products or services?

research  your keywords

 Write down a list.

Research your keywords: Free tools like Google Keyword Planner can show you how popular certain keywords are and suggest related ones.

Sprinkle them in naturally: Don’t overstuff your content with keywords, it just reads weird. Use them naturally throughout your text, titles, and headings.

Focus on long-tail keywords: These are longer, more specific phrases like “best vegan burgers in town” instead of just “vegan burgers.” They’re less competitive and attract more targeted traffic.

Remember, SEO is a long game. Keep creating quality content with accurate keywords, and watch your website climb the search engine ladder!

Understanding Keywords and SEO

Keywords are the search terms people type into Google (or any other search engine). SEO (Search Engine Optimization) is the art of making your website appear higher in search discoveries for your chosen keywords.

Think of it like a restaurant: you cook delicious food (your website content), but if nobody knows the address (your keywords), they won’t find you. So, you put up a big sign with the restaurant’s name and images of delicious-looking dishes (your main keywords).

To get even more traffic, you should consider adding voice search terms.  These are the words you add i.e…… “Restaurants near me” or “late-night eats.” So, you add those terms to your website too (secondary keywords). Now, more people have discovered your amazing food!

Keywords can be:

Short and broad: “vegan burgers”

Long and specific: “Gluten-free vegan burgers delivery near me”

Both have their uses, but long-tail keywords are usually easier to rank for and attract more targeted customers.

Remember, SEO is an ongoing process. Keep researching keywords, updating your content, and building backlinks, and your website will become a search engine magnet!

Example of a Well-Optimized Web Page

Title: Delicious Gluten-Free Vegan Pizza Delivery in Greenville, NC


Fresh, Never Frozen Ingredients for the Perfect Pizza

Order Online for Fast Delivery or Pickup


Welcome to Fresh Eat Clean Pizza, your one-stop shop for delicious gluten-free and vegan pizzas made with fresh, never frozen ingredients.

We have a variety of mouthwatering options to satisfy any craving, from classic to create your own. Order online for fast and easy delivery, or drop by for pickup!

Keywords: gluten-free, vegan, fresh ingredients, pizza, delivery, pick up, Greenville, NC


High-quality photos of your pizzas with clear descriptions like “Spicy Thai Vegan Pizza” or “Build your own with Gluten-Free Crust.”

This is just a basic example, but you can see how using exact keywords throughout your website can help search engines understand what you’re all about and connect you with your ideal customers.

add alt tags, meta tags for higher SEO rankings


How many keywords should I use for SEO?

There is no set number of keywords you need for SEO. It depends on the content.
However, be mindful to only use one H1 tag for each web page.

How many SEO keywords per page?

Web pages can have multiple keywords for SEO. The more the merrier. But that secondary or related keywords or what is called- NLP words. This builds relevance.

How many keywords should a website have?

As many as relevant. A website will have a primary keyword or main keyword, secondary keywords, and more. Some established websites have 10’s of thousands of keywords.

How many keywords are too many?

 That depends on your website. Most sites have multiple pillar posts that can easily consist of 100’s of keywords.


Learning where to put SEO keywords on your website isn’t rocket science.  However, you must follow Google’s rules to succeed with SEO optimization.

If you’re committed to having a complete marketing mix.  Then setting -up your website content according to the keyword SEO basic best practices is surely a good start. Following the above tips will place your company site above your competitors.

There weren’t any trade secrets within this post, we provide specific knowledge that will without a doubt help you to create website content that will get indexed, and ranked in Google.


•                                  Perform Keyword Research

•                                  Choose a Keyword-Rich title.

•                                  Use your keyword in your URL.

•                                  Add keywords to your content body,

•                                  Include your primary keyword in your header tag.

•                                  In your Alt tag, include your exact keyword.

•                                  Insert keywords in domain and subdomains.

•                                  Add keywords to your anchor text links.

•                                  Avoid keyword stuffing.

 Now it’s time to hear from you.

Please share your comments below now.

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