Devour these 15 TikTok ideas and content tips that can surely drive sales and visibility to your small business. Are you wondering how to use TikTok for business growth and expansion? Or are you contemplating TikTok advertisment?
Either way, if you’re hoping to find TikTok marketing strategies you’re at the right place. Unless you’re in the 1% of small business owners who hadn’t heard or seen the TikTok business icon online everywhere, on T.V, or on Billboards, then I understand.
TikTok for Business
If this is the case, you’ve been under a pillow for the last 2 years. Admittedly, I thought TikTok marketing would be a fad, including all the other TikTok influencer’s noise, creators, and trending songs and challenges. Surely it would fritz out after a while.
But noooooo TikTok is here and it’s here to stay until the next big thing comes along. Just know, success leaves clues and based on past performance from the other social media platforms we can expect to be tik toking for a good while longer. But until then Tik Tok is the quickest, most direct route to fast grow your brand, boost sales, and drive traffic.
For those who’d, heard about “TikTok” but aren’t sure if or how to use TikTok to market your business, keep reading? Addedly, you may even be thinking that Tik Tok-ing could turn off your clients. Or that it may be the wrong look for your business type. Let me be the first to inform you that those intuitions are far from the truth.
If you doubt me take a quick stroll around to view videos and the TikTok ads from Fortune 500 companies, celebrities, and even “The Washington Post ”. This is called a clue. If the big boys are making Tik Tok marketing videos and spending money on TikTok advertisements, it’s time to bust a move…. cause you know for them it isn’t about fun and games ONLY~… it’s all about the Benjamins baby… (moolah)!
Certainly, you’ll want to read through to the end because it only takes one idea to go from zero to hero… or to become the next Famous Tik Toker or go viral!!! (Equivalent to winning the lotto!) And here we share 15 easy to duplicate TikTok content ideas.
- Rapper Lil Nas X credits the success of his song “Old Town Road” to TikTok. The song was propelled to #1 on the Billboard Top 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed News)
Need more proof? Check out these stats:
- TikTok has 1B monthly active users.
- Currently the #1 social media platform.
- It has even beat out YouTube in watch time.
- Tiktok is consistently compared to Facebook 2009.
- TikTok users visit the app every SINGLE day.
- 51% of global TikTok users are male and 49% are female. (Hootsuite)
- TikTok is now available in more than 200 countries. (Oberlo)
- As of December 2020, TikTok has 69.5 million monthly active users in the United States. (Statista)
- According to a leaked TikTok deck, the average user opens the app 19 times per day. (Music Business Worldwide)
So, are you ready to learn how to advertise your business on TikTok? Here we’ll provide sensible ideas and insight to help you to create business-boosting TikTok content ideas for your very first or 50ish TikTok video.
#1 Give a Quick Tip, Tutorial, or How-to
Tik-Tokers enjoy tutorials and how-tos. Some of the Tokers have developed a knack for educating their audience. Edutain is sort of a new term, which means to educate and entertain. We sometimes think our process is easy and shared knowledge, but others may find it interesting.
So here you can create a video showing your followers how you do what you do. The key is the delivery, it should be fun, entertaining, or educational. Be sure to add music and special effects. The more authentic the better.
#2. Song Imitations Lip-Syncing Trending Songs
This is an easy one. Even if you have two-left feet your mouth probably works. LOL!!! Addedly, even if you can’t sing, chances are you can fake it! Yes, you can find something funny, usually a trending song or challenge, and follow suit.
Again, as always, catching a trend is key, and adding a twist to the end. Remember a large majority of the TikTok demographics are younger so keep it light. Although some of your OG’s are beginning to tik tok … (like me) we still want to be edutained!
#3. Start or Follow a TikTok Hashtag Challenge
If you’re wanting to boost brand awareness, starting TikTok hashtags challenges can drive instant traffic and or sales. It’s a great way to attract your target market and boost engagement. Even though it’s a challenge, it doesn’t mean boring and stuffy, keep it fun, and fluffy.
For example, Guess’s #inmydenim hashtag challenged people to film a “transformation” video that starts out with them wearing plain, boring, or ugly clothes, and then showing off how great they look in denim:
That simple challenge ended up massively successful and became the first brand to go viral on “TikTok.
Don’t feel creative enough to start your own hashtag challenge? TikTok is all about following the lead of others. Here you can jump on the bandwagon of a trending hashtag challenge. Whichever one tickles your fancy. Users love to see brands participating in hashtag challenges.
#4. Food/Cooking Videos
You may not be a chef, but you don’t have to be. There are Millions of people just like you and me that are looking for different food choices. You just being you is enough. So, the next time you plan to cook that special meal that your family loves, film it. And while you are cooking you can talk about your business. Or you can talk about how you manage family and business.
The idea is to be creative. Others like you will resonate with your message and follow you or your brand. This does a few things. It shows that you are a real person like them, with family, and day-to-day life issues. This makes you more relatable.
#5. Create a Duet
The Tik Tok duet feature is an easy way to create content that guarantees you will get some views. The duet appearance is an effect whereas you are splitting a screen with a creator’s video. This video could be anything you like, a quote, inspiration, dance, speech, or something you think your followers would find interesting. Keep in mind not all creators allow duets.
It’s easy to determine if you follow the instructions below and if you don’t see the duet feature, then it was disabled by the creator.
- You find a video you like
- Click on the 3 horizontal dots
- Tap on duet
- Next click on the big red button a “Record”
- Place video image here
#6. Do a funny skit
We all know someone that’s funny as heck. Here’s where you can employ that funny family member or employee. Even better if you have that hidden talent, you can stir your creative juices and create a witty skit if you have the time and creativity. This can be anything. Life is just one big ball of stories, look for humor in everyday activities!
#7. A Day of the Life of a Mom, Dad, Student
Guess what, another mom, dad, or student wants to see? That is other people with the same title as them. There’s one of my favorite sexy divas Grandma, she is hilarious. Within her platform she dances, stage skits, sings, cooks, and drinks, she’s very entertaining. You never know what you’re going to get. She is none other than TikTok momma7 and she has over 2.7M followers
#8. Share Inspiration
The last two years have been a doozy. More people are depressed and stressed mostly because of covid-19. Personal development and inspiration are finding their way back into the limelight. You can always post motivational or inspirational quotes on TikTok. Find inspiration, add a twist, then turn them into exciting TikTok videos.
#9. Special Skills
Do you have skills? I mean are you super proficient in certain areas of business? Ie. Computer shortcuts, iPhone hacks, or others?
We all know those kinds of people that have that it, that something special.
Yep, that goes over well on TikTok. As you can see, TikTok ideas are just common everyday skills, tasks, and humor. Remember to add a few of Tik Toks features, effects, and gifs and it’s on.
#10. Productivity Tips
Are you good at certain skills or procedures? Do you have skills that come naturally or easily to you while others struggle to keep up? Are you the kind of person that can be given a project and finish 3 days earlier than everyone else? Because you know all of Microsoft word shortcuts, Chrome extensions, and keyboard shortcuts. This type of information WOW TikTok audience and will turn them into followers.
People are thirsty and love to learn, especially, when it’s something that will save them time… they’re all ears.
#11. Show your Merchandise Making Process
These types of videos are always interesting. Even if you aren’t into what they are selling, it normally grabs attention. Since Tik Tok videos are designed and preferred to be short, suggested to not make a 5 – minute video. Instead, a 15-second time-lapse video of your product or service, adds a feature, effects, and music to give it a fun vibe, and it’s on and popping!
#12. Position your Business as a TikTok Influencer
Yes, I know what you’re thinking. You will need a massive TikTok following before you can be an influencer. Surprisingly, what I find strange is that they are some creators that only job is to teach other tokers how to play the Tik Tok game. By way of what’s called trend alerts. They make tik tok videos alerting creators about new trends and trending songs. One of my favs is E-wavy.
Significantly, she also educates on how to use new features and effects. If you’re the kind of person that catches on fast this may be your niche…. with Tik Tok all things are possible!
#13. Advertise your Business on TikTok
Yaaaayyyy, this is what you want to hear, yes you can promote your business on Tik Tok for Free. TikTok is notorious for helping creators grow their audience hence followers. Bottom-line is creativity and innovation. There are all types of businesses that advertise on Tik Tok. From Phil the plumber to Darryl the doctor and all in between.
#14. Stitch a Video
This feature is a favorite of many TikTok-ers. Stitch is a feature that allows you to combine two videos, similar to a duet. But with a slight difference. When you stitch a video, you can use the first 5 seconds of your chosen video. After which you can add your spill to the remaining time.
A creator will say something like. What’s your best marketing strategy, I’ll go first… and they tell their story? When you stitch your video, you will record their first 5-second question, then you will give your answer at the end.
#15. Dance Challenge
I know what you are thinking but PY I can’t dance… Good, the worse you dance the more views. Because there are millions of people that can’t dance. But think now you are dancing for dollars without a pole. kidding….
If you view dance challenges the new style of dancing is hands movement… we can do that! You can even produce a silly dance, the sillier the better, authenticity is the word of the day. Do you Boo!
Hopefully, these 15 different kinds of TikTok videos have piqued your interest. But know they are given to inspire you. We are only limited by our imagination. The great thing about TikTok is that creativity, authenticity, and innovation are welcome and are what will set you apart.
In fact, we recommend you experiment with different types of videos to find your own unique style. The beauty of creating on TikTok is that you never know what’s going to go viral and what will flatline.
Nevertheless, the more you post the better you get. Marketing businesses on TikTok is a no-brainer… It’s Free, Easy, and Fun. And the world loves Them!
Will you start marketing TikTok videos to help grow your business? Or do you not have enough info to get started? If you still have questions check out this article on when the best time is to post on TikTok, it answers that inquiry and more.
Tiktok is consistently compared to Facebook 2009. If you ever wanted to be at the right place at the right time this is IT!!!
Tik Tok has done all the heavy lifting for us. We only need to find our niche. According to research, not only do TikTok-ers visit daily they stay on the app for 45 minutes every day!!!!
- Stick with your company’s USP.
- Incorporate silliness, fun, and uniqueness.
- Keep videos short, sweet, and light.
- Periodically, check others to keep up with trends.
- Inspect your analytics pivot and make necessary changes.
Now it’s time to hear from you. Let me know if you found this information useful. Let me know in the comments now!
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