How to Grow your Email List
In this article, I’ll show you how to grow your email list, even if you’re clueless or struggling with business overwhelm.
If you’re a small business owner or entrepreneur battling with email marketing overload or worst,…
…don’t understand why it’s imperative to build your email marketing list…
…reading this post will significantly clear the smoke!
3.8 billion emails are sent worldwide.
Your customers receive 121 emails daily
90% of all US adults use email
Email Marketing Dwarf’s Social Media Marketing
It’s a fact that people buy from those they know, like and trust and email marketing offers you the best opportunity to hit all three with one dart. Additionally, according to Statista, your customers receive approx. 121 emails per day. Unfortunately, if yours isn’t one you’re losing customers by the minute – (attrition).
Keep reading because we share rare yet simple tips you can immediately use to help you compete in this fierce digital world to get your emails recognized, opened, and read. Business is all about fluidity. He who refuses to change gets left behind.
Read below to learn how to Effortlessly get in front of your customers to increase your sales, engagement, and leads.
Let’s get started:
#1 How to Write
Write to one person. Picture yourself sitting across the table from a friend. Try to duplicate the feeling, sincerity, and friendly nature of the conversation. People love to buy from those they like or that’s like them.
#2. Personal Info
Decide on the degree of personal info you’ll share. I often think about Beyonce’; Oprah shared with her early in her career to keep her super personal business to herself, and she has. Yet, she still has millions of followers, whom she calls the beehive. (And they are protective over her!). In fact, she makes millions keeping her personal business under her bosom.
#3. Be consistent
Stick to a uniform format. Your subscribers like all of us, like to know what to expect. Don’t vary too far away from your normal format.
#4 Subject Line
Spend time crafting your subject line. This is one Overly underutilized strategy that many beginner marketers make. When writing a headline, try telling your customers what they should expect from reading your email. Better yet, express what they’ll gain from reading your message or how you are going to help them reach their goals, save money, learn a skill, etc.
Here are 3 tips that will help:
- Research first what your subscribers want.
- Identify their desired format, I.e., video, infographic, text. Etc.
- Run your headline through a headline tester. (“Google” headline tester… most are free)
#5. Avoid Spam
Avoid spam trigger words. There are trigger words that will alert the Spam Police…LOL…. Your ESP (email service provider… wants to protect their business. Keep in mind that you aren’t their only customer. Therefore, they monitor what we’re sending to our subscribers.
In essence, ESP algorithms are getting smarter by the day. Their goal is to keep their business rolling, by eliminating sending spam.
Spam Words Examples that can trigger an alert:
100% No Risk
#6. Steer Clear of Shady Practices
By any means necessary avoid any practices that are unethical, shady, or spammy. Additionally, avoid words that create pointless urgency and pressure. This sounds like force-feeding. Lastly, steer clear of words that make exaggerated claims or guarantees.
Not adhering to the above actions will hurt your deliverability score. Your ESP rates your emails and bases your delivery on your score. The lower your score the fewer emails are sent.
This is a biggie. How often should you send promotional, advertorial, or sales material to your database? The rule of thumb is to practice the 80/20 rule. Eighty percent of your messages should be informational, educational, or entertaining. Only 20% of your messages should be promotional.
The question is, ask yourself how many emails you receive that are always promoting, eventually, you’ll stop trusting them?
There’s one company that sends us mobile texts frequently, and every text is promotional. I love the company but dislike the fact that they lack email marketing knowledge.
We’re completely turned off by them. Recently, this has happened again with an online marketer. Every single email sent has a slew of affiliate links. As a subscriber it doesn’t feel like they care about us, rather yet they only want to sell their products or services.
Here’s a suggestion, go through your emails and mirror the emails you like. Also, notice the ones you completely ignore.
Take note of the ones that make you feel good. Next, notice the ones that make you feel like a piece of meat. Don’t duplicate them!
Of course, this article is just one piece of the puzzle; a start; they are many other components of email marketing. I’m not saying this to overwhelm you. It’s like baking a cake, you need more than sugar to bake a delicious tasting cake.
To learn more about how you can win with email marketing to build engagement, leads, and sales. Be sure to subscribe to our email list. (While it’s FREE!)
Here’s another resource that can supercharge your email marketing efforts. Read “51 Tips to Building a Massive, No-Cost Email List” this will help to increase your opt-in rates, sales, and subscribers. Keep in mind only a small percentage of subscribers will click on your emails, therefore you must always be recruiting.
The above article offers sneaky tactics most marketers have overlooked or just don’t know about. Get it here: “51 Tips to Building a Massive, No-Cost Email List”.
Did you know that the first email was sent in 1978, which generated 13M in sales? What an amazing start and to this day email marketing is one of the most cost-effective and efficient marketing channels, even dwarfing social media marketing.
The average ROI (Return on Investment) is for every $1 spent $51.00 are made. Better yet, you can start for FREE.
If you found this post helpful, please let me know? And if I left out any major pointers that you know… please share.
Lastly, if you have a special email marketing secret that you would like to share…. We’re all ears.
- Email marketing ROI, for every $1 spent, $51 is EARNED!
- Write like you are talking to a friend
- Be certain to test your email subject line
- 69% of web customers buy through email marketing
- Email marketing is 40X more effective at acquiring customers than SMM
If you found these email marketing guidelines helpful, please share them with like-minded individuals like yourself.
Let us know if you have any questions. If we missed any key pointers, we’re all ears. We welcome feedback and will address your questions and comments.
Related Email Marketing Articles:
P.S. “We Care About your Business
Now I’d like to hear from you…
I hope you found our 51 Ways to grow your email list helpful.
Now I’d like to hear what you have to say!
Which tactics will you use to increase your email subscriber list?
Or are you planning to use them all?
Did I miss your fave? Or do you have one to share?
Either way, let me know in the comments below right now before you forget!
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