80% of businesses use social media for marketing, but only 37% say they have a social media strategy.

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Digital Marketing Lead Generation:

Businesses cannot survive without customers, and digital marketing lead generation is one of the first steps in acquiring them. Digital marketing is the ideal way to generate high-quality leads online, and automation helps streamline the process and save time.

  So, if you’re a …

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 Digital Marketer, Freelancer, or Small Business Owner…

And are tired of using 2010 lead-gen and marketing tactics that aren’t getting you results…then do yourself a favor and pick up these digital marketing campaigns/ideas. You’ll save time, earn more, and reduce stress and frustration.

Today is the day to say goodbye to the old, antiquated way of generating leads and marketing …the slow and hard way.

If you’re ready for effective digital marketing lead generation strategies, reading and executing the tips in this post will change your business FOREVER!

Whether you are just starting or looking to take your business to the next level, this article will give you the tools and knowledge you need to capture the perfect leads with ease.

Let’s get started…  

digital marketing and lead generation

What is Lead Generation in Digital Marketing?

Lead generation digital marketing is the practice of attracting and then converting strangers into qualified leads or prospects. prospects are potential customers who have shown interest in your company’s product or service. This is an essential part of digital marketing lead generation campaigns, as it helps businesses create a pipeline of potential customers and qualified leads who are more likely to purchase from them now or in the future.      

What Role Does SEO- Search Engine Optimization Play in Lead Generation

digital marketing lead generation

How do you Create a Digital Marketing Strategy for Lead Generation?  

Attract Qualified Leads.

Who are you targeting? What are their needs and pain points? Once you identify your target market, you can modify your digital marketing lead generation efforts and messaging to appeal to them.

Establish your goals.

What do you want to accomplish in your digital marketing lead generation strategy? Are you looking to increase the number of website visitors, increase website visibility, generate email subscribers, or schedule more demos? The more specific the more likely you are to create successful lead generation campaigns.

Decide which platform.

There are many different digital marketing lead generation channels that you can use to produce qualified leads, such as video marketing, content marketing, SEO, social media marketing, and email marketing. Choose the online channels where your audience likes to hang out.

Create high-quality content.

One of the best ways to attract and convert leads is to create effective digital marketing lead generation strategies that are relevant to your ideal customers. This could include videos, PDFs, blog posts, articles, or infographics.

Market your content.

Now that you’ve created content, you’ll have to promote it. You can achieve this through social media platforms, search engines, or other online channels.

Acquire leads.

Once you have attracted people to your site, you must capture their contact information. Next, nurture them through the automated sales funnel.

Nurture your leads.

Once you capture leads you have to nurture those potential paying customers. You can do these through the sales funnel. Continue by providing them with more information about your products or services and building a relationship with them.

How to Automate Digital Marketing Lead Generation with GoHighLevel?  

GoHighLevel is a non-tech automation tool that can help you dump dated marketing tactics and get more leads and sales. With GoHighLevel, you can automate your entire marketing funnel, from lead generation to sales.    

Here are just a few of the things you can do with GoHighLevel:

  • Create and manage landing pages and websites
  •  Send email marketing campaigns
  •  Send SMS marketing campaigns ·     
  •  Automate your social media marketing       
  •  Manage your sales pipeline
  •  And much more!  

If you’re serious about growing your business WITH EASE, then you need to check out GoHighLevel. It’s the all-in-one marketing automation platform that can help you take your business to the next level.

“In the video below, I’m going to show you how to use the top 5 GoHighLevel automation features that you will LOVE! You’d never imagine growing your digital agency would be so easy. Use these tactics to improve productivity and profits.”

5 High-level Features and Workflow Automation for Small Businesses

  • ·        Missed Call Text Back
  • ·        Unified Conversation Platform
  • ·        Automating Social Media
  • ·        Website Builder
  • ·        Mobile App

Missed Call Text Back

Over 5 billion people send text messages every day, and 80% of potential leads never respond to voicemail. That doesn’t mean you should never leave a voicemail, but text messaging is a killer in today’s marketing mix.

By using GoHighLevel’s missed call text back feature, you can capture more leads and close more deals.

Ready to turn flips? Just imagine this: You’re a small business owner (SBO) or digital marketer and you’re running a promotion. A caller calls and you receive a notification that someone called but didn’t leave a message.

With the Missed Call Text Back feature, you can automatically send a text to that person saying something like, “Thanks for calling [caller’s name]! We missed your call, but we’d love to hear from you. Please text us back your name and number and we’ll get in touch right away.”

Yes, you read that right. In essence, you’re capturing leads you’d have otherwise missed. Most people are more likely to text back than to listen and respond to a voicemail. Boya!!! Learn more about Missed Call Text Back Here.

Unified Conversation Platform

As a busy SMO or marketer, you’re busier than a four-eyed fly. And if you’re good at your craft, then you understand the importance of being on multiple platforms. But there’s one MAJOR catch with that: Now you must maintain all conversations from the different platforms, per client.

Here’s where automation comes in to save the day. With a Unified Conversation Platform, you can manage your customer’s conversations in one place, regardless of the channel they’re using. This includes phone calls, text messages, emails, live chat, social media, and Google Business Profile.

Where I grew up, we call that a game-changer!

Automating Social Media

Although 79% of businesses use some form of social media marketing, only 37% have a strategy.

There’s an old saying that I agree with, and that is “Strategy over Strength, Coach Prime proved that!”

Putting automation behind your social media output saves time, increases consistency, and improves productivity. This leads to more followers, engagement, and hence profits.

Website Builder

Since this is the day of voice search and other mobile assistants, websites are no longer optional—they’re a MUST. Websites are the ultimate digital marketing lead generation strategy you must employ. Customers do not trust businesses that don’t have a website, and businesses don’t either. Although websites should be top of mind, it doesn’t mean you have to spend fourteen trillion dollars for a functioning site.

Yes, you are judged by your cover, but that’s only a part of it. Just like dating, you can attract a partner with war paint, but you will need all the other stuff to keep them!  An aesthetically pleasing website is needed, but that can be accomplished using an easy-to-follow website builder.

With a Website Builder, you can create a professional-looking website without any coding experience. There are many different website builders available, look for one that’s right for your budget, ease of use, and needs. I use both of the listed content management systems.

  • GoHighLevel
  • WordPress

Mobile App

I bet you didn’t know that 77% of Americans use smartphones and 85% of them use apps.

So, what do mobile apps have to do with digital marketing lead generation tactics as a small business owner? EVERYTHING.

Mobile apps are a great way for your customers to connect with their clients. Businesses with apps increase the likelihood of return visits by more than 15%. Mobile apps also provide convenience and keep your company name top of mind to your customers.

These are just a few of the high-level features that digital marketers and small business owners are raving about. If you’re not using these tools in your digital marketing lead generation best practices you’re missing out on a big opportunity.

Ready to take your digital agency to new heights? Learn how GoHighLevel’s top-notch automation features can revolutionize your business! Discover the secrets behind effortless lead generation and skyrocketing sales in this exclusive video.

Generate Leads

There are many ways to generate leads online, such as:

Content marketing: Create and share valuable, relevant content that your target audience will love. This could be blogging, articles, white pages, TikTok videos, or even PDFs. The more helpful and informative your content is, the more likely people are to share it and become leads.

SEO: A digital marketing lead generation strategy is not complete until you incorporate SEO. Use search engine optimization to optimize your website and content. There’s nothing better than an inbound lead. This involves using the right keywords and phrases throughout your website and content and making sure your website is technically sound.

Social media marketing: Within your digital marketing lead generation marketing mix social media is a must. Through social media, you can reach your potential customers to promote your products or services. You can also share content, engage in conversations, and promote contests and giveaways.

Email marketing: This is the most epic digital marketing lead generation strategy that has been around since the 80’s and is the most effective. Collecting prospect’s and clients’ email addresses is an easy way to stay connected. Email marketing is one of the most effective marketing methods there is. It’s been one of the most overlooked marketing strategies but delivers the highest ROI, even today!

Conclusion

If you’re looking for effortless digital marketing lead generation automation ideas in 2023, look no further! Be sure to capture our feed or bookmark our site. We keep current with digital marketing lead generation for small businesses.
Quick Recap:

  • Create effective lead-generation strategies,
  • Identify high-quality leads
  • Find your target audience
  • Earn more, and
  • Reduce stress and frustration.

Five effortless digital marketing lead generation automation ideas including inbound lead generation that we covered:

Set up automated lead capture forms on your website. This is a simple way to collect contact information from website visitors, even when you’re not online.

Use email marketing to nurture leads and turn them into customers. You can automate your email marketing campaigns so that leads receive targeted messages at the right time in their buyer’s journey.

Use social media automation to reach a wider audience and generate more leads. You can automate tasks like scheduling posts, posting user-generated content, and engaging with followers.

Use LinkedIn Sales Navigator to find and connect with qualified leads. LinkedIn Sales Navigator is a powerful tool that can help you identify and reach out to potential customers.

Use a CRM system to manage your leads and track their progress. A CRM system can help you keep track of all your leads and their interactions with your business.

By implementing these tips, you can automate your digital marketing lead-generation process and save yourself a ton of time and effort.

Digital Marketing Lead Generation

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