Email Marketing Strategies-Uncover the Most Disguised Secret

email marketing strategies

Email marketing strategies? … MANY of us have heard or known that EMAIL MARKETING IS the #1 most effective way to…


Even better than the New Kids on the Block TikTok

and ALL the other Gazillion Social Media Networks  COMBINED… NOPE … I DIDN’T Stutter 😜


…but for others, the sentiments sound something like this;

EMAIL MARKETING? “WHY Bother…. we’ve all heard that email marketing is ineffective, OLD AND PLAYED-OUT and a COMPLETE WASTE of marketing Dollars! SOME  SAY😜 But…..


Keep Reading… Then You Make the Call!

Imperial data has proven that email marketing is the #1 most effective method to reach, retain, and engage customers.

  Addedly, did you know that for every $1 spent, $51.00 is EARNED? 


Now, Do I Have your Attention???


But Wait…There’s More…

Check out These Data-Driven Stats:


  • 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
  • Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
  • According to 80 percent of professionals, email marketing drives customer acquisition and retention. (eMarketer)
  • Email marketing is more likely to drive sales than social media marketing. (Optinmonster)


In this post…


We’ll BREAKDOWN the Ridiculously easy way YOU can grow your small business using clear-cut email marketing strategies.

Secondly, you’ll learn Proven Techniques That Get Your Subscribers to Click and respond to your emails.


Addedly, we’ll show you one simple Pro Hack that Gets a 42% higher Open Rate and other list-building strategies. 




But, Before you can Collect your First email subscriber you must master this ONE Skill. ..

How to write an “Attention-Grabbing Headline”.

Whether it’s to create a Pinterest pin, IG story, article, blog post, video, or TikTok, an Enticing headline is crucial.

Learning this  ONE Outrageously necessary skill to attract your visitors takes time, and it isn’t super complicated. Like anything else, if you keep at it you will succeed.

   Reading down this far tells me you’re serious about growing your email list. Given that, suppose there was a way to speed up the learning curve?…

there is


Look below to Grab your  “FREE” 9 tried and tested Headlines that you can use as templates. These are not on our website, this is our special gift to You! 💖 Just for dropping by, reading, and sharing this post on social media. Thank YOu !!!




Email Marketing Strategies is an Outrageously Simple Way to Grow your Small Business


But before we get carried away there are a few precautions. Such as How To Permanently Avoid Basic Email Marketing Blunders that most beginner marketers make and a few more! 



 How to Avoid a Beginner’s Mistake of Beauty VS Brains


When it comes to email marketing, many marketers first thought is to create the most beautiful newsletter possible.

Certainly, beauty does play a huge role but it’s not the most important element.

 Although a great design can attract your target market, a well-thought-out strategy is a lot more future-proof. Then place that strategy on autopilot…. now you’re cooking with Grease… NC baby… LOL!!!!😎

Before we Dive in headfirst…  just in case, you aren’t 1000%  sold on email marketing 

HERE’s  More PROoOF!!!


“According to Direct Marketing Association, 66% of consumers made purchases after receiving an email marketing message”.

“Recent research by Emarsys, 2018, 80% of business professionals believe email marketing increased customer retention”

Statista reports in 2019, there are 3.9 billion global email user




Email Marketing the Most Cost-Effective Way to Market to New and Existing Clients



It’s exciting sharing this post because it’s jammed packed with stats, facts, and examples that will help you increase conversions, sales, and customer retention. Implementing these email strategies will catapult your Sales,  into 2023. Ready.. let’s GO!



strategy for email marketng, photo showing a train that will take you were you want to be



 What is email marketing?


Email marketing is a non-threatening way to send commercially intent messages to subscribers. These messages are designed to generate sales, nurture engagement, and create leads. 


this is the money exchanging hands. representing the perfect email marketing strategy


Unlock How to Setup Your Email Subscription List Painlessly

Follow the steps below to set up, grow, and nurture your email subscribers list!

Firstly, set up your system. Secondly, grow your subscriber list. Thirdly, step up your automation process.

Setup Your system:

#1 Choose your preferred email marketing Provider, (ESP)
Your ESP will do most of the heavy lifting including helping you get set up. They also offer pre-formatted templates, opt-in forms, and landing page examples and templates.


#2 Create your lead magnet. You have to offer your visitors something of value in exchange for their email addresses. This value can be anything that your targeted market deems important. Examples, product discounts, behind-the-scenes footage, systems checklist, business report, video series, etc.


#3 Capture the desired info from your visitors.

Now that you’ve created your opt-in form using your chosen ESP.   Your newly created opt-in form should be installed on your landing page or other. Keep in mind this can also be added to your blog post,  social media networks, YouTube descriptions, and more.


Grow you List

  • The previously created link can be promoted everywhere.
    Including in your blog post.
  • All written content options.
  • Social media material
  • And inside your database, once you begin to build.



Nurturing your list is an ongoing process. Autoresponders is the easiest, most cost-effective way to drive sales, grow your customer base, and encourage engagement. Automation frees up your time allowing you to spend more time on other income-producing activities.  


What you’ll Need:

 Email Service Provider: (autoresponder) GetResponse has a free plan up to 1000 subscribers.  Active campaign  ESP- for a more robust platform, they also have a free trial.


 Graphic Design Tool: Canva is the go-to tool most marketers use including me. Free and paid version avail.


If you enjoy creating e-books, reports, and other graphics and prefer a more all-wide-ranging platform – try Scribble. I use this service as well…  It’s not free, but I found the time savings worth the money.


Don’t forget to test all headlines: you can use any free headline tester; here’s one.  Monsterinsight.


Online Marketing Email


 Do you remember when Fortune 500 companies first started building their database?  At every store visited, they were asking for your email address.


Initially, it started as a rare occasion back in the day.  We’d give our URL instead of our email. ( it was confusing and we didn’t understand the difference…OK, that was me…  🤣  


That wasn’t an accident. Retrieving customers’ email addresses was strategic planning. That’s when the BIG Dogs REALLY realized how valuable each captured email was to their bottom line.


At that time small businesses didn’t understand the benefits of capturing their client’s email addresses.


Needless to say, you’re HERE BECAUSE you know it WORKS!!!


It’s easy and tempting for brick and moral marketers to overlook this advertising methodology.  Especially if they’re unfamiliar with online marketing email strategies.  

 Unfortunately, if you’re a small business,  marketing online is No longer optional… it’s a MUST!!!! Covid -19 forced changed us all, get online or get left behind



Strategy for Email Marketing


Keep in mind a single-channel marketing strategy doesn’t deliver the long-term engagement and retention of a multi-channel strategy.

However, each channel offer takes you down a different pathway through your customer’s lifecycle and business journey.


So Yes, social media marketing is vital but more so is email marketing. Combining the two can create a marketing makeover. Beneficiary YOU!


 By now, we’ve made it clear that marketing using email is highly effective. What’s even better, this efficient messaging platform can easily convert prospects into customers and turn one-time customers into lifetime raving fans!



1. This system can easily be automatable.   

2. It eliminates disruption, your emails are sent with permission.

3. Your customers must opt-in, which turns a lead into a qualified lead.

 Here’s what you Need:


  1. Autoresponder service provider: GetResponse or Active Campaign
  2. A way to create graphics: Canva is Free and easy to use!
  3. Headline Tester: always test every headline… it’s “FREE”








Before you can Collect your First email marketing subscriber you must master this ONE Skill. How to write an “Attention-Grabbing Headline”.

Whether it’s to create a Pinterest pin, IG story, article, blog post, video, or TikTok, an Enticing headline is crucial.

Learning the proper skills to attract your visitors takes time, but it isn’t super complicated. Like anything else, if you keep trying you’ll succeed.

We’re giving away 9 “FREE” tried and tested Headlines Templates. These are not on our site anywhere, this is our special gift to you.  Just for dropping by, reading, and sharing this post. Thank YOu !!!



Guidelines for Effective Email Marketing


Another TERM for email marketing is permission marketing.

With that being said, although you were granted permission there are still guidelines to follow.

The rules are simple, do you remember the Golden rule?

“To Treat Others the way you’d like to be treated”. Keep that in mind, you’ll do just fine!



Below are a Few Simple Friendly Tips:



1. Be mindful of the times you set up your messages to go out. The last thing you want to do is upset your customers. 


2. Remember the 80/20 rule, which applies to everything. Eighty percent of your emails should be informative and helpful hints. Twenty percent should be advertorial or promotional.


3. Don’t be a nuisance. Try not to overdo sending email messages. What is overdoing no one knows. We suggest starting with less, taking your customer’s temperature, add or subtracting accordingly.


4. Don’t hold your audience captive…offer them a way to opt-out if they become disinterested. Quality over Quantity. It’s better to run with a few than to drag a hundred!



lady laying on the sofa reading a book.


5. Lastly, remember you are a guest in your customer’s home. Don’t invite yourself in and put your feet up on their sofa. 




Not only is email marketing not dead, but it’s tremendously effective, more now than ever.

Email marketing has the highest ROI of any other marketing strategy. The #1 reason why is because people prefer to do business with those they like, trust, and know. 


A few key pointers:

  • Always test your headlines
  • Keep your email subject line short and concise
  • Segmentation increases conversions and open rates dramatically
  • Choose the best ESP your money will buy
  • Email marketing ROI, for every $1 spent, $51 is MADE!

So do everything within your power to start collecting your raving fans’ email addresses. They’ll love hearing from you.

We hope you found this article helpful. Let us know if you have any questions. If we missed any key pointers, we’re all ears.


Related Articles:


How to Segment your Email List

Why is Email Marketing Still Killer

How to Build a Targeted Email List







Deborah Pretty

Hi! We know that starting your own business can be challenging. But it doesn't have to be. I started my first business at 19 and now 4 decades later have 5 businesses under my belt. So, if you always wanted to work for yourself, be your own boss or to start a small business working from home, we got YOU! At we provide articles and other up-to-date resources to help you start, grow, and market your new or existing business quicker and more efficiently. Be sure to read, execute, and share on social. Lastly, I would love your feedback. Please ask any comments and questions. Cheers P.Y.

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