The Best Time to Post on TikTok for Small Business

Wanting to know when is the “best time to post on TikTok” for small business success? Stay tuned! 

Although knowing the better times to post on TikTok is important, it’s not the be-all and end-all.

Tik-Tok success is like any marketing endeavor, there are many moving parts.

That’s why we not only give details regarding the best time to post on TikTok but we also outline other pertinent info that undoubtedly places you ahead of the pack;  No worries…

keep reading we got you covered!

If you’re not a TikToker, after reading this article chances are you will be. WHY??? Because TikTok has 1B monthly active users. It’s currently the #1 social media platform. 

It has even beat out YouTube in watch time. I can go on and on, but I won’t, here.

So, if you want to know when is the best time to post on TikTok, which TikTok hashtags to use, how often to post on TikTok for business, or even better, uncover the worst time to post, stick and stay.

Addedly, be sure to read through to the end where I share more head-turning facts, stats, and strategies!!!

How Does TikTok for Business Work

If you’re having a hard time convincing yourself to do or not to do TikTok… I wouldn’t recommend that. In life there are those things that we hate to do, maybe going to the dentist, colonoscopy, etc.  But we bite the bullet, because of what we have to lose. 

The advantages of TikTok for business are worth fighting for. People lie but numbers don’t. Hence, implementing a TikTok strategy for your small business is as important as oxygen is to breathing.

 Tik Tok has done all the heavy lifting for us. We only need to find our niche. According to research, TikTok users visit the app every SINGLE day. But not only do they visit daily they stay on the app for 45 minutes every day!!!!

Our jobs as content creators are to learn how to package our marketing to get our messaging, products, or services in front of our targeted tok-ing crowd.

There is no way that I’m saying that taming TikTok is easy. Especially, since like Google, they continuously change their algorithm. So, the type of content that knocked your stats out of the park yesterday may not do squat today. However, the good news is that success leaves clues, and the more you post the more you learn.

Keep reading because we got some tips to share with you. I guarantee after reading this post you’ll know exactly which times to post, why you should post, and learn that ONE TikTok DEADLY SIN…. SOMETHING YOU SHOULD NEVER, EVER DO!

Let’s dive in…

Benefits of TikTok for Business

As stated in the intro, TikTok followers, hence numbers are coming in strong from TikTok creators. Additionally, research has shown that video content outperforms written, and images by a staggering percentage.  So, video marketing is here to stay. The extreme benefit of Tiktok videos is that they are short, easy to use, and users love the app.

Listed are the Benefits of Using TikTok Business:

• One of the best benefits of marketing on TikTok is that it’s fun and non-stressful. Time-out with boring, stuffy, matter-of-fact messaging. TikTok incentivizes you for creative and innovative ways to reach your audience.

• Suitably, the company’s creative employee has a place.  Now they don’t have to fake it.  They can finally stand amongst the artistic TikTok community. Imaginative, fun, and inventive videos quickly attract followers, build brand cohesiveness, and ensure ongoing long-lasting relationships. Not only are you building followers you’re attracting raving Fans!!!

• Another upside about TikTok advertisement is that you don’t have to hire a professional videographer.   You can create your videos in-house or pay a content creator which is usually less than a pro videographer.  Most influencers started with their smartphone TikTok editing and effect features. This way you can easily control your message and protect your brand.

• Here’s one epic reason and benefit for using TikTok Marketing for your business. TikTok used to be thought of as a play app for teens performing duets, challenges, dances, and trending sounds. By studying TikTok’s predecessor many of them started in a similar fashion.

We all know how Facebook got started, as well as Instagram and others. The handwriting is on the wall. The persons that buy stock early… will benefit the most. The key is to strive to become a TikTok influencer and grow your Tik Tok audience before it gets saturated.  Remember the adage, the early birds get the worm!

TikTok users spend more than 850 minutes per/month on the app.

There are 1B active monthly users

Over 150 Countries are on Tiktok

Tiktok engagement rate is better than all other SMM networks combined

Tiktok apps were downloaded more than 315M times

Best Bio For TikTok

 Keeping with the Tiktok theme it’s all about creativity. The audience and users expect unique, catchy, innovative bios. They expect edutainment from click to follow. That being said, your Tiktok bio should encapsulate that sentiment as well. Mr. Tiktok gives us up to 80 characters to share our vision.

Here are a few Guidelines to Create your Best TikTok Bio

       1. Keep in mind writing a bio gives visitors a glimpse into who you are. Couple with, it drops clues on your content delivery and style!

    2.  First impressions are everything. It’s sad but true users do judge the book by its bio. Write what you want them to know about your products and/or services.

   3.  Add an TikTok demographic-friendly emoji to your bio.  This offers a splash of color or just breaks up the boring text. Moreover, it’s a way to add more words without using up your limited character count. A picture is worth a thousand words!

  4.  Use TikTok captions to add a call to action {CTA}. Clearly tell your visitors what you want them to do. Remember confused people do nothing.

 

5.  Catchy, inspirational, motivational, and educational is a good starting place. Since we are business owners, we should know our target market demographics. Marry your bio and username to match with your target audience.

Here are a few examples  of  TikTok Bios

[feel free to share this article]

•   Doing our best to make you look your best
•   Driving growth beyond borders
•   Tag us @(brandname) to get featured
•   Putting customers first since (2009)
•   Testing, testing, this thing on?
•   Not your mama’s TikTok
•   The older you get, the better you get. Just saying 😊
•   Helping people level up in 2020. Let’s be besties!
•   “Forget the FYP, this is the FMP {For me Page}.” 
•   Use the Right Hashtags for TikTok SEO

Finding the Best Hashtags for Small Business On TikTok

Using the best hashtags for Tiktok SEO is critical if you’re wondering how to grow your business on TikTok.  But, now only within the Tik Tok community but also on Facebook and Instagram. Truthfully, the TikTok algorithm /SEO tactics are very similar to Google’s SEO-on-page factors. One mistake that many TikTok beginners make, including myself, is that we swing for the fences out of the gate.

As an illustration, as a newbie on tik tok, it’s better to target long-tail keywords (#hashtags).

Think about your hashtags like keywords. Similar to online search, the early adopters are the ones who can use and rank with #tags that get billions of views.

Within Google’s online search, we can’t compete against Neil Patel, Entrepreneur.com, or smallbusinesstrends.com. They’ve had over 15 years of consistent backlinking, experience, and income.

They hire teams of people to keep them ahead of the game. Likewise, with Tiktok, we can’t compete with Chalidemelio, Addison Rae, and Bella Poarch if they’re in our target audience.  

At the time of this post, I’ve recently started on TikTok, which is basically when Google started indexing TikTok videos and profiles. Below is a video from when I first discovered that my TikTok account was indexed. Yaaaaay!!!  🙂

So, to get down to the nitty-gritty, here are 5 key pointers that will help you to sidestep the mistakes and start with a solid TikTok marketing promotional campaign. 

1. Choose long-tail keywords or hashtags… under 100K views.
2. Use a combo of long-tail and high-volume keywords on your posts.
3. Update previous posts with newfound keyword selections.
4. Try to target your demographic when using hashtags.
5. Pick hashtags that align with those who’ll follow you and watch your videos.

Best Time to Post on TikTok

Here’s the million-dollar question. But before answering it, keep in mind your success doesn’t start or end with knowing the best time. That’s just one piece of the puzzle. TikTok marketing is like baking a cake, if you leave out 1 ingredient you could have a sweet mess.

That being said, there are some guidelines as to the recommended time to post. But the secret is in your specific analytics. However, if you’re familiar with Tiktok then you won’t have much analytics therefore this suggested blueprint will help you start out.

Listen to these TikTok video ideas for Business from one of TikTok’s most Popular Influencers

• There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide.

• TikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world.

• Recent research shows 85% of people prefer to see videos from brands

How to Find your TikTok Analytics

#1 Go to TikTok app from the home page click on the + sign

#2. On the upper right side click on the 3 horizontal lines

#3. From settings and privacy, scroll down, click on Business suite

#4. Next click on Analytics

#5. Finally, click on content, followers, etc to view stats

How Often Should I post on TikTok 2022?

This is a frequently asked question. Unfortunately, there isn’t a definitive answer. As you can imagine with all new social media networks, it’s like a revolving door and change is Inevitable. But to best answer this question many of TikTok’s top influencers state posting 1-4 times per day. And a smaller number suggests 8 times a day if you want to jump-start the tik-toking machine…  WOW!!!

What is the Worst Day to post on Tik Tok?

This was a trick question because I researched and researched and couldn’t find a conclusive answer. I thought about Sundays based on what I’m seeing from my followers. But just as I was going to stop posting on Sundays, as I’m sitting here writing this article my phone is dinging with followers and or likes. So, just don’t stop posting, there isn’t a worse day. Although the best time to post on TikTok on  Sundays is unknown, sticking to after church service is recommended. Unless you are marketing to heathens… (Aunt Esther) …LOL!!!

 P.S. The one Deadly Sin is deleting videos. TikTok doesn’t want us to EVER, NEVER delete a video. I’m sure they have their reasons, but of course, we won’t ever really know WHY!!! PYtalkbiz.com|Greenville, NC

 Conclusion:

So, how do you know the best times to post on TikTok? The best answer is found in your analytics. There you’ll find the most strategic and accurate info. Tiktok is consistently compared to Facebook 2009. If you ever wanted to be at the right place at the right time this is IT!!!  

Using TikTok for Small businesses isn’t as hard as it seems:

Listed below are a few ways to start promoting your business on TikTok…

• Impart helpful, useful info that your target market finds beneficial.
• Try finding a way to edutain by creating a balance between storytelling and selling.
• Stay congruent with your message, don’t lose your integrity, by following the wrong TikTok crowd.

Recap

•         Post consistently
•         Keep with your company’s vision and mission.
•         Incorporate long-tail hashtags – keywords.
•         Keep videos short, sweet, and light.
•         Periodically, check others to keep up with trends.
•         Inspect your analytics via the Tik Tok app to use the data to pivot and make necessary changes.

Today you’ve learned TikTok Marketing Best Practices and Examples. Addedly, knowing the best time to post is only a small part of building a huge audience or followers. 

Fortunately, the above fundamentals will place you on a road less known. While many business owners are burying their heads in the sand, you decided to go for it.

Now it’s time to hear from you. 

Let me know if you found this information useful?

Is TikTok right for your business? Will you start making TikTok videos for your small business today? Or do you not have enough info to get started?

For more info check out our Tiktok page.  

Let me know in the comments now!

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