Business Abbreviation and Acronym Cheat Sheet

business abbreviations

Business abbreviations, acronyms, and text lingo are used worldwide. Regardless of where you live in the world, chances are you would know CEO, CIO, OMG, LOL, and TTYL! by now. But there are hundreds of other acronyms used in business to make our lives easier.

Have you ever sat down with a strategic planner or social media marketer, who used business abbreviations and acronyms that left you clueless? Ie. TMI

As an illustration, your consultant will conduct a SOAR (strengths, opportunities, aspirations, and results) to determine the ROA (Return on asset). On the other hand, the SMM (social media marketer) wants to know your SWOT (Strength, Weakness, Opportunities, and Threats) to increase your CLV (Customer Lifetime Value).


Popular Business Abbreviations

Ever been in a business circle where everyone is laughing, sharing, and talking about projections, analytics, and technological advancements, except you. After all, business abbreviations and acronyms can sound like a foreign language, but one we must learn.

In fact, we’d all heard the old’ adage; stop trying to keep up with the Jones, however, it behooves us to keep up with business jargon.

What’s Amazing; after digesting this brief article, you will be ready for the next meeting. All things considered, in business time is money, and every advantage gives you a slight edge. Yesterday you texted just Google It… Tomorrow’s response; JGI!

Let’s get started!

Business and Operations

OMT: Office and Management Terminology

CEO: Chief Executive Officer.

CFO: Chief Financial Officer.

CIO: Chief Information Officer.

CMO: Chief Marketing Officer.

COO: Chief Operating Officer.

CSO: Chief Security Officer.

R&D: Research and Development.

QA: Quality Assurance

PR: Public relations.

HR: Human Resources

HQ: Headquarters

LWP: Leave Without Pay

MGR: Manager

QC: Quality Control.

SMB: Small to Medium Business.

S.M.A.R.T: Specific, Measurable, Achievable, Relevant, and Time-Bound

SWOT: Strengths, Weaknesses, Opportunities, and Threats.

MBWA: Management by Wandering Around


 Text Email Lingo

COB: Close of business

EOD: End of Day.

EOT: End of Thread.

ETA: Estimated Time of Arrival.

YTD: Year to Date.

BID: Break it down.

OTP: On the phone.

TYT: Take your time.

WOM: Word of mouth.

BTW: By the way

IAM: In a meeting.

LET: Leaving early today.

LMK: Let me know.

OOO: Out of office.

OT: Off-topic.

POC: Point of contact.

NRN: No reply necessary.

JGI: “Just Google it.” 



DMC: Deep and meaningful conversation.

IRL: In real life.

WEG: Wicked evil grin

DAE: Does anyone else.

SMH: Shaking my head.

ELI5: Explain Like I’m 5 (years old).

GTR: Getting ready.

FUTABA: Feet up, take a break.

FTFY: Fixed that for you.

TIFU: Today I fudged up.

EAK: Eating at keyboard.

HAND: Have a nice day.

KISS: Keep it simple, stupid.

DFTBA: Don’t forget to be awesome!

WIIFM: “What’s in it for me?”


Office Emails

EOW: End of Week.

EOD: End of Day.

EOT: End of Thread.

ETA: Estimated Time of Arrival.

YTD: Year to Date.

FTE: Full-Time Equivalent

FYI: For Your Information

PTO: Paid Time Off.

SME: Subject matter expert:

ASAP: As Soon as Possible.

COB: Close of Business.

WFH: Work from Home.


Marketing Abbreviations

AIDA: Attention, Interest, Desire, Action.

B2B: Business to Business.

SaaS: Software as a Service.

B2C: Business to Consumer.


SMM (social media marketing) Acronyms

BR: Bounce Rate.

CLV: Customer Lifetime Value.

CPA: Cost Per Acquisition/Action.

CPC: Cost Per Click

PPC: Pay per Click

CR: Conversion Rate.

CRM: Customer Relationship Management

CTA: Call to Action

POC: Point of Contact

IM: Instant Messaging

DM: Direct Message


SEO Acronyms

SEM: Search Engine Marketing.

SEO: Search Engine Optimization

SERP: Search Engine Results Page

UV: Unique Visitor

CTR: Click-Through Rate.

PV: Page View.

WOM Marketing: Word of Mouth Marketing


Text Lingo

IMO: In My Opinion.

LMK: Let Me Know.

NVM: Never Mind.

NSFW: Not Safe for Work.

NWR: Not Work-Related.

ROFL: Rolling on Floor Laughing.

RT: Retweet.

TL; DR: Too Long; Didn’t Read

TLTR: Too Long to Read.


Finance and Legal Abbreviations

IPO: Initial Public Offering

KPI: Key Performance Indicator

MTD: Month to Date

DBA: Doing Business As

FIFO: First In, First Out

LIFO: Last in, First Out

MoM: Month on Month

ROA: Return on Assets

ROE: Return on Equity

ROI: Return on Investment

VPN: Virtual Private Network.

SLA: Service Level Agreement

TOS: Terms of Service.



Business abbreviations, acronyms, and text lingo are used as a modern-day shorthand. This technique keeps office conversations short, succulent, and straight to the point.

AS small business owners it’s always good to know what’s going on within your company. Now you can catch the slang IE MBWA. If you began to see that jargon in emails. (Management by Wandering Around)!

If I missed any, let us know? Leave a comment below.

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Business Abbreviation and Acronym Cheat Sheet

Deborah Pretty

Hi! We know that starting your own business can be challenging. But it doesn't have to be. I started my first business at 19 and now 4 decades later have 5 businesses under my belt. So, if you always wanted to work for yourself, be your own boss or to start a small business working from home, we got YOU! At we provide articles and other up-to-date resources to help you start, grow, and market your new or existing business quicker and more efficiently. Be sure to read, execute, and share on social. Lastly, I would love your feedback. Please ask any comments and questions. Cheers P.Y.

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