No Fame? No Problem…Ready to Rule the Waves? Podcasting is no longer a pipe dream.

Take Shannon Sharp, a former NFL Hall of Fame football player, for example. It feels like just yesterday when he started his podcast, and now, he’s cashing in. Great news?

However, you don’t have to be a superstar to have a popular podcast and to make money.

So, if you’re pondering the question of how to make money from a podcast… We’ve got your back!

From Harriet, the homemaker to Joe the jack of all trades, people from all walks of life are earning a fortune through podcasting.

In this guide, we delve into 13 simple podcasting marketing strategies that make you appear like a pro and boost your bank account.

Can you really make money podcasting?

Absolutely! Podcasting has become a booming industry, with revenue expected to reach $4.2 billion by 2025 (source: IAB Podcast Revenue Forecast 2023).

While not everyone who starts a podcast will become a millionaire, many individuals are generating significant income through various monetization methods.

 Successful podcasters monetize through various channels, including podcast advertising networks, affiliate links, and sponsorships.

In fact, the most successful podcasts often use a combination of these strategies.

As your podcast grows and gains a more engaged audience, you can explore paid subscriptions, exclusive content, and even selling merchandise to further boost your income.

Here are some personal stories examples:

Sleep With Me, a bedtime story podcast, generates over $200,000 per year through listener donations.

The Joe Rogan Experience podcast brings in an estimated $190 million per year through advertising deals.

These are just a few examples, and the earning potential varies depending on factors like your niche, audience size, and chosen monetization strategies. But the key takeaway is that making money from podcasting is possible.

When should I start thinking about monetizing my podcast?

This may seem like a simple question, but the best time to start monetizing your podcast depends on many factors.

 Some podcast hosts start monetizing from day one, while others wait until they have a captive audience of supportive listeners.

Here are some factors to consider:

Your podcast’s goals: Are you primarily focused on building a community, sharing your passion, or generating income?

Audience size: Do you have a consistent and engaged listener support base?

Premium content: Are your episodes well-produced and valuable to your audience?

Target audience: Is your niche profitable, and are there potential podcast sponsorship opportunities or a podcast advertising network you can tap into?

Generally, it’s a good idea to focus on building a target audience and creating exclusive podcast content before diving into monetization.

This will give you a stronger foundation for success in the long run. However, if you have a clear plan and are confident in your ability to deliver value, there’s no harm in exploring monetization options early on.

13 monetization methods

How to Make Money from a Podcast: 13 Hottest Podcast Monetization Methods

Ever dreamed of turning your podcasting passion into a passive income? Forget the superstar myth – ordinary people are transforming their voices into bank accounts through the magic of podcast monetization.

Ready to join them … uncover how to make money from a podcast to rule your audio empire

Read our 13 hottest monetization methods to turn your podcast into a cash cow, without sacrificing your authenticity or creativity.

1. How can one make money podcasting with passive income ideas

Even if you’re a newcomer, you’ve heard about the magical money that mysteriously shows up in a podcaster’s bank accounts—I’m here to confirm it.

Yes, you can monetize a podcast to earn a slew of cash even while you sleep. How? Through recurring income.

Hold tight as we explain!

To generate recurring income through podcasting is a game-changer, and it’s easier than you think.

Below is a step-by-step process.

  1. Start by crafting compelling episodes that not only entertain but also educate your audience. An engaged audience is more likely to explore your offerings.
  2. Leverage the power of podcast advertising networks. By connecting with potential sponsors, you open avenues for monetization without ongoing, active efforts. This allows you to focus on creating quality content while revenue flows in.

2.  One of the Trendiest Ways to Earn More from Podcast Listeners

how to make money from a podcast

Thank goodness, the days of relying solely on ads to sustain your podcasting business are over. Savvy podcast content creators are embracing an innovative and powerful method for generating predictable income.

This latest trend involves transforming podcasts into thriving membership clubs, and we’re not just talking about the typical “exclusive content” approach – we’re delving into an even fresher perspective.

Imagine your devoted community of listeners not just consuming content but having direct access to your most valued assets.

This is the magic of the membership model, where fans become invested partners eager to support your passion directly.

What makes this approach unique? It goes beyond mere transactions, fostering a deeper connection with your audience and building a rare community with shared goals and values.

Moreover, it taps into the growing trend of community-driven experiences, with 72% of consumers expressing willingness to pay more for brands that foster a sense of belonging (Source: McKinsey).

Here’s how it works: Instead of offering gated content, podcasters provide exclusive experiences that unite the community.

Think interactive live Q&A sessions, brainstorming workshops, or even co-created episodes.

An exemplary model is Patreon’s “Callin'” podcast, brilliantly offering members the chance to be featured guests and vote on future topics.

3. Don’t Trash It, Cash It! The Art of Selling Repurposed Content for Big Wins

Before tackling how and why we should sell repurposed content, let me explain the psychology behind creating content in different formats.

I’ll start with the most obvious point: we are all unique individuals, and this uniqueness extends to how we disseminate, inject, and use information.

There are four key personality types. Without dipping in too deeply, let’s acknowledge that appealing to all types of people is essential for maximizing benefits.

Psychologists have identified various personality traits and types that describe how people tend to think, feel, and behave.

Understanding Customer’s Uniqueness

For instance, some people are more extroverted, open, and friendly, while others are more introverted, conscientious, and fearful.

These personality differences influence how individuals prefer to consume information and content. Some may enjoy listening to podcast episodes, while others prefer reading articles or watching videos.

Using multiple formats for content marketing, you can appeal to a broader and more diverse audience, catering to their likings and needs. This can help you to:

• Increase your reach and prominence.

• Enhance your authority and allegiance.

• Boost engagement and trustworthiness.

• Generate more leads and profits.

One way to create multiple formats from your podcast is to transcribe your episodes into articles. You can then pitch your articles to relevant publications or post them on your website or blog.

This can help showcase your expertise, attract more readers, and earn you more money for the same work.  

One successful podcaster who sells his own repurposed content is Tim Ferriss. He hosts The Tim Ferriss Show, a popular self-published podcast featuring interviews with top-notch players in their field.

He also writes books and blog posts based on his podcast content, such as Tools of Titans and Tribe of Mentors. Ferriss has sold millions of copies of his books and earned millions of dollars from his content.

That being said, I can’t think of an easier way to reach a wider audience than creating content on popular platforms in various formats. I would love to know your thoughts; leave a comment.

podcast advertising sectors

4. How to Earn More with Podcast Advertising Networks

Now that your podcast is built, it’s time to transform your message into warm, soft money.

While listener donations and a merch store are excellent options, podcast platforms open up a whole new opportunity, offering desirable recurring income, affiliate marketing options, and more.

In this episode, we’ll demystify advertising networks, explore best practices to maximize your earnings, and equip you with valuable strategies to attract high-paying advertisers.

Get ready to turn those downloads into dollars!

The US podcast advertising market is exploding, with revenue projected to hit $4.2 billion by 2027 (Insider Intelligence, 2023).

That’s an enormous opportunity you can tap into with the right network and approach. However, it’s not just about shouting “sponsor me!” from the rooftops.

Podcast networks connect you with brands specifically targeting your audience, leading to more relevant ads and better listener engagement.

As an example: “The Habitat with Megan Tan, a podcast exploring sustainability with over 20,000 downloads per episode,” partnered with MeUndies, an eco-friendly underwear brand.

The result? A seamless ad integration that resonated with Megan’s audience and drove significant traffic to MeUndies’ website (Podcast Insights, 2023).

5. How to Craft Irresistible Podcast Ads

Your podcast is buzzing, your voice resonates with thousands, and you’re ready to monetize. But hold on – why stick to the same old advertising tactics?

Instead of generic pitches and missed opportunities, imagine if your ads could captivate listeners and fuel your business growth.

Nudge Don’t Push

Forget the salesy scripts – let’s craft irresistible ads that seamlessly blend with your content, leaving listeners wanting more, not annoyed.

In today’s podcasting environment, standing out is crucial. Did you know a whopping 70% of listeners skip podcast ads entirely? (Source: Edison Research) No worries!

Relevant ads can become an extension of your show, adding value and driving engagement.

Here’s your chance to ditch the automated script and introduce your unique voice and personality. Think humor, storytelling, and honest recommendations.

Showcase how your product or service solves problems. Remember, customers hate being sold to but love to buy!

The hilarious podcast “My Brother, My Brother and Me” masters this art.

Their ads are seamlessly woven into the episode, often featuring self-deprecating humor and genuine endorsements of brands they truly use. (Source: MBMBAM)

This creates a natural and engaging promotion that resonates with their audience.

6. Speak & Earn: Maximize Your Podcast’s Reach & Revenue with Public Speaking

chart of  highest paying podcast topics

Did you know that, according to research, some people would rather die than speak in public?

But did you also know that the average fee for public speakers in the United States ranges from $1,000 to $10,000 per speech? This depends on the speaker’s experience, reputation, niche, audience size, event type, and location.

As you can imagine, celebrity speakers and motivational speakers can charge much higher fees, up to $50,000 or more per talk.

Yep, I know you’re ready to sign up for your first voice training, and me too! (Place a GIF here of funny singing.)

 Pat Flynn Story

One example of a podcaster who leverages public speaking as an income stream is Pat Flynn, the host of Smart Passive Income.

He is a renowned speaker who has delivered keynote speeches at various events, such as Podcast Movement, FinCon, and Social Media Marketing World. He charges up to $25,000 per speech and sells his online courses and books.

Once you’ve been podcasting for a while and have established yourself as a prominent figure within your area of interest, you’ll be able to charge attractive fees for public speaking appearances.

7. How to Dazzle Audiences with Engaging Podcast Episodes

The intro resonates, then gradually fades, the micro hums, and now your voice takes center stage. You’re no longer just sharing your passion – you’ve started a podcast, a platform to unite, inform, and entertain.

But you may be wondering, how can you turn this passion into profits? Keep reading…. you’re at the right place. But before…..

Did you know the podcasting industry thrives, with over 57 million Americans listening weekly? (Source: Edison Research)

This expansive audience presents a significant opportunity for individuals to build businesses around their expertise and knowledge.

Whether you’re a teacher, entrepreneur, or storyteller, your podcast platform can be the cornerstone of success.

Despite the bustling podcasting industry, don’t overlook the power of planning.

Here are a few essential steps:

  • Define your niche
  • Identify your target audience
  • Create relevant content
  • Craft high-quality information
  • Utilize the best editing software available
  • Share valuable insights

Now that your podcast is established, it’s time to explore various income streams. While podcast advertising remains a popular option, consider diversifying your revenue sources.

8. Get Premium Access: Apple Podcasts Subscriptions

Apple Podcasts Subscriptions is a fantastic method to monetize your podcast and provide exclusive benefits to your podcast listeners.

By establishing a premium subscription for your show, you can:

  • Unlock ad-free listening, bonus content, unreleased episodes, and more subscriber-only benefits
  • Connect your subscriptions from select apps on the App Store, as well as Apple News+ and Apple Music, to access all your premium audio content in one place.
  • Reach a boarder audience and potential podcast listeners through personalized recommendations based on what they already listen to.
  • Earn fees or commissions for your speaking gigs, depending on your level of skill and experience Podcasters with Millions of Subscribers

Some of the most successful podcasts on Apple Podcasts include The Daily, Serial, TED Radio Hour, and The Joe Rogan Experience.

These shows have millions of subscribers who pay a monthly or annual fee to access their premium content. You can join them and make money from your podcast subscriptions.

9. Boost Revenue & Impact: How Coaching Services Can Build Sustainable Income

Providing consulting or coaching services as a podcaster can be a strategic and lucrative approach to leveraging your skills and experience in the podcasting industry. By assisting fellow podcasters in achieving success, it becomes a win-win situation for both parties.

You can:

• Generate an additional income stream without investing more time in content creation.

• Establish yourself as a trusted authority and leader in your podcasting niche.

• Expand your network and connect with new audiences and potential clients.

• Share your passion and knowledge with others who appreciate and value your expertise

• Gain insights from other podcasters, enhancing and refining your podcasting skills.

An exemplary instance of a prosperous podcaster monetizing through consulting and coaching services is Mathew Passy, the host of The Podcast Consultant.

Mathew aids aspiring and existing podcasters in launching, growing, and monetizing their shows. Moreover, he operates a podcast production company and a podcast network, incorporating various podcast monetization methods.

10. Premium Content, Premium Experience & Exclusive Offerings

Tired of relying on erratic ad dollars? Here’s how to transform your podcast episode into a revenue machine by tapping directly into your loyal listener base (over 424 million strong in the US alone!):

Imagine millions of headphones tuned in, eagerly awaiting your next episode. But wait, instead of relying on unpredictable podcast ads, you directly earn from loyal listeners?

Sounds like a dream, right? New podcasters, buckle up – the premium podcast trend is transforming the game.

Think exclusive interviews, early access to hot topics, or bonus content reserved just for paying fans. It’s not just a hunch – a 35% surge in premium subscriptions proves listeners crave that “inner circle” feel.

Take “Stuff You Should Know,” a chart-topping science podcast. Their Patreon offers ad-free listening, bonus episodes, and even Q&A sessions, attracting over 22,000 patrons!

It’s a win-win: fans get premium content; and you gain sustainable income.

how to promote your podcast with RSS FEED

11. How to Master the Art of Podcast’s RSS Feed for a Successful Podcast

If you want to grow your podcast target audience and reach more listeners, you need to master the art of RSS feed.

RSS stands for Really Simple Syndication, and it is a way to distribute your podcast episodes to various platforms, such as Apple Podcasts, Google Podcasts, Spotify, and more.

An RSS feed is a file that contains information about your podcast episodes, such as the title, description, artwork, and audio files. It also updates automatically whenever you publish a new episode, so your listeners can access your latest content without any hassle.

Creating an RSS feed for your podcast is an easy way to reach a broader audience and only takes a few minutes.

You can use a podcast hosting site, such as, SoundCloud, or WordPress, to generate an RSS feed URL for your show. You can then submit your feed to different podcast directories to grow your business expodentially.

12. Reach More Ears and Earnings: Why Advertising on Other Podcasts is a Smart Move

Advertising on other podcasts can be a smart way to reach more ears and earnings. As a famous person once said (although I can’t quite recall who! 😊), “Association breeds Assimilation,” and the same applies to success in podcasting.

 While building a unique audience is crucial, advertising on other podcasts can be a smart way to increase your reach and revenue.

Just like Madison Avenue and countless other industries leverage collaborations, podcasting is no exception. When you associate with successful podcasters, listeners inherently perceive you as a winner too.

So, why is collaboration supreme in the podcasting world?

Here are just a few reasons:

Reach more prospective listeners who are already interested in your topic: By broadcasting on relevant podcasts, you tap into a pre-existing audience. This increases the chances of your message resonating and converting devoted listeners.

Build instant trust and integrity. Partnering with popular and respected podcasters allows you to leverage their established reputation and audience trust. This association immediately improves your position as an authority in your field.

Drive more traffic and downloads to your podcast and website: By strategically placing your ad call to action, you can entice listeners to visit your website, subscribe to your podcast, or engage with your other content. This translates into direct growth for your brand and business.

Think of this strategy as a musical collaboration. When music creators team up, they:

Tap into each other’s fan bases and expand their own: By featuring another artist’s song, you gain access to their established audience, potentially converting them into a fan of yours.

Showcase their skills and style to new listeners: Advertising on another podcast allows you to present your expertise and unique style to a fresh audience, attracting potential listeners who might not have been familiar with you before.

Create a buzz and generate more streams and sales: Collaborations often generate excitement and intrigue, leading to increased listenership, downloads, and potential sales for both parties involved.

Learn from each other and improve your craft: Collaborations foster knowledge sharing and creative exchange, allowing you to learn from experienced podcasters and refine your approach.

Advertising on other podcasts is like a musical collaboration: it’s a win-win situation where both parties benefit from shared exposure, audience growth, and potential revenue streams.

So, consider stepping outside your solo show and embracing the power of collaboration. You might be surprised at the positive impact it has on your podcasting journey!

13. Chop, Chop, Cha-Ching: Turn Your Podcast into YouTube Gold

how to promote your podcast on YouTube

The world of Double-Dipping Has Changed…

In the retirement world, it’s called double dipping. In the podcasting world, it’s called working smarter, not harder.

Suppose there was a way you could take your most popular podcast and upload it to YouTube. YouTube pays you for views.

Next, you cut it up like Edward Scissorhands into bite-size pieces and redistribute it on your YouTube. We’re not finished yet: Now YouTube will also pay you for those faithful listeners who will listen to your audio clips.

Syndicating your show to YouTube is a powerful way to grow your podcast and reach more listeners.

By syndicating, you can distribute your podcast episodes to YouTube as videos and take advantage of its huge audience and features.

Here are some benefits of syndicating your show to YouTube:

•              Attract new listeners who may not use podcast apps or directories but are interested in your topic or niche.

•              Leverage YouTube’s search engine and recommendation system to increase your visibility and discoverability.

•              Engage with your audience through comments, likes, and subscriptions, and build a loyal community.

•              Monetize your show through YouTube’s advertising and membership programs and earn extra income.

Now in the world of podcast syndication:

To syndicate your show to YouTube, you need to create an RSS feed for your podcast and connect it to your YouTube account.

You can use a podcast hosting site, such as, SoundCloud, or WordPress, to generate an RSS feed URL for your show.

You can then submit your feed to YouTube using the YouTube Syndication feature.

This will automatically upload your podcast episodes to YouTube as videos and update them whenever you publish a new episode.

You can also customize your video settings, such as title, description, thumbnail, and tags, to optimize your YouTube presence.

FAQ Monetization

How many listeners do you need to make money on a podcast?

How many listeners do you need to earn money on a podcast? The often-dreaded answer is, “it depends.” However, as a general rule, 5000 listeners appear to be the magic download number.

It’s crucial to note that the better your content, the faster your business will grow. It’s advised to use multiple monetization methods, including a merch store, podcast sponsorships, selling online courses, podcast subscriptions, and more.

How to start a podcast with no audience?

Starting a podcast from scratch with no audience is the common starting point for most podcasters. Here are simple tips to help grow your audience: tailor content to a specific audience—niche down.

For instance, transition from a generic “Exercise for Fitness Enthusiasts” podcast title to a more specific “Leg Exercise Tips for Fitness Enthusiasts.”

Additional tips include providing niche-specific info, collaborating with other podcast owners, sharing helpful tips on social media, responding to comments, and maintaining engagement.

How long does it take for a podcast to make money?

Well, that depends on your expertise, patience, knowledge, and podcast skills, as is the case with any business.

It’s influenced by your chosen niche or industry. For instance, hot topics or new trends can gain traction quickly, but success might be fleeting.

Conversely, other niches may take time to build a podcast audience. It’s essential to recognize that earning money in the podcasting business, like any other business, hinges not solely on the niche but on effective execution.


Now that we’ve covered 13 simple, easy-to-follow ways you can optimize your podcast business, we hope we’ve answered your question about “how to make money from a podcast“.

The podcast business is changing the game, and the gravy on the topic is the multiple streams of income that can be gained from podcasting.

Add to that the ease and low barrier of entry into the field, making it even more appealing.

We hope this article was helpful and look forward to any questions or comments.

For more information on small business marketing and how to grow your business with less stress and more sales using easy-to-use automation, read more articles at

See you soon!

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