Want to improve conversions, email open rates, and website page views?
Copywriting✍ is the quickest way to achieve it. The good news is you don’t have to go at it alone.
Here are 7 of the best copywriting blogs to garner inspiration from.
Regardless of whether you’re a beginner, newly on the job, or a wide-eyed business owner, get ready to take your bow from received recognition, because once you master copywriting your struggles are over!
What can you expect to learn?
- The 3 Cs of Copywriting
- A Simple Copywriting Formulas
- The 40 40 20 Copywriting Rule
- Copywriting Content Case Study
Plus, a short standout summary from each of the 7+ best copywriting blogs on the planet. (Well, I added that part. 😉
Don’t reinvent the wheel. Copy these copywriting blogs to enhance your skills, and stay up-to-date on emerging trends, writing formulas, and copywriting-winning tips.
Start your journey by following our short but powerful list of 7+ best copywriting blogs.
Let’s dive in.
Best Copywriting Blogs
Ready to unlock the power of copywriting? Dive into these 7+ best copywriting blogs to elevate your skills, discover winning formulas, and stay ahead of the curve.
1. Copy Hackers – Joanna Wiebe
Joanna Wiebe, the mastermind behind Copy Hackers, is a pro in data-driven and conversion-focused copywriting.
With a strong background in writing and marketing, Joanna has collaborated with big names like Intuit and Conversion Rate Experts to fine-tune their copy for better results.
She emphasizes the power of research and testing in crafting effective copy, promoting her methodical approach. It includes voice-of-customer data and A/B testing.
Copy Hackers is a go-to resource with in-depth courses, ebooks, and practical guides that boost copywriting skills. Joanna’s teachings cover everything from writing persuasive sales letters and landing pages to crafting engaging social media content.
If you’re eager to elevate your content creation game; Joanna’s insights are pure gold.
“Businesses that blog receive 55% more website visitors compared to those that don’t.” (Source: HubSpot)
Highly Informative Content:
1. The Ultimate Guide to Copywriting
2. How to Write Headlines That Get Results
3. Conversion Copywriting Fundamentals
2. Copyblogger – Brian Clark
Brian Clark, the driving force behind Copyblogger. He is a pioneer in content marketing and copywriting strategies. He has built several successful businesses by leveraging the power of compelling content.
Brian firmly believes that well-crafted content can attract, engage, and convert readers into loyal customers.
Copyblogger is brimming with resources for mastering effective copywriting. From creating magnetic headlines to smart SEO strategies, Brian’s content offers practical tips you can apply to your marketing efforts.
His focus on creating valuable, audience-centered content has helped countless writers and marketers sharpen their skills. Brian’s insights are invaluable for those looking to follow best practices in content creation.
Highly Informative Content:
3. Neil Patel
Neil Patel is a leading figure in digital marketing and SEO. Running NeilPatel.com, Neil has co-founded successful ventures like Crazy Egg, Hello Bar, and Kissmetrics.
He has also helped major brands like Amazon, NBC, and HP enhance their online presence and revenue.
Neil’s website is a goldmine of resources, featuring comprehensive guides, insightful blog posts, and advanced training courses to boost your copywriting and digital marketing skills.
He emphasizes how important it is to integrate SEO with content marketing, advocating for high-quality, keyword-rich content to improve search engine rankings and drive organic traffic.
Whether you’re a digital marketer or a business owner, Neil Patel’s site has helpful tips and tools for everyone.
Highly Informative Content:
- SEO Integration: Combines copywriting with SEO for maximum visibility.
- Analytics-Driven: Utilizes data and analytics to refine copy strategies.
- Expert Insights: Provides insights from a renowned digital marketing expert.
Top Content:
1. The Definitive Guide to Copywriting
3. [Advanced Copywriting Techniques]()
4. Kopywriting Kourse – Neville Medhora
Neville Medhora, the creator of Kopywriting Kourse, has a knack for making copywriting fun and engaging. Known for his humor and straightforward style, Neville offers actionable tips and exercises that make learning a breeze.
He highlights the importance of clear, concise, and persuasive copy that grabs attention and prompts action.
Kopywriting Kourse offers helpful resources, including video tutorials, templates, and detailed guides. Neville’s focus on practical, real-world applications of copywriting principles makes his content especially useful.
His daily email strategy and persuasive copy techniques are big hits with his followers. Neville’s insights are a must-read if you want to improve your copywriting skills.
Brian Clark: “If you want something stuck in someone’s head, put it in a sequence of three.” Source: Maku Copywriter
Highly Informative Content:
5. John Carlton
John Carlton is a legendary copywriter known for his no-nonsense, direct-response techniques. With decades of experience, John has worked with top marketers and online entrepreneurs, teaching them how to craft compelling, high-converting copy.
He champions the use of storytelling and emotional triggers to persuade readers.
John’s blog and training materials provide deep insights into effective copywriting, focusing on practical strategies that have proven successful in the real world.
His approach is accessible and effective, making his content a valuable resource for writers at any stage of their careers. For anyone looking to master the art of persuasive copy, John’s teachings are essential.
Highly Informative Content:
2. Kick-Ass Copywriting Secrets
6. Ben Settle
Ben Settle is an expert email marketer and copywriter, famous for his unique daily email strategy. Through his site and newsletter, Ben shares how to create engaging, persuasive emails that keep subscribers hooked. His distinctive style has garnered a loyal following.
Ben’s content is packed with practical advice on crafting emails that sell, building a responsive email list, and maintaining high engagement rates.
His emphasis on consistency and relationship-building through daily emails is a key takeaway for anyone looking to up their email marketing game. Ben’s insights are a great way to enhance your email campaigns.
Highly Informative Content:
7. Contently – Joe Lazauskas
Joe Lazauskas, the editor-in-chief at Contently, leads a platform that connects businesses with talented freelance writers. Under Joe’s guidance, Contently has become an acclaimed resource for content strategy and marketing.
He stresses the power of storytelling and data-driven content to engage audiences and drive business results.
Contently offers tools and proven strategies to help businesses craft and execute effective content strategies. Joe’s insights into content performance and ROI make Contently’s blog an invaluable resource for marketers and writers aiming to create impactful online content.
Joe’s guidance is indispensable for those looking to stay ahead of the latest content creation trends.
“✍Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” Joanna Wiebe Source: [Copyhackers]
Highly Informative Content:
Bonus:
Grammarly – Max Lytvyn, Alex Shevchenko, and Dmytro Lider
Grammarly was founded by Max Lytvyn, Alex Shevchenko, and Dmytro Lider. Their mission is to improve written communication worldwide. Known for its advanced AI-powered writing assistant, Grammarly offers tools that help users enhance their grammar, spelling, punctuation, and style.
The platform is invaluable for writers, students, professionals, and anyone looking to improve their copywriting skills.
Grammarly’s free and premium versions provide a range of features, from basic grammar checks to advanced suggestions on style, tone, and clarity. The platform also includes plagiarism detection to ensure originality.
By integrating seamlessly with browsers and various writing applications, Grammarly makes it easy to write correctly and effectively, making it a go-to resource for content creators and business owners.
Highly Informative Content:
1. How to Write Clear and Concise Content
CXL – Peep Laja
CXL, founded by Peep Laja, is a premier resource for advanced digital marketing and optimization training. Peep, an expert in conversion optimization, aims to equip marketers with the needed skills to grow businesses through data-driven strategies.
CXL’s content is renowned for its depth and practical application, making it a go-to for serious marketers and content marketers.
CXL offers a variety of courses, certifications, and workshops led by industry experts. Topics range from conversion optimization and data analytics to persuasive copywriting and customer psychology.
Peep’s emphasis on using evidence-based methods to drive marketing success ensures that learners can apply what they’ve learned directly to their work, enhancing their online presence and marketing campaigns.
Highly Informative Content:
1. Conversion Optimization Course
The Well-Fed Writer – Peter Bowerman
Peter Bowerman is the author of “The Well-Fed Writer” and a seasoned copywriter who has carved a niche in freelance writing.
He advocates for freelance commercial writing as a lucrative career path, guiding how to build a successful freelance business. He focuses on creating high-quality copy that meets client needs and commands good pay.
Peter’s resources, including his books and blog posts, offer practical tips on finding clients, setting rates, and delivering professional copy. His insights are great for writers looking to break into the freelance market and establish themselves as professionals.
Highly Informative Content:
3. Client Acquisition Strategies
The 3 Cs of Copywriting
Effective copywriting hinges on three foundational principles known as the 3 Cs: Clarity, Conciseness, and Compelling Content. These principles are key to crafting messages that resonate with your audience and drive action.
Whether you’re drafting an email campaign, a social media post, or a website copy, these elements ensure your communication is impactful and persuasive
1. Clarity
- Definition: Make your message easily understandable.
- Example: Use simple language to avoid confusion.
- Benefit: Ensures the audience grasps the message quickly.
2. Conciseness
- Definition: Keep your copy short and to the point.
- Example: Eliminate unnecessary words and jargon.
- Benefit: Holds the reader’s attention and delivers the message efficiently.
3. Compelling Content
- Definition: Create engaging and persuasive content.
- Example: Use powerful storytelling and emotional triggers.
- Benefit: Motivates the audience to take desired actions.
Incorporating the 3 Cs into your copywriting can drive sales by enhancing the overall effectiveness of your marketing efforts.
For instance, clarity ensures that your value proposition is easily understood, conciseness respects the reader’s time, and compelling content creates a memorable impression that drives action.
A Simple Copywriting Formula: AIDA
Using a structured formula can simplify the process of creating effective copy. One widely used formula is:
AIDA:
- Attention
- Interest
- Desire
- Action
This formula helps build a message that captures the reader’s attention, holds their interest, stirs their desire, and prompts them to take action.
1. Attention
Step-by-Step:
1. Craft a headline that grabs attention.
2. Use bold visuals or striking facts.
- Example: “Unlock Your Dream Career Today!”
- Benefit: Captures the reader’s interest right from the start.
2. Interest
Step-by-Step:
1. Provide intriguing information.
2. Highlight benefits or unique selling points.
- Example: “Learn from industry experts.”
- Benefit: Keeps the reader engaged with valuable insights.
3. Desire
Step-by-Step:
1. Appeal to emotions and desires.
2. Use testimonials or success stories.
- Example: “Imagine a future where you wake up excited to work.”
- Benefit: Builds a strong connection with the reader’s aspirations.
4. Action
Step-by-Step:
1. End with a clear call-to-action (CTA).
2. Make it easy to follow through.
- Example: “Sign up now and get a 50% discount!”
- Benefit: Encourages immediate action from the reader.
The AIDA formula is particularly effective in driving sales leading the reader from awareness to action methodically. Using structured copywriting formulas like AIDA can significantly boost conversion rates.
The 40 40 20 Copywriting Rule
The 40 40 20 rule is a guideline for prioritizing elements in your marketing efforts. It emphasizes that 40% of your success is determined by your audience, 40% by your offer, and 20% by your creative execution.
This rule helps marketers focus on the most impactful aspects of their campaigns.
1. Audience (40%)
- Definition: Target the right people.
- Example: Create detailed buyer personas.
- Benefit: Ensures your message reaches those most likely to convert.
2. Offer (40%)
- Definition: Present an irresistible offer.
- Example: Limited-time discounts or exclusive content.
- Benefit: Attracts and persuades your audience to act.
3. Creative (20%)
- Definition: Craft compelling and engaging content.
- Example: Use attention-grabbing headlines and visuals.
- Benefit: Enhances the overall effectiveness of your campaign.
Applying the 40 40 20 rules can significantly improve sales outcomes by focusing on the most critical elements of your marketing strategy.
Copywriting Content Case Study
Case Study 1: Airbnb’s Email Campaign
Airbnb, a leading platform connecting travelers with unique lodging options worldwide, faced the challenge of boosting bookings during the off-peak season.
Known for its diverse and affordable accommodations, Airbnb needed to maintain high occupancy rates even when travel demand typically slowed down.
Strategy: To tackle this, Airbnb launched an email marketing campaign targeting previous guests and users interested in off-peak travel. The campaign aimed to highlight the benefits of booking during these times, such as lower prices and fewer crowds at popular destinations.
1. Clarity: Airbnb’s emails used simple, straightforward language to emphasize the advantages of off-peak travel, ensuring the message was easy to understand.
2. Conciseness: The content was concise, utilizing bullet points to list the top reasons to book now, making it quick and easy to read.
3. Compelling Content: High-quality images of popular destinations and user-generated content were included to create excitement and a sense of wanderlust.
Execution:
Audience Targeting: Targeted emails were sent to previous guests and users interested in off-peak travel.
Offer: The campaign featured attractive limited-time discounts and personalized travel recommendations.
Creative: Visually appealing emails with strong CTAs like “Book Your Adventure Now” encouraged immediate action.
Results: The campaign resulted in a 25% increase in bookings compared to the previous year during the same period.
Key Takeaways: Combining clear, concise, and compelling content, with targeted offers, can significantly drive engagement and conversions. By effectively communicating the benefits and creating urgency, Airbnb filled more rooms during traditionally slow periods.
Case Study 2: Dollar Shave Club’s Launch Video
Dollar Shave Club (DSC), a subscription-based razor delivery service, aimed to disrupt the highly competitive shaving market dominated by well-established brands.
With a limited marketing budget, DSC needed to build brand awareness quickly and attract customers by offering a convenient and cost-effective alternative.
Strategy: DSC launched a bold, humorous video to build brand awareness and attract customers. The video aimed to clearly articulate the problem of expensive razors and present DSC’s affordable, high-quality solution.
1. Clarity: The video communicated the problem of overpriced razors and DSC’s simple solution—razors delivered to your door at a fraction of the cost.
2. Conciseness: At just 1 minute and 33 seconds, the video was concise, delivering a punchy and memorable message without any fluff.
3. Compelling Content: The video’s humorous and straightforward approach made it highly engaging and shareable, standing out in a crowded market.
Execution:
Audience Targeting: The video targeted young men frustrated with the high cost of razors.
Offer: It highlighted the simplicity and affordability of the subscription service, making the value proposition clear.
Creative: Combining humor with clear messaging, the video ended with a strong CTA, urging viewers to visit the website and sign up.
Results: The video went viral, generating over 12,000 orders within the first 48 hours and millions of views on YouTube. This immediate success helped DSC establish a strong market presence that grew fast.
Key Takeaways: A clear, concise, and compelling message, delivered in an engaging and memorable format, can rapidly increase brand awareness and drive sales.
DSC’s innovative approach to marketing captured attention and converted viewers into customers, showcasing the power of strategic and creative content.
These case studies demonstrate the significant impact of strategic copywriting and targeted marketing. Understanding their audience and crafting compelling messages, Airbnb and Dollar Shave Club achieved impressive results.
Sources:
1. Airbnb marketing campaign analysis, 2021
2. Dollar Shave Club launch case study, Harvard Business Review
Conclusion:
Whether you are a small business owner, content creator, or freelancer, if you want to increase conversions, write sticky content for yourself or your employer, even if you’re a beginner, it’s possible.
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