If email marketing is king… then learning “how to build a targeted email list” is like LIST BUILDING on steroids. The secret is out, learning how to build a targeted email list is one of the most efficient, cost-effective ways to boost business and engage with your ideal customers …. PERIOD!!!! IF you want Explosive Growth, add automation TO this Ignite your EFFORTS EXPOTENTIALLY!!!
But….WARNING!!!! PROCEED WITH CAUTION… Just because email marketing is easy doesn’t mean it’s going to be a cakewalk. There are a few common mistakes that can RUIN all your hard work. The Good News: in this blog post, we’ll cover how to select your chosen audience, understand the psychology of how to build a targeted email list of hungry customers, and lastly, explain how to avoid the one trap that keeps marketers on the ground floor!
But before we get into all that we’ll discuss why email marketing is important, essentially how you can’t afford to not learn how to build a targeted email list. Then, next, we’ll offer data-proven stats, that will blow the lid off your top and have you running to the next paragraph …. 😊)
Here are a few stats just to get started~
- 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
- According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)
- Email marketing is more likely to drive sales than social media marketing. (Optinmonster)
Marketing via email is a great way to keep in touch with your customers and promote your business. It can help you stay top of mind, increase sales, and build customer relationships. In this post, we’ll explain how email marketing works and how to get started.
Understanding how to build your targeted email list is necessary to reach your best customers and grow your business. It can be used to promote new products or services, send out newsletters, and much more. To make the most of email marketing, you need to create effective campaigns that will grab your readers’ attention.
What is Email Marketing and Why is it Important?
Marketing through email is email marketing…it’s the process of sending targeted content to a list of visitors who raised their hand and agreed to receive messages from you via their inbox. Businesses use this method to promote products or services, build brand awareness, and cultivate relationships with customers.
Notedly, businesses of all sizes have been using email for decades, according to Neil Patel. But you still may be wondering is it the right marketing strategy for your business? That’s perfectly understood, you’re not alone.
Many small business owners are hesitating about jumping all in with email marketing, mainly because of all the hype with social media and digital communications. Yes, those types of advertising are good, but you never want to put all your eggs in one social media basket. Covid-19 taught all of us a lesson or two, three… multiple streams of income!!!! Or the modern marketing term “omnichannel”.
The Importance of Email Marketing
Garner complete control over your business
Offers predictability, measurability, and sustainability
The most cost-effective and efficient way to Market
Has one of the highest ROI’s of all marketing strategies
Low cost, but yield a high return
Easy to get started
Super helpful built-in analytics
How to Grow your Email List Tips for Beginners
Discovering how to build your targeted email is simple but it does take a little planning. For beginner’s just know that the process is the same. We all start from the same starting point with zero subscribers. What has worked for years works today, that is to offer your readers something for free, like an e-book or a software demo. You can even give away or discount your own products as an incentive in exchange for their email address.
Addedly, better yet you can offer them at a discount in return for the email addresses of buyers. The bottom line, creativity is the name of the game and offers something of value.
Tips to Grow an Email List
Related: Email Marketing Strategies- Brand Building Secrets
Create a free relevant giveaway
Set up an email capture through your website
Add clear signup boxes on all your blog posts
Produce attention-grabbing email subject line
Share giveaways and blog posts across social media
Develop your email list using auto-responder series
Swap lists with another blogger to gain a larger audience
Add subscribe forms in blog comments
Include opt-in on all new posts you publish
How to Collect Target Emails for Marketing
The answer may seem simplistic, but Target is the keyword. In this case, it means to direct your messaging, offers, and products and services to your preferred audience. One of the most accurate marketing slogans to remember.
When you are marketing to everybody you market to Nobody. So, what you put out, you get back. There are different approaches to collecting targeted audience emails, here we’ll discuss the easiest and most accurate.
From Website Analytic
When a targeted customer visits your website, their browser sends information that tells the website owner (you) pretty much everything they might need to know about who is arriving at the site.
This data gives you the demographic, and psychographic basically, most of all you want to know about your customers. This method can also be used on social media networks and video sharing sites well, since all SMM, and video sharing sites offer analytics.
How to Automate Your Email Marketing
It’s been established that regardless of your business type or size, email marketing is the most powerful marketing channel garnering $51 for every $1 spent. One of the challenges is that there’s so much competition that businesses must discover easier ways to stay on top. When it comes to squeezing the most juice from your email marketing endeavors, adopting the power of email automation is critical.
Automating your email promotions can increase email open and click-through rates. Plus, this can mean spending more time on other business-building strategies, while AI is hard at work.
Steps to Automating your System
- Identify your target audience.
- Layout your objectives and approach.
- Choose your email automation software.
- Send out your first series of Welcoming emails.
- Deliver enticing email offers via autoresponder.
#1. Identify your Target Audience
Getting to know your audience is critical for building your targeted market. This is done by knowing your demographics or customer persona. Ideally, you’ll learn or know your customer’s pain-point, want, needs, and likes or behavior. Next, you began to collect subscribers by sending out personalized messages.
#2. Layout your Objective and Approach
Before moving forward or back up a minute, I’m assuming that you know your goal. What is the reason for starting your email newsletter, or email blast?
Listed below are a few mind-joggers:
Product or service education
Event or sales promotions
Drive website traffic
Setting up passive income (affiliate marketing)
Boost business and customer engagement
#3. Choose your email automation software
In today’s busy business environment automation and technology are the essences of any flourishing business. Since now you know who your target market is and have strategized and planned out your marketing, now it is time to find the most proficient email marketing software to help you to execute your strategy.
The right email automation tools can make or break your marketing endeavors. But don’t let that stop you from moving forward. Here’s one that offers FREE forever for small businesses.
Listed below are a few attributes you should look for when choosing your automation software.
- Mobile Responsive
- Clean and easy drag and drop templates
- Easily monitoring and understood email analytics
- Integration, most email software will integrate with SMM and websites for convenience
#4. Sending your First Welcoming Email
Now that you’ve taken sufficient time to understand your target market, outline your plan, and select the perfect email software tool, it’s time to re-welcome your subscribers with your welcoming email series.
First impressions are lasting impressions; they will influence your customers’ image of your brand, product, or service.
Offer true value
Your reader already believes that you are the best thing since sliced bread, which is the reason they opted into your email list. Now it is time to tell them something they don’t know that’s either educational, inspirational, motivational or will edutain them. This info cannot be found on your website.
Honestly, the bottom line is that if you offer real value they will look forward to your emails and even share them with friends and fam! So, offer them knowledge, tips, or insights that they will welcome with open arms.
Your welcome emails should make them feel special.
It starts with value always, however, TikTok has proven humor is eternally appreciated. Notedly, this all depends on your personality and demographic, product, or service. Remember, you’re already on the friends’ list so you don’t have to sell yourself, just be yourself and do what you do.
Related: 4 poignant marketing campaigns that cut through the noise
Be Brief and Focused
Keep each email aimed around a single point. Chances are that you aren’t the only one thrown in your reader’s eye. Realistically, their eyes are on many different messages. So, make your message read-worthy and memorable. Get straight to the point, say what you mean and mean what you say, be concise and centered.
#5. Deliver Enticing Emails via Autoresponders
To sum up, let’s imagine you are the subscriber who opted in on a subscriber list. Their spill piques your interest and you’re interested in receiving more email messaging. What do you expect to happen next? I’m thinking the brand will send related info, tips, tricks, and techniques that I can use to pursue my goals.
How to do Email Marketing Yourself
Setting up your database is easy which is the reason why it’s so attractive, of course, without doubt, the other handsome reason is that the ROI is $51 – $1…. For every $1 spent you can expect to earn $51. 00. But before moving too fast there are a few rules and guidelines that will keep your emails in compliance.
As a small business owner, yes, you can set up your own email marketing system, as long as you have the right tools to do so. We all know that email is a powerful way to communicate with customers. But there are laws governing subscribers’ opt-in options.
Under the CAN-SPAM Act of 2003, you must have opt-in consent to send commercial email. Opt-out is when customers unsubscribe themselves from your email list.
Anyone in the United States who sends one or more commercial electronic messages must comply with the Act’s general provisions and honor opt-out requests within 10 business days upon receipt of an unsubscribe request.
Here are the basic requirements of the CAN-SPAM Act from the FTC:
- Provide an opt-out notice on your homepage that informs subscribers how to opt-out of future emails, and all promotional material through a link to a page where they can choose not to receive any more messages from you or anyone else on your email list.
- Honor opt-out requests within 10 business days of receipt (and you may not charge for the service).
- Identify yourself in your email message and tell recipients how to opt out of receiving further messages from you at the outset of your message and include your valid physical postal address.
The CAN-SPAM Act also forbids you from misleading your audience. For example, only use “ADV” when it stands for “advertising,” and disclose how recipients can opt-out of receiving messages in every email message. Be aware of how people in your audience can unsubscribe in the footer.
How to Create Email Marketing Content
By now we all consent that learning how to build a targeted email list is crucial. With that in mind, to create the most effective email campaign, you’ll need a few skills. Listed are types of content that have been tried and true; such as promotional offers, tutorials, general announcements, to name a few. Below is a basic guide to consider adding to your email marketing campaigns:
Promotional Offers – Promotional offers are best packaged as discounts, sales, or a percentage off. These types of messages should include an expiration date and a link to a landing page where your customers can quickly take advantage of the promotion. To create these messages, you’ll need to include the promotional offer within your email template, along with any images or copies that are needed to entice the reader.
Tutorials – Tutorial messages are best used when teaching your audience something new. This could be anything from best practices for using one of your products, how to install a plugin on a WordPress website, best practices for email marketing, and more. These messages should be delivered as a list of tips or best practices.
Announcements – Announcement messages are best used when you’re making the reader aware of something important. This could include any company news, such as hiring new employees or changing leadership positions.
This list isn’t all-inclusive but it’s a great starting point. However, your first piece of content should be a welcoming email or email series. It’s similar to entering a store and the first thing you will hear is welcome to Wally-World!!!
Hopefully, this article on how to build a targeted email list addresses your questions. If you don’t remember anything else, be mindful that email marketing earns $51 to every $1 dollar spent. And you can even get a free account. FREE Ever (for small businesses)
One of the biggest benefits of email marketing is that you can automate the process. This system is silly simple, but many people complicated it. Or worse yet they send a spammy message which ends up in the spam cemetery… (spam folder). Start collecting emails from your targeted audience today; your raving fans will love to hear from you!
- Email marketing has the highest ROI of any other marketing strategy.
- People prefer to do business with those they like, trust and know.
- Engage with your followers with value messages
- Incorporate informational, inspirational, fun, and edutainment within your emails.
- Keep your email clean, concise, and cute.
- Periodically, include a promotion, especially if it will help your clients
- Inspect your analytics and make necessary changes when needed.
Now it’s time to hear from you.
Will you start using some of these Email ideas to grow your small business? Or do you not have enough info to get started?
If you still have questions or like more email data-driven facts, click on the link below.
Let me know if you found this information useful…leave your comments now!
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Learn more: about how to grow your email list tips for beginners and more marketing advice in one place visit our online marketing blog.
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