How to Create a Facebook Poll in 3 Simple Steps

note with helpful tips for facebook polling

How to create a Facebook Poll in 3 simple steps, in 5 minutes or less. If this doesn’t excite you that’s because you don’t know what you don’t know.

No problem because before leaving this page you will be on fire about polling, especially about the Facebook Poll options. Why?… First, because setting up a Facebook poll is “FREE”. Second, according to Facebook, there are over two billion monthly users. And lastly, your customers, new hires, next business consultant, or the like, will be at your fingertips and easy to ask.

counting money for the cost of a survey versus Facebook poll options

The polling secret is out. That secret has been leaked, however, still many small businesses couldn’t afford the hefty price tag that came with polling and market surveys.  Fortune 500 companies knew to use researching questions for years. Continuous research is a critical component for starting, growing, and maintaining a profitable business.

Needless to say, the #1 reason small business owners side-stepped this vital component; is because to hire surveying firms once cost an arm and leg! Today, with the advent of the internet, you can poll your Facebook audience for free as often as you wish. ( don’t wear out your welcome).

You can use this marketing option to out-market your competition, earn more, become more time-efficient, and minimize mistakes all from adopting polling.

Continue to stay tuned as we break down the benefits, usability, and effectiveness of gathering poll data. You are going to be amazed and “over the moon” about how polls can play a significant role in your business development. According to Facebook, there are over 80 million business pages presently on their platform, but only 50,000 companies who use polls. What does that mean for you? Opportunity… a leg up!

While reading this page you’ll also discover polling examples, benefits, and most importantly why and How to Create a Poll on your Facebook business page.

a sign of a missing piece to the puzzle...represent not using all of  your facebook business strategies options

Creating your Facebook poll could be the missing piece of the puzzle. If you’re like the thousands of other small businesses on Facebook, stressing about how to compete, this post will help.

I hope you’re just as ready to read and execute as I am about sharing this information. This is another one of those overlooked and under-utilized strategies that many businesses miss.

Lastly, a quick story about one of my favorite mentors, business developer, and leader. Many of you know him; he’s a multi-billionaire and has a TV show, Marcus Lemonis (The Profit). I’m always impressed with how Marcus can analyze any business within minutes. (1). He immediately identifies where the companies are bleeding and (2). He knows how to stop the bleeding. One of his go-to strategies is always, always, always, some type of market research. He conducts tests in many different formats and polling is a biggie~.

 How to Create a Poll on a Facebook Page?

Let’s get started setting up your Facebook Poll

Setting up Facebook Poll


Log into your Facebook page scroll down to create a post. Scroll over (within that same box) until you see the three parallel lines, click on them

how to create a facebook poll step #1


Click on the 3 parallel lines. This will take you to the publishing tools link at the bottom of the little box; click there. (another box will open that read publishing click there). The next box to open reads ” CREATE POST”; click on that large blue button


From the create post button; you will see another 3 parallel lines, click on them again. The next box to open to the left within that box you’ll see is “poll”; click on “poll”, follow the prompts; next click on preview if you would like to preview it before submitting, or Share Now … Finish

#3 how to make a Facebook poll
Poll screen shot click here

Creating a Facebook poll is simple to do.  It’s a great way to build relationships with your target market. It also demonstrates that their opinion counts and that you care about them. Included within this post are a few more elements to perfecting your poll. The more concise and direct your questions are the more helpful their responses will be. Hence, the more engaging and crowd-pleasing the more desired results will occur.

lady with shoes, choosing the best for her target market

As you continue to read, you’ll find sample questions and learn more polling survey reasons and expectations. These small gestures can be a game-changer.

Poll Benefits

·         Understand and improve customer experience

·         Receive real-time Feedback

·         Increase employee relationships and conversations

·         Extremely easy to use and setup

·         An effective way to gain data

Polling Types

·         Customer Satisfaction

·         Customer feedback

·         Customer Experience

·         Customer Loyalty

·         Event Surveys

·         Concept Testing

·         Employee Engagement

·         Job Satisfaction

·         HR Surveys

·         Market Research

·         Opinion Polls

·         Business Strategy Validation

More Polling Benefits

·         Easy to start

·         Increase customers loyalty

·         Improve employees morale

·         Higher employees retention

·         Induce employee engagement

·         Boost ROI (return on investment)

·         Create winning campaigns

·         Can post your poll anywhere online

·         Get instant feedback

     Steps for Setting up Your Facebook Poll

Keep in mind if you can post to your Facebook page you can create a poll. Moreover, you can create, publish, and receive feedback within 5 minutes. It’s mobile-optimized and you can collect data via excel or PDF export.

Sample Polling Questions:

1.       What’s the best time to start Zumba classes during the week?

2.       Which of the two choices is the perfect name for our new ice cream flavor?

3.       Where of the two choices should our next conference be?

4.       On a scale from 1-5, how would you rate our customer service?

How to Promote your Facebook Poll

There are a few ways to promote your poll:

1.       Invite your friends and fans to your page.

2.       Post your poll on your blog or website.

3.       Send a link out to your email database.

Why are Facebook Polls Good?

lady in front of store looking at sale price,

Audience Engagement

Engagement is a major component of online marketing. Polls are another way to keep your followers and fans connected to you and your brand.

Market Research

I can’t say enough about market research. It’s as important as iron is to steel. Your customers’ insights and opinions on new products or service offerings are vital. And theirs the only opinion that counts. If you’re still wondering why to create a poll… market research proves to be worth its weight in gold.

Event Planning and Feedback

When planning an event knowing what your attendees expect beforehand can save you thousands. Like Geico, “15 minutes can save you thousands”; a 5-minute survey can save you plenty. Creating a poll is one of the better ways to ascertain your guests’ top preferences such as venue location, entertainment choice, refreshment choices, and favorite speaker to name a few.

Course Feedback

Put away your paper performance assessment sheets. There’s an easier way to get feedback from conference attendees, lecturers, or specific classes. Polling is easy, quick, and efficient!

Volunteer Organization

Run polls to mobilize volunteers, collect RSVPs for events, and to gather data from the field.

Academic Research

Quickly poll a sample audience with your preliminary research theories before investing significant time into developing a detailed hypothesis.

Travel Industry

Hoping to improve your travel customers to stay? Simply ask. You can poll your customers during a stay by simply asking them to participate in your polling survey. You’re looking for feedback to discover ways to improve their experience.

Net Promoter Score (NPS)

This is a polling strategy that we see often. “On a scale of 0 to 10, how likely are you to refer a friend or colleague?”  These types of polling questions give instant insight. The results from these kinds of questions can offer quick discoveries of ways to improve your customer’s experience.


Laptop or Desktop? Mac or PC? iPhone or Android? Poll your clients on what their favorite technology preferences to set the tone for future conversation, product introductions, and literature distribution.


Agencies and government officials can quickly gauge citizen feedback to proposed changes or gather suggestions with an online poll.

You don’t have to spend loads of money to get answers. You just need to take advantage of the available Facebook tools that are at your fingertips. They are easy to use and cost-effective ways to build your brand awareness, connect with your customers, and increase sales without breaking the bank.

sign displaying, think about things differently. regarding how to use survey and polls to conduct market research

Tips for an Efficient Poll

3 Quick Tips to Improve Your Polls

1. Keep it short and simple.

Use a multiple-choice format, with a maximum of one to five questions for quick polling.

2. Make it about them.

3. Keep rating scale questions consistent throughout your short poll.

Use polls to encourage your audience’s engagement. Ask for their opinions and preferences – and make it fun!

 Sample online polls

Below are a few survey templates. These are provided to stir your creative juices. Remember the basis for your poll. What needs, desires, or problems are you trying to address. Make it short, quick, and easy as possible.

General Event Feedback

How did it go? Did attendees enjoy the event? What would you like to see more of? Poll for feedback to help with planning your next event.

Customer Service

How would your customer’s rate your customer service experience team? Did they wait long to get assistance? Was your team member courteous and helpful? Find out with a quick poll. 🙂

Website Feedback

Although I’m not a huge fan of popups, I’ve visited some websites that the pop-up was presented tastefully. You can use a pop up to poll your visitors for many reasons. (1) To ensure that they’re finding what they come for,

(2) To find out who they are, and

(3) To retrieve any type of general information about your visitor.

When it comes down to marketing and advertising, the more you know about your customer the more you grow… and EARN! (the more helpful you can be)

Employee Programs

Facebook polls are also good for workplace inquiries. How many times do managers and team leaders not quite hit the nail on the head? The persons who are the closest to the customer (your employees) know and see a lot and are normally willing to share. Polling your workforce for their ideas is a major step; in reaching a profitable polling decision.

Online Social Networking                                         

This is a great reason to make your Facebook poll today. How do you know which is the best social media platform to use to market your business? Many small business owners get this wrong because they just pick one.  To setup a quick poll can assist your business to do an about-face. Starting a short poll, you can instantly identify your client’s favorite social media hangout. You can just simply ask which social media sites do they visit and how often? The results will leave you knowing which channel to use for your next social media marketing campaign.

Health and Nutrition

Poll clients to learn more about their habits and the changes they might like to make. Use online polls for quick progress checks and to share useful information in a fun way.

Even More Benefits of a Poll

·         Gain actionable insights by polling your existing fans.

·         Collect valuable data that your team can act.

·         Analyze poll results through comprehensive dashboards and graphs under the page insight tab.

·         Ensure your poll looks great on both desktops and on mobile devices

·         Easily customizable

·         Simple to add images

·         Result analysis

Now that your poll is up or you realize how easy it is to setup your Facebook poll, it’s time to start a little strategizing. What would you like to know about your customers? Questions are the answers. Correct answers take you directly to results, omitting many of the fail attempts. Answers to questions such as: which food should we add to or take off the menu, what are the best times to hold classes, who’s your preferred speaker, etc. You now know because you asked.

Facebook polls can be very productive and useful. Whether you are asking which products people would most like to see available from your online boutique or what is their best flavor of ice cream, a Facebook poll allows you to quickly gain information tailored for your needs.

show inga lady's eye....expressing the importance of creating Facebook Polls

Making a Facebook poll is quick and easy to do; so go ahead and use them whenever you’re thinking about what other people might be thinking. So, opposed to becoming the next failed Physic, using Facebook poll options is likened to looking into a crystal ball to see exactly what your customers’ likes and dislikes are. 


I hope you are even more excited about setting up your Facebook poll. Polls are one of the easiest ways to conduct market research. Don’t forget accurate market research can save you thousands if not millions of dollars. It can be the difference in choosing the right location, products, or services. Facebook polls can help place your business in the top echelon of your business category.

Again, using the Facebook polling option is one of the quickest ways to research your market. It’s a strategy that most large multimillion-dollar companies adopt. Now as small business owners we can implement the very same strategies from free to a small fee. The internet has leveled the playing field for all businesses. Our only job is to learn how to play on new turf.

Please don’t just dismiss this post as that’s nice and informative…. setup your Facebook poll today.

Remember the 80/20 rule, you’re going to be either the 80 or 20 percenters. Eighty percent of the people are going to either like the post or not but still do nothing. The other 20 percent are going to act immediately.

That leaves me to my last point. I often hear many people talk about competition; competition isn’t as fierce as everyone thinks. WHY???? Because most people don’t act on new ideas. To win in business you don’t have to be the smartest, best-looking, highly educated, or most knowledgeable.

You can just listen, learn, and take action on your way to the top. And learning how to create a Facebook poll is another small step in the right direction. Let me know if this post was helpful and how you’ve implemented your polling strategy. And what you’ll gain from setting up your poll?

If you haven’t setup your Facebook business page yet… we have a 15-minute step-by-step guide. Click Here!

For additional helpful resources check the links below.

How to setup the Best Facebook Business Ever!