It’s no surprise that WordPress dominates the top 1,000 websites with a commanding 47.5% share. Approximately 70 million sites are built with WordPress websites, a content management system that many small, medium, and large businesses rely on.

Unlike Wix sites, with a mere 0.3% foothold among the top 1,000 sites, is a popular website builder with great features and a beginner-oriented interface. (Source: CreativeMinds, 2024)

There are times when Wix sites may be a better choice.

But when it comes to choosing the right platform for your own SEO needs, popularity isn’t the only factor at play.

In this guide, we’ll dissect the key differences between Wix vs WordPress to help you identify which is the most SEO-friendly to help you reach your unique website SEO capabilities.

Let’s Dive IN!!!!

wix vs wordpress seo

What Is SEO?

SEO is an acronym for Search Engine Optimization. To explain, let’s start with the basics: What is a search engine?

A search engine is a software system designed to identify search queries within a database. These queries can be retrieved or activated by a root word called a keyword.

The word optimization means the act, process, or methodology of making a system as perfect as possible.

Hence, search engine optimization is the process of ensuring that your website’s content is easily discoverable and relevant to search queries so that it ranks high in search engine results pages (SERPs)

Keep reading, because If I haven’t lost you yet! I’ll take you all the way.

 How Wix vs WordPress SEO Differ

Wix vs WordPress duke it out when it comes to SEO, but their strategies pack different punches. Wix throws in the towel of complexity and offers beginners a magic wand that streamlines the process.

Users can optimize meta descriptions in a snap. But this user-friendly approach might leave some advanced tactics at the door.

WordPress, however, unleashes a whole arsenal of SEO options. Plugins and tools in abundance give you a laser focus on optimizing content, meta tags, and basic technical SEO.

 Wix’s SEO game is all about making things smooth and sweet. No more SEO headaches thanks to the SEO Wix tool, your friendly guide to online visibility. It even automates some tasks, so you can conquer SEO without needing a superhero cape.

Analyzing Wix’s SEO features is like comparing a cozy cabin to a high-tech fortress. You get to customize titles, meta descriptions, and page tags like a pro.

what is seo

But for some complex SEO maneuvers, Wix might not have all the gadgets you need. Think of it as the perfect website builder for mastering the SEO basics without getting lost in the sauce.

Wix’s approach to site optimization

Imagine a world where SEO doesn’t require code-cracking skills or endless tutorials. Enter Wix’s approach to site and keyword optimization, was simplicity rules. They’ve ditched the jargon and crafted a website builder that’s user-friendly and ideal for new marketers.

Wix SEO Wiz: Your Personal SEO Guide

 Want to make search engines fall in love with your website? Wix SEO Wiz is your fairy godmother, waving its magic wand to guide you through the optimization process step by step. It’s like having a personal SEO coach whispering secrets in your ear, making sure you nail those meta titles, title descriptions, and other SEO tools.

Automated Magic: Let Wix Do the Heavy Lifting

From an SEO perspective, Wix’s mantra work smarter, not harder. It even automates some of the more boring optimization tasks, so you can focus on dazzling your audience. No need to juggle plugins or navigate complex settings. Wix handles the technical SEO wizardry behind the scenes, leaving you free time to perform more income-producing tasks.

Analyzing SEO Features on Wix Sites:

Think of Wix’s technical SEO features as business websites in a box, you’ll find everything you need to make your site discoverable, but without the overwhelming clutter of unnecessary tools.

Customization at Your Fingertips

Creating custom tags has never been easier. Take control of your Wix website SEO by customizing, meta titles, and meta descriptions like an SEO pro. Craft enticing tips that lure in those clicks and raise the brow of search engines.

Comparison of key SEO features Wix vs WordPress SEO

wordpress vs wix comparsion chart

Importance of SEO in website development

Mastering SEO is a fundamental skill for any new marketer. Think of SEO as the driving force that determines how easily your website shows up on the search engine result pages.

 Achieving high-ranking in-search results through calculated relevant keyword placement.

SEO optimization ensures increased visibility and brand awareness.

 Moreover, SEO is a two-way sword, isn’t just about impressing search engines; it’s about delivering high-quality continue to your online visitors.

When your website is optimized for content, mobile optimization, and friendly design, users find it easier to navigate, driving more traffic and customers.

In essence, SEO provides a competitive edge, boosting your website above your rivals in search engines.

How Wix and WordPress differ in off-page optimization

Wix and WordPress take distinct approaches to off-page optimization. Wix simplifies the process with user-friendly SEO tools, allowing users to easily handle tasks like link building and social media integration.

However, the customization choices may be relatively limited.

 On the other hand, WordPress offers an extensive range of plugins and tools, providing users with greater control over off-page strategies, such as backlink management and social sharing.

The difference lies in simplicity versus customization, catering to users with varying preferences and expertise levels.



Easy link building
Simple social media integration


Craft strategic backlinking

Popular SEO plugin

Increase customization options

  Wix vs WordPress On-Page SEO Comparison

How Wix and WordPress integrate with Google Search Console

Google search console is like peeking behind the curtains, showing you everything you need to know who’s visiting your website.  Just think you’ll know exactly who visits, what they do, and what makes them stay.

That’s the beauty of metrics. Now you can stop wishing to grow your online presence you know specifically making data-driven decisions.

 Wix vs WordPress Google Analytics

Wix Step-by-Step Analytics Setup:

1.       Sign up for your Google account.

2.       Create a New Property:

3.       Click on “Admin” and select “Create Property.”

4.       Enter your website details & Get the Tracking Code:

5.       After property creation, capture the tracking code.

6.       Add Code to Wix Site:

7.       In Wix, go to “Settings” and select “Tracking & Analytics.”

8.       Paste the tracking code &Verify Setup:

Go back to Google Analytics, check the real-time data, and ensure proper tracking.

WordPress Step-by-Step Analytics Setup:

1.       Install Google’s Analytics Plugin:

2.       Install a WordPress plugin like “MonsterInsights”.

3.       Connect Google Account:

4.       Authenticate the plugin with your Analytics account.

5.       Configure Tracking Settings:

6.       Adjust tracking settings within the plugin, specifying what data to capture.

7.       View Analytics Dashboard:

8.       Access your WordPress dashboard to view summarized Google metrics data.

9.       Verify Tracking Accuracy:

10.   Confirm proper tracking by visiting G-Analytics and reviewing real-time data.

Website Builders and SEO

Don’t let the technical SEO talk scare you off. Platforms like Wix are like friendly website construction teams, offering built-in SEO tools to optimize your online home.

But remember, even with these helpful assistants, some heavy lifting is still yours. Think of it like building a beautiful house – the platform provides bricks and mortar, but you choose the layout, design, and decorations that make it truly stand out.

WordPress SEO Features

WordPress is an SEO powerhouse, offering a vast library of premium plugins and tools to fine-tune your website’s visibility. Think keyword research, add custom, and custom sitemaps –

WordPress gives you the ultimate control panel for optimizing from A-Z. But with great power comes… well, a bit of a learning curve. If you’re a tech-savvy adventurer, WordPress is your SEO playground. If you prefer a simpler approach, stick with user-friendly website builders.

What is on and Off-Page SEO Features

Let’s talk about On-Page SEO….

You get this right and you’re 75% there:

But first, check to see if your site is Google-indexed.

how to check to see if your site is indexed

Step #1. Go to the Google search bar.

Step#2. Type in your URL   Site:

 Images Goes here

If your site shows up that indicates that your website is indexed. 

Additionally, it will show all listed pages.

Now, that you know you’re listed, let’s move on.

OH, before that if you’re not listed, you can manually request indexing.

image of Google Search Console

Step #1. Go to: Google Search Console

Step #2.  Click on Start Now

Step #3.  At the Top click on “search any URL” and type in your URL.

Step #4. Click on request indexing; Google will manually index your site.

What is on-page SEO?

how meta descriptions look

… “On-page” is a hint. On-page SEO is a systematic practice of setting up any elements on your website pages to elevate Google search rankings.

On-Page SEO consists of:

  •         Meta Tags
  •         URL
  •         Alt-Tags
  •         Reduced Page speed
  •         Images and Files
  • High-Quality Relevant Content
  • H1 Tags

Key Elements to On-Page SEO

 Meta Tags: Consists of title tags, meta descriptions, and keywords.

URL Should Be:

  •         Descriptive, short, and simple
  •         Avoid pronouns and articles
  •         Drop common words such as the, and, but, etc.
  •         Don’t include spaces, use hyphens


My primary URL is short, descriptive, and simple

My page URL is the primary + search-engine-optimization

Short, descriptive, and simple.

On-page Optimization Tips

Use brief, but descriptive page titles

Create unique titles for each page

Create a naturally flowing hierarchy

Use text for navigation

Create a simple directory structure

What is Off-Page SEO:

Off-page SEO refers to any activities you do outside your website to improve your Google page rankings and build backlinks. These activities help search engines understand your website’s relevance and trustworthiness, thereby influencing your rankings.

Here are a few examples of off-page SEO:

  • Online directories: Adding your website to relevant online directories can increase visibility and backlink opportunities.
  • Guest author posting: Writing high-quality articles for established websites can build backlinks and establish your site as an authority in your niche.
  • Joint ventures: Collaborating with influencers or other websites can cross-promote your content and reach new audiences.
  • Website awards: Entering relevant website awards can improve brand awareness and attract backlinks if you win or place well.

Remember: Off-page SEO is a long-term strategy that requires consistent effort. Focus on building high-quality backlinks and relationships in your niche for the best results.

Off-Page Optimization Tips

Frequently write and post high-quality content

Regularly and Immediately respond to reviews

Read and reply to comments

Amass listing in local directories  I.e Yelp, Yellow pages

Get social, post, comment, and reply on social media

What is Technical SEO?

Technical SEO refers to any activities that optimize your website’s SEO performance and structure to improve your Google page rankings and core web vitals (metrics like speed and responsiveness). These improvements contribute to a better user experience, which Google Search heavily considers in its ranking algorithms.

A few examples of technical SEO:

  • Image Optimization: Large images can significantly slow down your website, especially on mobile devices. Resizing and compressing images without sacrificing quality is crucial for page speed and Google rankings.
  • Fixing broken links: Broken internal links frustrate visitors and hurt your website’s credibility. Regularly checking for and fixing broken links using tools like Siteliner is essential for maintaining a good user experience and SEO hygiene.
  • Redirecting 404 error pages: When a visitor lands on a non-existent page (404 error), it shows poor website maintenance. Create custom 404 pages that offer helpful information or redirect users to relevant existing pages. Google appreciates efforts to minimize user frustration.

WordPress Plugins for SEO

We use WordPress plugins to open amazing features and enhancements for our WordPress sites without having to know complex coding. They’re like the man behind the curtain that transforms our websites with a few clicks, saving us time, and effort and reducing overwhelmed.

Here’s how plugins make life easier:

As an example:  Instead of struggling with complicated SEO code, we can rely on plugins like Yoast SEO or Rank Math to guide us through optimization tasks, ensuring our sites are search-friendly.

The same for optimizing images:  Plugins like Smush and EWWW Image Optimizer take care of image compression, shrinking those file sizes without compromising quality. This results in a lightning-fast website that keeps customers, Google, and other search engines happy and engaged.

Simplify Security: Plugins like Wordfence and Sucuri act as alert guards, protecting our sites from malicious attacks and keeping our content safe from harm. This means we can sleep more soundly knowing your online website has first-gate security.  

In essence, plugins are like a friendly team of experts, each specializing in a different arena.

New marketers delving into website development should grasp the importance of WordPress Plugins for SEO. These plugins serve as potent tools to boost a website’s visibility on search engines, driving organic traffic with ease. Designed with user-friendly interfaces, even beginners can use these plugins for effective SEO-friendly strategies.

The advantages of integrating SEO plugins into a WordPress site are manifold. They facilitate on-page optimization by simplifying tasks such as meta tag adjustments, heading optimization, and content refinement for search engines.

Additionally, many plugins offer features like XML sitemap generation and seamless integration with Analytics, enabling comprehensive website analysis and performance tracking.

Plugins and tools for optimizing WordPress sites

When it comes to optimizing a WordPress site, a diverse array of plugins and tools significantly streamline the process, making it more accessible for new marketers.

From caching plugins that enhance site speed to image optimization tools that improve page loading times, these resources contribute to a seamless user experience.

Security plugins also play a crucial role in safeguarding websites against potential threats, ensuring a secure and reliable online presence.

In summary, the combination of WordPress Plugins for SEO and optimization tools is indispensable for new marketers striving to build effective and high-performing websites.

These resources empower users to navigate the intricacies of SEO effortlessly, resulting in improved search rankings and overall website success.

Here’s how WordPress Plugins work:

Snap-in functionality: Just like adding pepperoni or mushrooms to a pizza, plugins seamlessly integrate into your website’s code, expanding its capabilities without any coding wizardry required.

Customization champions: They let you personalize your site, boost its performance, enhance its security, and even create mind-blowing visual effects.

A plugin for every need: From SEO wizards to contact form builders to social media connectors, there’s a plugin out there for almost any task you can dream up.

Stats that prove the plugin’s power:

59,000+ plugins available in the official WordPress directory, covering every conceivable feature.

Active installations: Over 1.6 billion plugins are currently powering WordPress sites worldwide. That’s a whole lot of cheesy goodness!

Essential for SEO: Around 74% of WordPress users rely on plugins to optimize their websites for search engines.

So, whether you crave more traffic, better security, or social media buzz, there’s a plugin ready to make your website run like a well-oil machine!

 Considerations for WordPress Hosting

Web hosting is one of those topics that many new website owners get confused about. There is a slew of hosting companies that you can choose from to power your website.  From pennies- to pounds.

But as the old saying goes you get what you pay for…. I learned that as well. I never went cheap, but now I use WPX and I think they’re world-beaters.

Web hosting is like renting an apartment for your online presence. It stores all your website’s files (code, images, etc.) on a powerful computer connected to the internet.

When someone types your website address, the “apartment” serves up your content, making your site visible to everyone. It’s crucial because without it, your website wouldn’t have a home online, and no one could find it! Just like needing a physical space for a store, hosting is essential for any website to exist.


In the Wix vs WordPress SEO showdown, the choice boils down to your website goals, strengths, and weaknesses.

WordPress wins gives you complete control, and offers a robust SEO arsenal, empowering beginners, and advanced users with plugins for laser-focused optimization.

On the other hand, Wix simplifies the process with more SEO features, that are user-friendly, making SEO practical, especially for beginners. Depending on your tolerance level both WordPress and Wix can do more than get the job done! My personal preference is WordPress.

 Ready to further improve your online presence? Explore more articles on to uncover marketing and automation strategies to help you elevate your business.  🚀 #WixvsWordPress #SEOChallenge #DigitalMarketing

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