Wondering why Facebook marketing strategies are critical to your marketing mix? Simply because being on Facebook places your brand in front of millions of raving fans...For FREE!!!
Actually, Facebook has over two billion monthly users. Now I could drop the mic there but I won’t~❗
According to Facebook, there are over 80 million business pages on Facebook. 41% of all small businesses across the globe have a presence on Facebook’s platform Click To Tweet
Seven in ten U.S. adults (69%) use Facebook, according to a survey conducted in early 2019. Among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day. No other major social media platform comes close to matching these stats of usage according to pew research.
Let’s Dive In….
Introduction to Facebook Marketing
After digesting those stats, there shouldn’t be a question of whether to market on Facebook or not? Rather yet, the question should address how to capitalize on the largest social media marketing platforms today.
In other words, by adding simple marketing techniques you can create business awareness, grow sales, or attract followers. These simple strategies are straight-to-the-point, easy to implement, and immensely effective.
Is Facebook Marketing Dead
Don’t be put off or fooled by all the talk of aging Facebook. Rumors such as I.e., Is Facebook marketing dead? Keep in mind Facebook may be getting older, but the grass is still, without a doubt, Money Green! …~Marketing your small business on Facebook remains a gold mine.
Did you know, that Facebook gets over a billion visitors monthly? Not only do they visit Facebook, but they’re also searching with money in hand. Think of it this way. If you capture .00000000001 percent of Facebook traffic in any given market, you could become a gazillionaire… do the math.😎
Nevertheless, after reading this help page you will better understand the marketing secrets of “Facebook”. Just think if you’d implemented at least one new Facebook marketing tip from every correspondence you read, how many fans and followers would you have today!!!
But as you are aware reading alone won’t accomplish goals. Faith without work is dead. My motto: 😂 You must move your feet, in this scenario, your hands, and get to moving (in the Martin Lawrence voice)!
How to Use Facebook in Marketing
OK… we are going to discuss 13 of the most FAQs; such as,
- Manage your Facebook page
- Schedule posts
- Remove reviews
- and more
But before getting started, if you haven’t made your Facebook business page yet, go here for “How to Set up a Facebook Business Page” in 15-30 minutes.
Now that you’re ready, let’s get started. I believe the best way to start any endeavor is to know your why.
- are you expecting to gain?
- is your page purpose?
- What outcome are you hoping to achieve?
Is it to generate leads, create brand awareness, or increase sales? Start with the end in mind.
Now that you know the importance of creating your Facebook business page. Below we’d prepare 13 FAQs.
1. What are the Hard-Core Steps to an EffectiveFacebook Marketing Strategy?
• The first step to getting started marketing on Facebook is like anything else. You must establish a game plan. A goal without a plan is just a wish. Write out your marketing game plan, remember to plan with the end in mind.
• Know your audience. Fortunately Facebook marketing tool makes it easier. The aid helps you target and promote your messages to your custom audience.
• Social media Facebook marketing is all about building relationships. If you are pursuing your passion and love what you do, this should be easy to do. You should be thrilled to communicate with your target market. Especially since you both speak the same language.
• On social, posting engaging content is key. According to recent research, Facebook users prefer videos over the content. Even more, they welcomed Facebook native videos with open arms.
• When posting, ensure its quality content. Weak content is targeted by Facebook and its chances of making it to the news feed are very slim.
• Inspect what you expect. Use your page insight frequently. If you don’t have time or patience, hire a Facebook marketing consultant to manage your page.
2. How to Improve Upon an Existing Facebook Marketing Strategy?
Chances are you have at least one existing page that isn’t producing the results you anticipated. The first thing to do is to examine what currently isn’t working.
- Check the analytics.
- View your photos and image gallery.
- Do you have original images or all of me too?
- Take note of your bounce rate.
- Review how long people are viewing your content.
- Which content type do your users prefer?
- Are you responding to comments?
3. Can You Name One Most Effective Facebook Strategy for Marketing?
Yes, the top Facebook strategy is the strategy of getting started. Nothing moves until you do. Although you may feel like you don’t know what to do, do something. Doing nothing you learn nothing. Even if it’s the wrong way at least you’ve learned you are going in the wrong direction. The most important strategy is to get started. You may be surprised to know how close you are to your goal once you get on the road.
4. How Important is Video Content and is it the Most Engaging Facebook Format?
According to Locowise, Facebook videos are shared the most. Moreover, they are likely to reach and engage your custom audience versus written content. All in all, Facebook visitors watch videos to be entertained and inspired. Smart marketers are using creative videos to edutain and soft sell to their fanbase.
To demonstrate, take note of TV commercials. Major brands are dancing, singing, and joking their way into our pockets. As small business owners, we must figure out simple ways to do the same.
5. Is There an Optimum Length of Time for a Facebook Video?
Based on a recent survey of 100m Facebook videos published last year, shorter videos generate more interactions on average. The sweet spot for video length is 60 to 90 seconds. Actually, that is the recommended length of time for Facebook’s cover videos as well!
6. What is the preferred length for a Facebook live video?
This is a thought-provoking question because one may think the answer would be the same. Facebook absolutely loves, loves, loves live streaming. And has reported that 20% of all their videos are live. Now since Facebook is competing with YouTube, they want your undivided attention and prefer live videos that are longer.
The daily watch time for live videos had quadrupled in the last year according to Facebook. Facebook gives live video priority. They have found that the longer the live video runs up until 15-16 minutes the more interaction it gets. So, to answer your question the best strategy is 15-16 minutes before people get tired, stop commenting, or stop engaging.
7. How Much Introduction Text Should You Use for a Facebook Video Strategy?
This may seem like an unimportant detail, but everything counts. Keep in mind that there are over eighty million Facebook business pages competing for space and attention; every advantage count.
Facebook analyzed the top 10,000 most engaging Facebook videos. In fact, the result found that the top video intros were short, very short. To put it plainly, the average introduction was 84 characters and the median was 61 characters.
Key point: in today’s climate social media audiences has the attention span of a gnat. However, the point is, to get to the point and strategize your video to do the talking! Pun intended…
8. What are Native Videos?
For most of us when we think of videos we think of YouTube. As you can guess, that doesn’t make Facebook very happy. Facebook has a new focus. In the new Facebook marketing plan; Facebook wants all videos uploaded directly to them.
They’re not interested in your YouTube links or any other social media channel links. For one thing, ads are the way Facebook earns its income. That being said, it’s becoming more difficult to convince advertisers to pay Facebook big bucks for ads when they’re losing the video war with YouTube.
So, what is a native video? A native video is a video that is uploaded directly to Facebook, not from a link from another SMM video platform such as YouTube. And for doing so Facebook rewards you.
Here’s a quick video that shows you how to upload a native video
Now that you understand how critically important videos are to include in your Facebook marketing mix. If you need help creating your first video, as the saying goes, the quickest way to success is to follow success.
Here’s the top viewed video topic: The #1 most viewed video topic is something that we all enjoy indulging in. The top video topic is food. Viewers love watching food videos.
With that in mind, have you noticed how many commercials incorporate food, in their sales pitch? Although their product has nothing to do with food? Food is the #1 topic, the next two are fashion and beauty and animals (Pets) according to Buzzsumo.
Quick Tips to Creating a Native video.
• Keep the introduction short
• Make it engaging
• Incorporate relevant images
• Know your audience
• Make it Entertaining, instructional, or informative
10. What is the Best Time to Post on Facebook
This is one of those questions that’s difficult to answer. After researching for hours, the time slots results are all over the place. There are some factual data, but they’re based on specific industries, demographics, or subject matter.
A study by Fast Company says that the best time to upload your marketing videos on Facebook is between 1 and 4 PM. That same research found that Wednesday is the best day to post. According to the Huffington Post, though, the best days are Thursday and Friday, usually in the mid-afternoon.
Checking your Facebook page insight will give you accurate data. You can view the graphs to see what times your fans are online viewing your pages. Even further, which content is the most popular.
This data is just a look behind the curtains. You can also ascertain immediate analysis from your page analytics. To be successful, analyze, analyze, analyze. It’s no way around it. That’s the only way to know and is one of Facebook’s top marketing tips.
Here’s another school of thought you may want to consider. Keep in mind, if everyone is posting at the most optimal times, (according to the powers to be) then those popular times would be challenging to compete for the news feed.
Indeed, so much competition for those few time slots, which will definitively decrease your chances of being seen. Finally, that leads me back to Facebook’s page insight analytic. This is where you’ll find the most accurate data.
11. How Often to Post on Social Media (Facebook) for Business?
Again, everyone has their opinion, however, here are a few ideas that have the highest amount of similarity. According to recent research 3-5 times, a week is recommended.
Up to 10 times in some cases but that can seem a little spammy in others. Again, it depends on your target market. Remember quality is more important than quantity. You will rather have three quality posts as opposed to five mediocre posts.
Most studies agree that once per day is optimal with a maximum of two posts per day. HubSpot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook pages three times per week.
12. How to Setup a Facebook Watch Party?
A Facebook Watch Party is a new feature for groups. This function allows admins to hold a live screening of pre-recorded videos. Favorably, these are publicly available on Facebook. Group members can all watch and comment on the videos at the same time to create a shared viewing experience.
Even better, live streaming is easy, here are the instructions. At the top of your News Feed or Timeline, click “Create Post”. Then click Watch Party. Search for a video or click a category (example: For You, Watched, Live) to view additional videos. Click Add to Queue. Next to any videos you’d like to add to your watch party, then click Done.
13. Can I Remove Reviews From my Facebook Page?
Although Facebook makes it easy to remove your reviews tab. You may want to weigh your options. With millions of Facebook business pages, it’s getting harder and harder to stand out from the crowd.
This makes social proof vital! Amazon proves that. Good reviews are your friends. Visitors that don’t know you will trust the recommendation of others.
However, if you want to remove the reviews tab from your Facebook page you can. Note: Things you hide from your timeline still appear in News Feed, search, and other places on Facebook.
Below are instructions to guide you to the reviews tab. There you will have a few options. Choose what works best for you.
From your Facebook business page
• Click on the down arrow
• Tick on the setting, on the left-hand side
• Next on Templates and Tabs
• Scroll down under the Tab section
• Locate the Review Tab
In addition to the reviews tab, Facebook has reinstated its recommendation rating. This is good because your visitors, fans, or customers can recommend your services or not. Additionally, if someone gives you an unfair recommendation you can easily report it.
14. How to Schedule a Facebook Post?
As small business owners, we wear many hats. And just the thought of having to manage our Facebook marketing page isn’t a welcoming thought. Of course, we all want the results but not the work.
The good news is that we can have our cake and ice cream too. There are ways to create and manage your Facebook page with ease. On the flip side, if you are overworked or overwhelmed you can hire a Facebook marketing consultant. Keep in mind your business page manager will have access to your admin page. But don’t fear because you can control and limit your Facebook admin exposure.
This can be done through your Facebook business account. You can assign team roles. As a result, even if you choose to hire an account manager it’s easy to maintain control over their activity via the page management history tab. Or if you have time you can pre-schedule your Facebook post yourself.
Below is a step-by-step guide to pre-schedule your post.
#1. Create your post
#2. Start your post, content, images, or video. Within the box, click the publishing tool.
3. Next at the left click on schedule posts.
4. Follow the prompts.
15. How to Boost a Post on Facebook?
Many marketers are debating whether Facebook’s boost a post is worth your money or not. The other question we hear often is, which is better, boosting a post or buying Facebook ads. There’s no one size fits all answer. There are many variables. Two major factors: (1) your advertising budget and (2) your expertise or know-how.
All in all, boosting a post is simple, quick, and cheap. You can spend as little as $1.00 per day to promote a post. Since we learn best by doing, that $1.00 per day opportunity could be money well spent.
Just think what would happen if you invested $1.00 a day. Let’s say that dollar investment attracted three highly targeted visitors? Those visitors turned into raving fans?
Finally, they became repeat big money-spending customers? If that doesn’t work, then you lost a dollar~…
Here’s how to Boost Post
Step #1. Create a post
Step #2. Click on Boost a post
Step #3. Fill in the requested information
That’s it! Remember you can spend as little as $1.00 a day.
Today is your lucky day because you landed on this page and you’re still here. We hope you will immediately incorporate one of those Top Facebook marketing strategies today.
Find one that resonates the most with you and implement it while the iron is hot.
Now that you’re all set up. Finishing this post means you’ve passed Facebook marketing 101. Finally, it’s time to put your small business Facebook marketing ideas to work.
Facebook Marketing Recap:
- Post at the best times for your target audience.
- Upload relevant content to your target market.
- When possible, use original photos and images.
- Optimize your content for mobile consumption.
- Keep your message short, concise, catchy, and engaging.
- Share videos over written content and live streaming are preferred.
- Vary your content mix to keep your page interesting and fresh.
- Engage with your followers, people don’t like talking to themselves.
- Stay consistent with your posting… not too much but more than not enough.
- Fully optimize your Facebook business page set-up, the more they know the more you grow.
- Setup your auto-messenger to welcome visitors and let them know that you know they stopped by.
- Analyze your page insight to uncover your audience’s behavior, desires, and spending habits.
If you are strapped for time you can always pre-schedule your post from Facebook admin or through a third-party service. Those services are normally inexpensive, just a few dollars per month.
Remember Facebook isn’t dying nor is it just fun and games. It’s a platform used for visitors to consume content, be edutained, shop, stay abreast of local events, and more without leaving their homes.
Acting on a few of the above easy steps will place your business ahead of your competition. Start Facebook marketing your small business!
For more tips on how to promote your Facebook page, check out our other resource here facebook business page helpful articles below.
Now it’s time to hear from you…
Are you promoting your business on Facebook?
Which one of the Facebook tips will you start?
Leave your comment Below Now
15 Facebook Marketing Strategies Free of Charge
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