Search Engine Optimization 101, what is it?… and what role does it play with my website potentially reaching the top page on Google? The short answer…Everything! Want to know why, because a properly optimized website is respected and given love by Google. Google wants to rank your site if you represent them well. As a result, Google will reward you BIG Time! With higher page rankings.
More specific you will receive more exposure to your information. Here are stats of encouragement. A high percentage of all online searches begins with a search engine search mainly Google, at 75%. Also, 90% of all searchers know exactly what they are looking for. Lastly, the #1 result in Google gets approximately 32% of all clicks (Backlinko)
So if you’re still wondering how important is SEO… it is Critical. Although it is vital, doesn’t mean it has to be hard. Nor that you need to be an SEO ninja to get in the game. In fact, search engine optimization 101 is a great starting place. I guarantee you that it will help demystify the stigma of search marketing. Keep reading because we explain a few simple tactics to help increase rankings.
How Important is Search Engine Optimization?
Hi, I’m P.Y. Let’s talk about SEO- (Search engine optimization). If you’re like most entrepreneurs, you’re busy with your head buried in your business. With no time to look up to see what’s going on outside your business. How do I know? I’m just like you. A business owner with 40 years of experience in 5 different industries.
I was introduced to SEO in 2007. Before then you may as well have been speaking Greek. Honestly, (telling my age now) I can remember when I didn’t want a computer. Thank God for my hubby. (Don’t tell him I said that”) I said all that to demonstrate if I can grasp SEO, so can you…moving on…
SEARCH ENGINE OPTIMIZATION STRATEGIES
Rewind years earlier, I started in the online marketing arena helping small business owners optimized their websites. This service meant performing SEO services to help client gain higher rankings. Preferably, on the first page of google 1-3 positions. The money pages! Here’s the good news, not only did their rankings improve, they increased in record time.
Throughout my short stint as an SEO strategist, I maintained a 100% success rate. All clients’ website’s landed on Google’s first page with multiple keywords within weeks!
Now that was back in the day. However, from my understanding it was easier than. Nevertheless, the fundamentals are the same today, it just takes longer.
Here’s my point, if a little naive lady that didn’t even want a computer can teach herself SEO without any prior experience…. then surely, I can help you grasp a working knowledge of Search Engine Optimization. If only enough to help you hire the right person/agency. Or to gain enough knowledge to formulate relevant questions to ask your web designer.
Ok let’s get started, I promised you a 5-minute read.
What is Search Engine Optimization? (SEO)
Search Engine Optimization: Let’s back up; what is a search engine? A search engine is a software system designed to identify search queries within a database that can be retrieved or activated by a root word called a keyword.
The word optimization means an act, process, or methodology of making, in this case, a system as perfect as possible. Hence search engine optimization is the process to retrieve a search query or keyword from a worldwide database that’s designed to retrieve a match of queries or requests as closely as possible.
1. Can You Do SEO Yourself?
A better question would be, do you want to perform your own search engine optimization? All things can be learned but SEO is time-consuming as HECK! Allow me to share the way my mentor advises; ” Do the things you love, Outsource everything else!
2. How Do I Find SEO Keywords?
This is a great question that is often overlooked. I’ll use an example that I learned from my friend “the profit”. The easiest way to find keywords is to cheat. Look on the paper of the smartest person in the class. (do you watch the Profit, multi-billionaire Marcus Lemonis, he’s a business extraordinaire)
Example: If you want to sell grocery items, visit your local grocer, browse the alias to see which items they sell. Tip, the products on the bottom shelves are the slow seller. The items at eye level, are top sellers.
Chances are if you can’t find the items you are considering selling, then there’s a very high probability those items won’t sell. Or not without spending a fortune trying to educate your potential customers. Yet still, there’s no guarantee the product or service will sell.
Next, you can read your competitor’s website, read their reviews, and comments, etc.…. See if others are raving or complaining about your competitor’s services and products. Lastly, you can check online. Incorporate “Google Keyword Search tool”, or ubersuggest my latest favorite.
Uncover as much as possible about your customers. Try to identify exactly what your clients are asking. I.e. used cars as opposed to pre-owned, or certificate cars. You always want to speak your customers’ language.
3. Is SEO free?
Yes, SEO IS Free if you optimized your own site. However, if you hire a search engine optimization expert, it will cost. A good place to start is to re-read and implement a few pointers.
4. What is Better SEO or Digital Marketing?
One is not better than the other, just slower. SEO is what is referred to as organic traffic. The goal is to optimize your website as perfectly as possible. Therefore when your keyword is searched your website shows up on the first page. This process can take months or years. That depends on the competitiveness of your keyword. As an illustration: Take Dog Food. Chances are you won’t rank 1st page for “Dog Food”.
Digital marketing is a smorgasbord of online marketing strategies. Such as social media, video marketing, push notifications, MMS, and more.
5. What is SEO Tools?
SEO tools are software, websites, and other aids that can help you optimize your webpage. Such as Google Keyword Planner, a tool used to search for relevant keywords; Ubersuggest to check the competitiveness of your selected keywords. Knowing this helps to determine whether you should try to rank with a chosen keyword, or should you choose another keyword. Google console is another SEO tool, it’s used to check to see if your website has been indexed by Google.
6. How Long Does it Take For SEO to Work?
There isn’t a set answer. It depends on the keyword. Using the dog food example…
if you are determined to try to rank for dog food, I hope you are patient, because it could take a while…. I suggest not hold your breath. Why? Because there are what Google calls authority sites. Long story short, these websites are established and trusted with millions of backlinks, pages, and all the other goodies that Google likes! Google respect and favor these sites. Google deems the authority site’s content to be the most relevant thus rank them highly.
Lastly, they are well-established, grounded and it would be impossible to out-rank them. (unless Google changes their ranking methodology…. stranger things have been known to happen!)
So, an alternative to the above scenario would be to find a similar keyword that is not as competitive. Usually something more specific or what is called a long-tail keyword, such as, “dog food for diabetic dogs”.
To offer a direct answer to your question; how long it takes for SEO to work, it depends on your keyword from 30 days to 30 years…. SERIOUSLY!!!
7. How do You do SEO for a website?
First, conduct the best keyword research possible. The more you can learn regarding your target market the better you can serve them. Speak your customer’s language and find their hot-sweet spot. What are their pains, complaints, or desires? Address them within your messages.
SEO Site Navigation
The best websites are those that are intuitive. You shouldn’t need a manual to find what you’re looking for on a website. One of my husband’s physiologies; don’t make it hard for me to find what I come for or to spend my money! A few other pointers: be engaging, study your analytics, don’t be afraid to change what’s not working, and keep your website simple and easy to read.
8. How Do I Optimize my Website for Google Search?
Remember what optimize means. Try setting up your page to best match the search query. If you follow these key pointers we covered, you’ll do fine. Once completed Google does its search engine magic (algorithms) to find the most relevant content for each search query …hopefully it’s yours!
9. Is SEO Dead?
SEO has been a part of the online internet world for a long time. And it may be here for good. Google controls search and their lips are sealed. Google won’t utter a word about how to rank within the search results. No one knows how to optimize their site for certain. Past success doesn’t equal future success, but success does leaves clues. …NO SEO isn’t Dead…. Just more relevant.
10. How Much Can You Expect to Spend on SEO Services?
If you are hiring a top-level SEO company to execute a local campaign, expect to pay $500+ per month. Give or take, some online services cost less. Check the link below for a few options Nationals or international campaigns can easily run thousands or 10’s of thousand or more. Remember 30-90 second commercial spots during the Super Bowl Game, cost millions! There’s help at every budget.
11. Can You Pay Google for SEO?
Regardless of Google’s money grunting persona…. There is nothing that indicates that you can pay for SEO. The purpose of SEO is to produce organic traffic. Which some people call real traffic. This is the traffic you can’t buy your way into at least not for now!
12. What are the Best SEO Practices?
Some of the best SEO practices consist of effective, though, and targeted keyword research. Keyword research is critical, everything else can be perfect but if you choose too competitive keywords you can Potentially Never Rank. That means your webpage will never appear organically on the first page of Google. …you can pay for ads … Even with that, you need skills… Proper Keyword research is Vital!
Listed are More SEO Pointers.
- Proper Keyword Research
- Incorporate Internal Linking within your site,
- Use Correct Content Formatting,
- Include short descriptions within Alt tags and resize all images, and
- Include appropriate Keyword Density, no keyword stuffing.
Create Engaging Title Tags: Try making your title as relevant as possible. Avoid bait and switch, promising one thing and give them something else. Maintain a congruent message. The title of each page should be as specific as possible and engaging to draw visitors in.
Include internal linking, which is like connecting the dots. Always find relevant content to link to other pages within your site. Gain external links… this is how Google gauges your authority. Google wants to know what others are saying about you. Are they linking to your site? Try to reach out to authority sites for link juice.
Alt Tags and Images
What are Alt tags? An alt tag is a short description that tells visually impaired readers what your image is about. They can’t see the photo (s) but they can read how you explain it. Moreover, make certain your images are properly sized. The second most important component of images is relevancy and size. Too large image sizes will kill your speed, which will cause your website to load slow. Hence your visitors will bounce … move on to the next site!
13. SEO Content Writing
This can be challenging. When writing content, you must serve two masters. Your visitors and Google. Which is most important? … Both. So, when you’re SEO content writing you should sprinkle your keywords throughout your content naturally. If your content is relevant and closely matches the search term, you won’t have to intentionally place keywords, it will happen naturally.
☹Conclusion: SEO -Search Engine Optimization, is very important to gain organic traffic. What is organic traffic? It’s the traffic that comes from visitors that search for a specific keyword I.e… Vegetarian pizza… Georgetown DC, if your website content is worded correctly (relevant) then you stand a good chance of being seen first. Keep in mind SEO takes time, skills, and patience if you lack any of the
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