Small Business Marketing Strategies that Work

this is PY ( her nickname) she is giving real-life business advice from 40 years of running 5 different businesses.
Py’s small business marketing bumps and bruises from 40 years of business.

Small business marketing strategies are no longer just a sound byte
or one of those topics of discussion at your local chamber of commerce meeting.

In fact, small business marketing has aggressively become a significant part of business growth and development. Moreover, an effective small business plan can remove the guesswork from business growth and development. Hence, provides consistent growth, predictable profits, scalability, and measurable results.

Conversely, omitting a strategic marketing plan will severely impact the success and sustainability of your business. With this in mind, I decided to give you a complete walk-thru of 40 years as a small business owner. 

Small Business Marketing 

Hi, I’m PY an active small business owner present and past with 40 years of small business marketing and ownership experience, with heartaches, cuts, nicks, blows to the head, and big PAY DAYS to prove it!!!

Today is your day because if you are a small business owner or entrepreneur YOU landing on this page wasn’t an accident. You were supposed to be here. According to one of the most famous authors and business developers of all times… famous quote:” we grow only to the level of the people we meet and the books we read”

Keep reading as I share simple overlook ways to increase sales (without working more)!  I’ll relay what I learned about small business marketing, social media marketing, search engine optimization ( SEO), page ranking, outsourcing, and my recent obsession with small business automation and technology software, and more.

In particular, I’m especially excited to share underutilized simple small business marketing software that without a doubt will help you the small business owner and entrepreneur significantly save time and grow sales~

How I Got Started in Business

To begin, in my first 25 years in business, I worked in the beauty industry. Not only a single mom but also desperately in need of money!  Coupled that with being in a new business with no experience or skills.

Despite the facts, I was hunger with old folks common sense, not crazy at all~  With that being said, I  eyeballed the stylists who were rolling in dough. Fortunately, one of those stylists was my employer.

As I continued to watch and learn, I noticed one glaring similarity from the top earners as opposed to the others. Explicitly, that similarity was their insatiable thirst for ongoing training. 

money on table,coins and 100 dollar bill

 

As a matter of fact, shortly after getting started in the industry, I was invited to my very first hair show in New York, which opened a whole new world!

While in the Big City, I witnessed young girls my age, arrive in luxury cars, dripping in diamonds, and wearing fur legwarmers (I’ll never forget that!) At that point, I instantly knew this opportunity had the potential of being a Big Deal! 

The Importance of Business Training

As an illustration, the hair show was lights, camera, and action. Further, the showroom was Spectacular, lively attendees, silk-rich outfits, and hair-slayed platform technicians elevated me to a new level of hope and possibility!

Straightaway, after my apprenticeship, I realized that I desperately needed more training. As the saying goes,” when the student is ready the teacher will appear”.

Ask and thou shall receive, training became available; (“DCU”).

Dudley Cosmetology University, minority-owned hair care, and cosmetic product line. DCU’s enrollment was marketed by Dudley’s product sales reps.  “Dem” Reps sold the Heck out of that dream! For that reason, I brought into the vision Big Time… hoping to change my future trajectory!

Ready, Aim, …Oh, did I mention I had one little, itsy, bitsy, teeny, teensy, problem… to put it differently, I had Zero dollars, rent which included utilities (thank God!), a car payment which was $381. 92, and a baby to feed?

This is Deborah Pretty (P.Y.) holding her 1 year old son during at his first Birthday Party.
This is P.Y. holding her baby on his 1st birthday.

Small Business Working Capital

The good news; DCU was up-to-date on small business marketing solutions, they offered small business loans or CREDIT!… you could finance your training… WELLLLL …  Boo Boo…. SIGN ME UP!!!

The training was top-notch, we were taught technical skills, the ONE Major missing component, unfortunately, was the business development side, how to transfer skills into a scalable, predictable, income-producing business.

To demonstrate, most small business owners get started by sharpening their skills, trying to be the best. Yes, we all want to be the best, whether you’re a stylist, doctor, lawyer, artist, singer, or selling the best widgets. Comparatively, what we don’t want, is to be the best and the Broke-est!…  many entrepreneurs and small business owners (including me), ended up being a one-woman band…we never built a REAL business!

photo of people around table demonstrating team work. white paper with team work and red arrow written on it.
Teamwork makes the Dream Work

 Small Business Marketing Help

 Honestly, how many times have we heard, “if you want anything done right you have to do it yourself? As entrepreneurs, we develop the mindset that no one can do things as well as we can.

For this reason, that’s why for close to 10 years, in our current business I’ve been performing all of the administrative work.  All the while knowing I’m repeating a painful past… I can hear my mentor saying, “if you’re the only person working in your business, you don’t have a business”.  You are an employee having an entrepreneurial seizure.

All things considered, in order to grow a true business, we have to establish talented teams. That’s the only way to build a sustainable business. Remembering my favorite slogan: “Do What you Love, Outsource Everything Else”

Under those circumstances, of finally getting completely exhausted I busted a move.  Not only that, but, here’s what I potentially missed from 9 years of during everything myself. Financially, minimally, maybe a quarter to a  half a Million dollars, physically and socially unmeasurable….

 My philosophy… follow me on this

 Ok, lets say; we are smart right? RIGHT…. Do you think there are other people just as smart as us?… Are there others that could be smarter than us?

Could there be those that are Way, Way smarter than us? So, if we’re “smart”, add “just as smart”, then add “smarter”, and lastly top it off with “Way, Way Smarter”… what you GOT? Mo’ MONEY…. TIME and FREEDOM!!!

It’s impossible for ONE PERSON to know it all; it’s NO way we can know the what if’s and what incidental benefits we will encounter from OPK… (other people’s knowledge).

P.Y. from PYTalkBiz.com with her husband in the Bahama's.
This is what small business systems are all about!!!

Outsourcing  Services 

A true story. Within our industry, processors are hired by national companies. Those national companies hire companies like ours. (regional /local companies). Lets’ back up a sec, those national companies are hired by investors, mortgage companies, and big banks.

What we would have never known had we not started the outsourcing process.

Unbeknownst to the processors, as they begin to reach out to solicit work from contractors like ours, they began to show the national company’s hand, metaphorically speaking. Inadvertently, the processors started to teach businesses like ours, how the Game is PLAYED!!!! 

To touch further, the national company’s hired outsourcing processors from across the sea…hint, hint. (outsourcing staff).

Fortunately, those processors started reaching out to local contractors like ours. As a result of their knowledge and expertise, we increased our income exponentially. More importantly, we wouldn’t have known how the investors/ banks bid if it wasn’t for the processors that worked directly with the nationals, who worked directly with the investors. Thank God for “OPK”.

Example of Outsourcing Bids

EXAMPLE: One of our obligations is to bid to repair property damages that are found during inspections. Before the processors, we used to bid just a few items, calculated below-documented pricing, and provide inefficient line-item descriptions.

All in all, we didn’t know how to properly bid the way the banks were submitting bids to their clients. Once we started to outsource, the processors would bid the damages for the same prices the banks presented to their investors. What you don’t know will Not Only Hurt You but Can Put a Choke-Hold on your Profits.

  …Outsource, Outsource Outsource)

Pictures example.

This is a photo of an example of Deborah's bids that was processed by the outsourcing company.
This is an example of the way the outsourcing processors itemize the bids, we would have had maybe 3-4 line items.

 

Small Business Marketing Advice

Business projections? What are they and what are they good for….absolute nothing… LOL!!!  (old song) actually your business’s Future Success that’s what!

Projections are about knowing your numbers and should be addressed in your small business marketing plan.  Finally understanding after being drilled by one of my favorite business development mentor’s Marcus Lemonis (The Profit).

In view of that, I  got serious about knowing our numbers. Because business growth and development are all about the numbers baby! We must inspect what we expect. If the business isn’t growing, it’s dying.

Food for Thought: Do you have suppliers, digital bank fees, ACH fees, merchant account fees, CRM’s automation tools, equipment, and the Biggie INSURANCE PREMIUMS? Do those costs decrease or increase? …

According to recent research, the #1 reason we as small business owners don’t review our financials; generally speaking, we don’t want to know the truth. As a result, we bury our heads in the sand.

Realistically, that doesn’t change the facts, running a business is brutal and even more so if we refuse to embrace fresh, new, small business strategies.  

Let me put it the way I really mean it!  We can’t act cowardly and expect to run a fine-tune, well-run, income-generating machine. To quote one of my favorite business quotes: “Stop wearing your wishbone where your backbone ought to be.” Elizabeth Gilbert …OOCH!!!

Frequently reviewing your business analytic will drive you to take action, to do something!… even if it’s the wrong move… do nothing, you learn nothing, do something…even if it’s the wrong thing you can course correct. Click here if you need help!

 Small Business Automation and Technology

Presently, I’ve become obsessed with technology and automation. Another small business marketing tactic that I wanted to implement but never took the time to do so. 

Again “when the student is ready the teacher will appear”. Or to quote the great “Les Brown” You Got to Be Hungry”!!!

( Les Brown is a world-renowned motivational and business development leader).

Speaking of hunger pains, within our current business I was overworked, overwhelm and severely underpaid. Expressly, I was getting tired of getting tired and needed a fix. What can be done to lighten the load… the solution… Technology!!! ;

Certainly, most of you have heard or seen CRM advertisements. Just in case you’ve been hiding under your desk, buried beneath papers, or ducking sales reps. A CRM (customer relationship management) is a piece of business software that makes you want to kiss the developers… You’d have heard of “Salesforce “they’re the largest and most popular CRM in the industry.

What is a CRM?

A CRM is a Super Helpful piece of technology designed to help you manage multiple tasks under one umbrella.

This is a screenshot of Deborah's PPW . The CRM that she uses for her current business.
This is the CRM we use

Find out more here.

Most industries have one CRM that’s more popular than others. Therefore it’s hard to say which CRM is best because it depends on your industry. Our CRM gave me life…… I have more free time hence, I’m writing this article at 2:30 in the afternoon, which wasn’t possible before the CRM.   …..      Shhh…. Don’t tell Tae…LOL!! ….

Currently, we work for seven different companies. I would have to visit each company’s PPW portal (if they used PPW if they didn’t that made matters worse!) to view work orders, invoices, bids, estimates, push orders to subs, etc.… it was a nightmare…

NOW…OMG…Today is a NEW DAY. …

here’s a link to a lifeline ( not an affiliate.)

Yep, I’ve incorporated our CRM and I’m…. “Loving IT”!!!!… (speaking it in the Living Colors voice). The CRM helps me to keep up with completions, invoicing, tracking subs, and more.

As small business owners, sometimes we have to back- up before moving forward. That thirty minutes it took for training, made running our business 5X more efficient. Additionally, many of the tasks that took hours now can be completed in minutes!!! …purchasing our CRM ended up being more than worth the time and money! Helpful Resources Found Here

Tools for Small Business Marketing

In this paragraph, we’ll discuss making business easier, this is going to be short and sweet. But, on the other hand, it’s the simple things that we overlooked that become massive game-changers.

In this case, we’ll start with Computers… OK…before starting, I must admit… I’m a little tight with money…. I hold it longer than I should and pinch more than most!  I’m happy to announce; I’m a changed Woman~

…The older I get the more aids I’m reaching for… pun intended.  comparatively, as things age, they slow down, people too! That being said, if you’re using antiquated, outdated office equipment or worse, if you have employees using inefficient equipment, you’re shooting yourself in the foot.doctor with saw and hammer

In fact!… research shows, that employees waste three hours per week complaining about their inability to complete work because of outdated equipment. To add insult to injury we stand a greater chance of losing Good talent.  

Skillful employees won’t stick and stay if we fail to provide quality office equipment. More devastatingly, we’re potentially strengthening our competitor’s army. That is to say, slow equipment … slows down productivity…. as well as help our competition.

For office equipment ideas go here ==>

Business Budget

Mind Your Business. As I’m sitting here writing, our Next-door neighbor is having approximately 15- 80-ft pine trees cut down. Me being me, I go outside every once and a while to check on the progress. I watched them grind one stump which took about 20 minutes.

If one stump took twenty minutes (curious minds want to know) with this in mind, how long will it take to grind 15 stumps? And the flip side, what if the equipment was old and outdated?… it could take FOREVER!

This is Deborah Pretty neighbors house, where the tree removal company is in the bucket truck topping the tree.
Still watching my neighbor’s trees being cut down

Still watching the construction next door, from my office window trying to figure out how much can they reasonably charge for their services?

Surprisingly, a few years ago, we had fifty-two trees cut down. Believe it or not, I still remember how much we paid. However, but what I can’t remember is them using all those huge gigantic pieces of heavy equipment.

 In view of insurance, the father of the business and I talked about business insurance. Long story short, his insurance company recently notified him that they were going to eliminate parts of his coverage and increase his premium… Huh????? For that reason, he called around to find another insurance carrier. Conversely, the new insurance company offered increased coverage and better rates. Moreover, he ended up saving $30,000/per year in the process. Boo-yah!

 Mind Your Business…Perform Yearly Checkups

On another note, I still can’t figure out how much they would have to charge to make money for this job. Today is day seven, it rained yesterday, and there are about 15 stumps remaining, at least five workers, about six huge gigantic pieces of equipment, a climber, and more.…. WOW…. Ok…I’m just wondering…

 In light of this, businesses should perform yearly insurance and other business services check-ups. In essence, don’t fall in love with your insurance or other service providers unless they love you back.  After all, the only way you’ll know if they love you… is when it’s Claim Time!… that’s another story…I know… I keep me some stories...LOL!

 Insurance and other services providers know business owners are very busy and would prefer to keep things simple and the same. Ironically, my insurance company sent me a letter last month, informing me that they were increasing my insurance premium.

They bumped their heads. (Right now, we’re paying 6.5 times more than our peers. And we’re all earning around the same amount of money, and No claims have been paid out.) Mind your Business by performing Yearly checkups on all business services

  Create Business Allies!

Let’s be clear,  many people go into business and the first sign of another business owner looking over their shoulder, they try to hide their hand. Keep in mind, all business owners aren’t our enemy. Undoubtedly, we can learn more about improving our business from an ally than from any other endeavor.

Presumably, this stinkin thinkin came from our educational system, which calls this cheating. CHEATING IN BUSINESS IS GOOD…. STEALING IS A NO-NO!

hanging sign of Coca-Cola

For example, look at our Fortune 500 companies. There are many similar businesses often referred to as (“me too businesses”). To point out a few, Pepsi and Coke; McDonald’s and Burger King; Android, and Apple… OK Wait… that’s going too far …Android and Apple are like comparing sneakers to Nikes … don’t hate. Just saying… LOL!!!…

Needless to say, you get the picture. There’s plenty to learn from studying our competition. Additionally, a point often overlooked, we can also study business trends from companies across the globe or other business sectors. The sky’s the limit… So open up… remember when we keep our hands shut tightly. Yep… nothing can get out… in contrast… nothing can Go in as well!

   How I Found our Accountant

With this in mind… I think I found my best and most knowledgeable accountant yet. Surprisingly, from speaking with the service rep at an auto repair shop. However, that person turned out to be the owner of the business. During our conversation, he started to speak very highly about his current accountant. Conversely, he spoke about how his prior accountant/CPA performance wasn’t up to par.

Once asked if his accountant was taking on new clients, I was given his number and so far, so good. One year back taxes down, one to go, only two years behind, one now…. The lesson within a lesson Pay YOUR TAXES ON TIME… THE UNCLE DOESN’T PLAY…. HE WILL DELIVER A KNOCKOUT PUNCH!

  Pay Estimated Taxes

Never stop recruiting …Keep searching for the most knowledgeable and talented team members possible, especially for key positions.

Here are photos of folders of copies of her tax returns for the last 7 years.

Small Business Marketing Tools

In as much as I’ve ranted about our CRM and the amount of time it saves; in the same vein, mixing technology with automation takes business to an even higher level.

The first time I was introduced to an autoresponder I was simply amazed. Automation at its finest. Automating the mundane, routine components of your business will save massive time and resources.

To automate such routine tasks as; follow-ups, friendly reminders, scheduling, and so on.  Even our schools are using automation services to alert parents of school closings, school events, and other pertinent events. Not only can’t we outwork machines… but also why would we want to?

 What’s cooler than a client automatically contacting you requesting, your services. Shortly after, they will retrieve an immediate automatic reply. Although many people are now familiar with autoresponders, nevertheless it still excites customers making them feel like a valued customer, according to research.

 SEO for Small Businesses

Within the next few paragraphs, I share what I learned from running my SEO business. Needless to say, mistakes were made. On the positive side, they can help you the small business owner, especially since every business should have a website.

To begin with, I’m going to touch a little on, SEO, Targeted Marketing, Keyword Research, and a few other online marketing strategies that are critical to having an effective web presence.

Search Engine Optimization ( SEO) 

Beginning with the story of my very first SEO client who was a wedding photographer. whom I met online. (Cold Call) Firstly, I noticed his beautiful wedding photos were on the second page of Google. To clarify, why was I searching on Google’s second page… mainly because I knew that the businesses that were on the second page wanted to be on the first page.

seo,  letters on a table, representing search engine optimization

 In short, after a brief conversation, he hired me to perform SEO services. To translate, he wanted his website to show up on the first page of Google. In essence, when searchers typed wedding photographer, in his city his website would show up first. In a few days, his website went from the second page to the first-page second position.  Bam!. (***it takes longer now…Google changed the rules)

In this case, how much were my services worth to him?… Mind you, his wedding packages started at $5000.00. The takeaway here is that having a web presence is vital, however, it must be properly optimized!

Small Business Website…a vital component

The next few lessons are all dealing with your small business website. Since Post Covid stats were made available, which offered conclusive data that a business website is essential. Recent research shows that businesses that incorporated a hybrid system or the BOPIS (buy online, pick up in-store) were the companies or retailers that thrive and /or survived.

Optimizing your business website isn’t hard, this is easy for me to say that now.  Alternatively, back in the day when I was tucked away in what I called the “dungeon” trying to start my online business, that was a horse of a different color.

Additionally, there were times when I wanted to snatch the computer cord from the wall, violently throw it out the window, and surrender to self-pity. LOL!!!

 Today your web presence plays a vital role in today’s marketing mix. Although in contrast, recently I read a staggering statistic that even in today’s technological age over 40% of all businesses don’t have a website. I still find that hard to believe in today’s tech environment.   A website can perform many important tasks such as:

  • A convenient way to display products and services.
  • An easier way to educate clients or customers.
  • One of the quickest ways to inform customers of upcoming sales and other promotions.
  • It portrays a professional business image.
  • It offers the ability to generate an additional income stream, with less overhead. 

 Furthermore, having a  business website increases your business credibility, which helps when applying for business credit and other business services.  It demonstrates that you are a legitimate business.  

What Should Your Business Website Look Like

website printed on a monitor

Now that we know websites are a critical component of our small business marketing strategy. Keep in mind not just any website. Please resist the noisy websites that sing and dance. You’re sure to lose a majority of your visitors. 

On the other hand, a $20,000 web designer won’t necessarily get you more customers or sales either! All things considered, you can DIY if you enjoy getting your hand dirty or at least learn enough to hire a web designer for cheap.

Alternatively, you can obtain an efficient site for less than $500.00. Bottom-line we must stay current with technology to stay engaged with our customers and to maintain a competitive edge.

 Website Strategy KISS – Keeping It Simple Sweetieimage of a owl reading a book.

Equally important, here are a few other areas of intentions I will like to touch on. Firstly, web speed, if you’re wondering what does speed has to do with it… keep reading. Ironically, just today I was reading a newspaper article my hubby brought to my attention that touched on this very issue.

Surprising, while reading an article, there was one thing that stuck out that I found humorous. The writer commented that he didn’t want to wait for a slow email… “Slow Email”… he didn’t say slow snail mail… Freaking Email….  Times are changing, did you know there are people that think microwaves are too slow …one of them is writing this post… 🙂

pytalkbiz.com web page speed test. graded at 95
PYTalkBiz.com website page loading page is at 95% today

That being said; if your website takes longer than 4 seconds to load, you stand a great chance of losing potential customers. Fortunately, that’s an easy fix. Have your website speed tested by your web designer or test it yourself. Your website loading speed should be at least 93% or above…  top sites are loading at 95% or above. You can test your speed here:

    Maintain Regular Website Check-ups Replace with Keyword

While running my SEO business, I learned a lot about website design, SEO, content writing, and email marking. Yep, plenty of bruises!   I also recognized whenever people talk about websites, SEO page ranking isn’t too far behind. Especially, since everyone’s goal is to rank on the first page of Google.  

Ever wondered how important is SEO page ranking… it’s critical?  Did you know that 67% of all online searchers view only the first, second, or third positions on Google’s first page of any search? Provided that, if you own a Dental, CPA, Attorney, or Real Estate firm, or other, it’s vital to your business health to secure one of the top three positions.

  SEO and Page Ranking… is Critical Replace with Keywords

Given these points, don’t get discouraged SEO page ranking is for organic searches…if your website is to educate or inform consumers, chances are your clients may already know your business name As a result, they will type your name into the search bar and your website will pop up.

For websites that you’re wanting to rank for or just building one, Market Research is your new best friend… it’s super important. This one overlooked component can keep you off the first page of Google forever.

Pre-Website Build 

Prior to building your website mentioned within this paragraph are crucial components often overlooked.

  • Choose low-competitive but highly relevant keywords.
  • Thoroughly research your business idea before diving too deep. Keeping in mind; just because your idea sounds good to you and to YOU it makes perfect sense, doesn’t mean it going to make dollars and cents!!!! 

Henceforth, research, research, and more research. For existing businesses, it’s never too late to re-research your market which can improve rankings, clarify your target market, and maintain marketing messaging congruency.

 Market Research the Secret Weapon

 

photos of letters blocks spelling out SEO

The Biggest Under-Utilized Lessons Learned Involving Website Building:

Web-Design, SEO Strategies, Effective Marketing Research, Content Creation, and Keyword Selection are all equally important components of an effective website. Although this may be true, I know many off-line marketers don’t talk much about these elements, but they are Extremely Relevant.

Without, going into many details,  I’ll disclose another massive mistake that can decimate any chances of your website ever reaching Google’s first page for your desired search term…EVER!!!!

 Yours Truly Painfully Proved it …LOL!!!…during my first years of online marketing. Chiefly, my SEO Massive failure and personal frustrations were the main reason why I started my SEO Business. The silver lining… I Learned SEO masterfully!!!

 In brief, on my first website, (2006) I choose the wrong keywords. Those that I would never rank for in a million years. To make matters worse, reaching the first page wouldn’t have made me any money. The keywords had no commercial intent. Sometimes people with Good intentions give Not So Good Advice!

  Choose High-Relevant, Low-Competitive, Commercially Intended… Keyword

Quick question? What’s the difference in search volume between these two search terms: used cars and pre-certified cars? I don’t know today but the last time I checked, used cars were searched 10’s of thousands of more times monthly, versus pre-certified cars.

In this case, if you’re writing content which term would be more profitable to use “used cars” or “pre-certified cars”. Would it be fair to say that some used car seekers were looking for pre-certified cars? These are the kinds of information you’ll want to address with your SEO strategist.  Your small business advisor or consultant can help you write highly relevant content.

As an illustration, would you prefer to fish in a sea of 1000 hungry fish or a sea of 100? 

 … Overlooked Website Testing: change to keyword 

 

More compelling website strategies. Since a title is the first contact your reader will have when approaching your site, it has to be GOOD!!!! . Researchers have shown that just testing the title or headline of a website can sometimes improve your viewership by 40-50-60% or more…. How does that equate to dollars, only testing and analytics can reveal the truth?

Analytics is the easiest way to follow customers that visit your website. It also offers an accurate forecast of their behavior. Furthermore, it reveals their likes and dislikes about your content. It displays which pages they like, how long they stay, and much more. 

 Not A/B Testing and Checking Analytics 

On the other hand, knowing this information can dramatically improve customer experience? With attention to, discovering your customer’s footprint which can give you the ability to offer them more of what they want and less of what they don’t want. The difference between baiting your fishing rod with filet mignon or worms, we can feed the fish what we like or feed the fish what they like! 

 Your Target Market

In short, when writing website content, focus on writing with your ideal customer in mind. Who are they? What problems or pains are they trying to solve? Speak clear, concise, and succinctly.

Try to avoid the need to impress your clients. If your current customers are your target market, then the way you say what you say is good enough. Be authentic and helpful, they will appreciate your sincerity.

However, that information should have been identified during your preliminary business plan and marketing research. Respectively, your business plan should also have included the 4 Ps.  Understanding the 4 Ps of business is a crucial component of business development. Below is a brief overview:

Four P’s of Business

  • People
  • Promotion
  • Products
  • Price

 Unfortunately, as time moves on in business, we get away from the fundamentals. I wish I had learned and implemented this years ago… it’s more helpful than most think. If we know who our clients are, this can dramatically save time, frustration, and money. 

 

yellow and black tart board with an arrow directly in the center of the bulls-eye. Demonstrating target marketing

Learning your target market will positively impact your marketing endeavors. It doesn’t pay to deliver the wrong message to the wrong person. It cost More!

 …Not Clearly Identifying Your Target Market: keyword

Target marketing is a hot topic of discussion for my hubby (Fred) and me. Despite what the uninitiated will have you to believe… Everyone is not your customer.

Fred’s theory is incorrect!.  I had to learn this the hard, painful, slow, money-losing way!  …when you talk to everyone you talk to no one.

In the final analysis, we talked a bunch about business websites are one of the most critical components within our small business marketing strategy arsenal. All things considered, a website isn’t everything but it’s right up there with oxygen.  The most compelling evidence found in the new business terminology; hybrid business, and BOPIS...Post-Covid Pivots

In contrast, unfortunately, there are a few serious issues arising out of technology. The purpose of speaking on this issue isn’t about trying to induce fear, just awareness. Our government, mobile carriers, and many other business entities are trying to do their part to help to protect us.

This fast-growing issue is the threat of cybersecurity. If you knew me personally, you’d know I would be the last person that would talk about security-cyber threats. If not for my recent attacks.

Thank God I caught the mayhem quickly. Frankly, I was a little naive about what was going on at the time probably like most people. We all think it won’t happen to us. But yes, I was spoofed.  I still cannot tell you how or when. The bank card that was spoofed was still in my possession.

Within this last section…. I’ll go over a few recommendations of precautions you may find helpful. Regarding business account logins, viruses, and computer protection.

Regarding logins, I incorporated hard-to-guess passwords; most are computer-generated. So now I just copy and paste them into the logins because they’re too hard to memorize. We use a few pieces of software that generate passwords. But you can use a password manager service, one of their many features, are computer-generated passwords.

photo of a lock in the middle of cyber coding.

In addition to that, my hubby talked me into placing an additional layer of protection on my phone; two-factor authentication. Before every call, I had to unlock my phone. Hmmmmm…. not feeling that at All !!!…. I have a new phone now and it locks but isn’t as cumbersome as the Android…Sorry!

Another one of my husband’s responsibilities is to keep our computers secure, malware, and virus-free….… as you can see all things dealing with Security is Fred’s responsibility…

 I call him Security Patrol behind his back… I guess he knows it now…LOL!!!

In all, I must admit… I used to attract viruses frequently a few years back. Years ago Freddy signed up with a program that keeps our computers safe.  I cannot remember the last time we had a computer virus. The great news… this service handles everything…they take control of the computer, clean, install and protect. All while I’m asleep… learn more here

 Here’s the last order of business, truthfully, I haven’t implemented this system yet… I’m funny with my money…. But I am thinking hard about it and after research, it’s a much safer option than what I got going now.

That is ACH services, many of you are familiar with the terminology. ACH is an electronic transfer of funds… you can read more about it by clicking on the link above. I must admit I prefer the companies that pay us via ACH …and dislike the snail mailed payouts.

 

a mail box with a red flag. representing snail mail.

 

Since our last conversion, I decided to incorporate ACH services… easy-peasy. All things considered, I wish I had done that years ago. Not only does it saves time and money it’s also pretty simple to set up and the application is instantaneous.

Moreover, check with your community bank to see if they offer small business digital banking services. As a matter of fact, if your bank offers digital services it takes only 5-minutes to complete online. 

 

Conclusion:

In summary, businesses can be brutal. To point out, running a small business of any kind, takes dedication, consistent effort, and sacrifice. Not only that but also, as small business owners it’s easy to lose yourself in the process.   

Unfortunately, time waits for no one. Your opening day turns into weeks, then months, next years. Coupled with, grown kids, grandchildren entering college and you’re fighting now to reclaim your time…

The good news, you aren’t alone, I’ve been there, done that, and want to help others to navigate through the jungle to reach the land of paradise. 

To run, a successful business isn’t synonymous with overwork, underpaid, and overwhelm. Time out for that. That’s only for the uninitiated, today is a new day. With one of the most innovations of all time at our fingertips, we can do more with a lot less~

Be sure to drop by often and bookmark PYTalkBiz.com. Expect to learn simple things you can do to grow quicker and save time!  

 

 

 

 

 

If you’d like more good sound advice on growing your business this year, check out these tips…

 

Very helpful!