How Much Does a Landing Page Cost

Have you ever scrolled through social media👀 and been bombarded with the message: “You NEED a landing page!” But immediately that little person lands on your shoulder with this sobering question: How much Does a Landing Page Cost?  💰

The truth is, it can vary greatly, from practically free to thousands of dollars.  Landing pages are crucial for capturing leads and boosting conversions but building one doesn’t have to break the bank.

This post will explore the different options and break down the costs involved, empowering you to make an informed decision.

Here’s what you’ll learn:

  • DIY vs. Custom Landing Pages.  (and the hidden costs of each)
  • The features a landing page MUST have. (don’t get ripped off!)
  • Additional expenses to consider.  (domain, hosting, copywriting)

By the end of this post, you’ll know exactly “How Much Does a Landing Page Cost” what questions to ask, and what to expect when building your landing page.

So, let’s navigate the cost maze together and find the perfect solution for your business!

What is a landing page and why is it important for your business?

Here’s the truth; it can vary wildly, from free (with a little sweat equity) to thousands of dollars. Here’s the deal: the final price depends on factors, like your specific needs and how fancy you want to get.  

We’ll break it down step-by-step, so you can build a landing page that converts without breaking the bank.

Listen to the video to learn the difference between a landing page vs a website.👇👇

So, what exactly is a landing page, and why should you care?

Think of it as a standalone web page designed with a single goal. Maybe you want people to sign up for your email list, download a white paper, or buy your latest product.

Unlike your main website with bells and whistles, a landing page is laser-focused on the desired outcome.  

What Makes a Good Landing Page?

Here’s the secret: a good landing page has specific elements.  It should be visually appealing, with clear concise copy that speaks directly to your target audience.  Think compelling headlines, strong calls to action (CTAs), and easy-to-use forms.  

 How much will it cost me?

Here’s where things get interesting.  There are different options, each with its price range:

1. DIY  

Feeling tech-savvy, really you don’t have to be? Building a basic landing page using a page builder can be surprisingly affordable (or even free with a trial period, I should know 😊).  

How to build a landing page-pytalkbiz

Here’s what mine looked like. Place an image of my landing page.

These online tools offer drag-and-drop functionality and easy-to-use templates, so you don’t need to be a coding whiz.  Price range: Free trial to $20-$50/month depending on features.

2. Freelancer

Need a little more help but don’t want to break the bank?  Hiring a freelance web designer is a good middle ground.  Freelancers can create a custom landing page based on your specifications, often at a more affordable price than a full-service agency.

Price range:  Varies depending on experience and complexity, but here’s a figure you can start with $50-$150/hour.

3. The Agency:

A web development agency might be the best option for a high-converting landing page with all the bells and whistles.  Agencies offer a full suite of services, including design, development, copywriting, and SEO optimization.  

This is the most expensive option but can be the most effective, especially for complex projects. The Price range: is $2,000+ depending on the project scope and number of landing pages.

Here’s the thing: there’s no one-size-fits-all answer. The best option depends on your budget, tech skills, and the complexity of your landing page needs.

Remember: Don’t get hung up on the cost alone.  The most important component is a quality landing page that converts visitors into leads or customers.

But this is a Big Butt!  A high price doesn’t always equal high quality. I’ve seen some butt ugly landing pages that are killing in conversions.  

*Bonus Tip: When considering costs factor in additional expenses like copywriting (if you’re not a wordsmith yourself) and A/B testing (to see what resonates best with your audience).

Ready to build a landing page that gets results?  Do your research, consider your options, and choose the solution that fits your needs and budget.  With a little planning, you can create a landing page that’s both affordable and effective.

tools you need to build a landing page

 Landing Page Costs: Numbers, Stats, and Pro Tips

We unpacked the basics of landing page costs, but let’s get a little more granular. Here are some numbers and stats to keep in mind:


Conversion Rate Matters: Research shows that high-converting landing pages can convert visitors into leads at 30% or more. For every 100 visitors, 30 become potential customers!

The Power of PPC:  Often landing pages are used with pay-per-click (PPC) advertising. Unbounce reports that brands see a whopping average increase of 400% in their inquiries when using well-designed landing pages with PPC campaigns.

DIY vs. Pro: While landing page builders offer an affordable option a professionally designed landing page can outperform a DIY version.

Cost Breakdown by the Numbers

Domain and Hosting: Securing a domain name and hosting can cost anywhere from $ 10 to $25 per year.

Landing Page Software: Basic plans for landing page builders typically range from $20-$60 per month, offering more features and integrations at higher tiers.

Freelance Designers:  As mentioned earlier, freelance web designer rates vary but expect a range of $100-$350 per hour depending on experience and complexity.

Marketing Agencies:   Here’s where the price tag can jump. Agencies can charge $2,000 + for a single landing page, depending on the project scope and the number of pages needed.

*Pro Tips for Finding the Right Fit:

Perform your due diligence. Learn all you can about landing pages. Use YouTube and Google to search for information. Next, get a clear understanding of your needs.

You may want to start small and build up to a higher cost. Of course that depends on the budget. Just know, that throwing $$$$ doesn’t equal a landing page converting machine.

Consider Complexity:  A simple landing page with a single form might be achievable with a DIY tool. However, a dynamic landing page with multiple CTAs and advanced features will require professional help.

Get Quotes and Ask Questions:  Don’t be afraid to get quotes from different freelancers or agencies. Ask detailed questions about their process, experience with landing pages, and what’s included in their pricing.

Focus on Value, Not Just Cost:  The cheapest option might not always be the best.  Invest in a landing page that will deliver a high return on investment (ROI) by generating leads and boosting conversions.

Remember: There are resources available to help you estimate landing page costs. Some web design agencies offer online calculators that factor in complexity and features. Many landing page builder websites list their pricing plans with detailed features included at each tier.  

how to use chatgpt-pytalkbiz

Don’t Get Burnt: Copywriting & SEO – Your Landing Page Powerhouse (But Pricey!)

Copywriting and SEO optimization can be the secret weapons of your landing page, skyrocketing conversion rates and attracting organic traffic. However, these can also be some of the most expensive add-ons.  

infographic about how to design a landing page-

Finding a Good Freelancer: The Hiring Maze (and How to Escape) 

As a new business owner, entrusting your landing page copy and SEO to a freelancer can feel like navigating a maze.  

Here’s a quick guide to navigate these services:

Search platforms:  Look for reputable freelance marketplaces with established quality assurance processes. These platforms often vet freelancers and provide client protection.

Portfolio review: Don’t just skim! Check past work samples to ensure the freelancer’s style aligns with your target audience. Imagine your ideal customer – what kind of language would resonate with them?

Client testimonials:  Read reviews to understand the freelancer’s communication style, reliability, and the final product they deliver.  Look for mentions of clear deadlines, responsiveness, and smooth overall experience.

Ongoing Costs and What You Get:  Understanding Your Investment

Copywriting: Expect to pay $50-$150 per hour.  A good copywriter will craft more than just words. They’ll become an extension of your brand, writing compelling headlines, persuasive body copy, and clear CTAs (calls to action) that resonate with your audience and drive conversions.

Strong copywriting is the difference between a visitor bouncing off your page and becoming a loyal customer.

SEO optimization:   Prices vary depending on complexity, but can range from $100 -$500 per page.   A good SEO professional won’t just sprinkle keywords around your landing page.

They’ll conduct thorough keyword research, optimize your content for search engines, and ensure your page ranks higher in search engine results (SERPs). This organic traffic can be a valuable source of new leads without the ongoing cost of paid advertising.

Beware the Danger Zone:  Avoiding Freelancer Faux Pas

While freelancers offer flexibility and potentially lower costs, there are dangers to consider.  Unreliable freelancers can miss deadlines, deliver subpar work, or disappear mid-project.  Ensure clear communication, establish a defined scope of work, and consider milestone payments to mitigate these risks.

Cost-Saving Tips for Your Landing Page:

Write compelling copy yourself:  Research best practices and focus on your product or service offers and benefits.

Use a landing page builder:  Many builders offer built-in SEO features to help with basic optimization.

Focus on a simple landing page:  Less is often more. Prioritize user experience (UX) with a clear layout and navigation.

Do your design:  If you’re comfortable with design tools like Canva, you can create a visually appealing landing page yourself.

how to meaure ROI, data and insights

Common Landing Page Costs:

A Simple 1-page website with a contact form:  Expect to pay $200-$500 using a landing page builder or a basic freelancer package.

Full-blown website: Costs can range from $1,000+ depending on complexity, features, and the number of pages. Remember, a complete website offers more functionality but might not be necessary for a focused landing page campaign.

By considering these tips and understanding the value proposition of copywriting and SEO, you can create a high-performing landing page without breaking the bank!

Keeping Your Landing Page Fresh: Ongoing Maintenance and Optimization Costs

Once you’ve launched your landing page, the work isn’t over. To ensure it performs at its best, consider ongoing maintenance and optimization. Here’s what you need to know:

What It Covers:

Think of ‘ongoing maintenance’ as your landing page’s tune-up.

 It typically includes:

  • Performance monitoring:  Tracking key metrics like conversion rates, bounces, and user engagement.
  • A/B testing:  Testing different elements of your landing page (headlines, CTAs, visuals) to see what resonates best with your audience.
  • Technical updates: Addressing bugs or glitches that could affect user experience (UX).
  • Security updates: Keep your landing page software and plugins up-to-date to protect against vulnerabilities.
  • Minor content updates: Updating content to reflect current promotions, pricing changes, or new features.

Cost Considerations:

Just like building your landing page, the cost of ongoing maintenance can vary depending on your approach:

DIY approach:  If you’re comfortable using analytics tools and making small content tweaks; the cost might be minimal. However, you’ll invest your own time and effort.

Freelancer:  Hiring a freelance web developer can handle most maintenance tasks for a reasonable hourly rate or monthly cost (around $50-$125).

Landing page builder plans:  Often landing page builder platforms offer higher-tier plans that include ongoing maintenance and optimization features for an additional monthly fee (typically $75-$150+).

Marketing agency:  For complex landing pages or those requiring advanced marketing expertise, a full-service marketing agency can offer comprehensive maintenance and optimization, at a higher cost (potentially $1,000+ per month).

Let’s say you built a basic landing page using a drag-and-drop builder and are comfortable making minor edits yourself. You might choose a DIY approach for ongoing maintenance.

You would likely monitor your landing page performance using the builder’s built-in analytics and make occasional content adjustments. This approach might cost you minimal extra money but will require ongoing time commitment.

With a little research and planning, you can find the perfect landing page solution that fits your budget and helps you achieve your business goals.

Ongoing maintenance and optimization are crucial for keeping your landing page performing at its peak.   The cost will depend on your chosen method and the complexity of your needs.  

Weigh the pros and cons of DIY, freelancers, landing page builder plans, and marketing agencies to find the solution that fits your budget and skillset. Remember, a well-maintained landing page can deliver consistent results for your business, making it a worthwhile investment.  


small business tools and resources image of arrow moving up

How much does a landing page cost?

The cost of a landing page can vary greatly, depending on several factors. A basic landing page created using a free trial or affordable online landing page builders could cost anywhere from $0 to a few hundred dollars per year.

How much do the basics cost?

The basic costs for a landing page typically include domain and hosting fees, landing page software subscriptions, and analytics monitoring. So, for the basics, it can start at $100.

 How much does professional custom design cost?

The word “professional” is the hint. As we stated before, a custom design house will out-cost a community of cookie-cutter houses. Hiring a pro might range from a few hundred to a few thousand.

What other costs are involved?

Other costs include copywriting, SEO optimization, and integration with tools and services like email marketing or CRM systems.

What makes a good landing page?

A good landing page includes a compelling headline, clear call-to-action, engaging visuals, and concise, persuasive copy.

 How can I find a good freelancer?

You can find good freelancers on platforms like Upwork or asking for recommendations from your network. Always check their portfolio and client reviews before hiring.

Can I save money by using a landing page builder?

Yes, landing page builders like Unbounce or Leadpages can save money, especially if you’re comfortable with DIY design work.

 Is it worth writing the copy myself?

If you have strong writing skills, you can save you money. Make sure it’s clear, concise, and tailored to your audience.

ai business plan vs manual -


As we wrap up exploring “How Much Does a Landing Page Cost”, the key takeaway is – there’s an option for every budget! From free DIY builders to premium agencies, you can find the perfect fit.

But don’t just go for the cheapest option. Make sure to consider:

• Your goals – are you looking to test things out or go all-in on conversions?

• Must-have features – like mobile optimization, custom design, etc.

• Hidden costs – web hosting, copywriting, maintenance, and more.

Weighing all the factors, you’ll make the right choice for your business. Whether it’s a basic landing page or a multi-page campaign; know what you’re paying for.

The most important thing? An effective landing page that captures those potential customers! With the proper planning and Best Practices, you can create high-converting landing pages on any budget.

So, what’ll it be – DIY or custom? Just make sure to ask all the right questions to avoid any surprises down the road. That’s how much a landing page costs in 2024 – it depends, but knowledge is power!

How will you implement these landing page cost strategies? Which tips resonated most? Please share our post with your favorite social media network and friends.

Use #WebDevTricks, to swap ideas and continue leveling up our skills.

Bookmark this post to reference when planning a new landing page project. Having a go-to resource with actionable insights can be an invaluable asset.

😎Don’t forget to leave a comment or ask whatever questions you have. We answer all questions.

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