Wondering why Facebook marketing strategies are critical to your marketing mix? Simply put, a strategic Facebook marketing strategy can place your brand in front of millions of raving fans. Facebook has over two billion monthly users. I could stop there but I won’t~ According to Facebook, there are over 80 million business pages on Facebook; 41% of all small businesses across the globe have a presence on Facebook’s platform.
Around seven-in-ten U.S. adults (69%) use Facebook, according to a survey conducted in early 2019. Among U.S. adults who use Facebook, around three-quarters (74%) visit the site at least once a day, no other major social media platform comes close to matching these stats of usage according to pew research.
The question shouldn’t be whether you need a strategic Facebook Marketing strategy, rather yet, how to capitalize on one of the largest social media marketing platforms today.
This post is written to show you how easy it is to grow your business by adding simple Facebook marketing strategies to your marketing arsenal. By doing so, you can create business awareness, grow sales, or attract followers. These simple Facebook marketing strategies are straight-to-the-point, easy to implement, and immensely effective.
Facebook Marketing Strategy Ideas for Small Business Owners
Don’t be put off or fooled by all the talk about aging Facebook. Rumors such as I.e., Is Facebook marketing dead? Facebook may be getting older, but the grass is still, without doubt, Money Green! …~Marketing your small business on Facebook remains a gold-mine.
As a reminder, there are billions of people who visit Facebook monthly. Not only do they visit Facebook, but they’re also searching with money in hand and/or an open mind. Think of it this way if you can capture .00000000001 percent of Facebook traffic in any given market, you could become a gazillionaire… do the math 🙂
Once you read this page and follow through it will prove to be well worth your time. Just think if you’d implemented as least one new strategy from every correspondence you read where would your business be today? But as you know reading alone won’t accomplish goals. Faith without work is dead. My motto: You must move your feet, in this scenario, your hands and get to moving (in the Martin Lawrence voice)!
How to Use Facebook Marketing to Grow your Business
OK… we are going to discuss 13 of the most FAQ’s; such as, how to manage your Facebook page, how to schedule posts, and how to remove reviews and more. But before getting started, if you haven’t made your Facebook business page yet, go here for “How to Set up a Facebook Business Page” (setting up your page-link goes here????) in 15-30 minutes.
Now that you’re ready, let’s get started. I believe the best way to start any endeavor is to know your why. What are you expecting to gain? What is your page purpose? What are you hoping to achieve? Is it to generate leads, create brand awareness, or increase sales? Start with the end in mind.
Now that you know the importance of creating your Facebook business page and your marketing goal, the time has come to ingest these 13 FAQs that are highly underutilized strategies. Also included are step-by-step videos and diagrams to help you through the process.
Over to You!
1. What are the Hard-Core Steps to an Effective Facebook Marketing Strategy?
• The first step to start anything is to establish a game plan. A goal without a plan is just a wish. Write out your game plan, remember to plan with the end in mind.
• Know your audience. Facebook has a tool that you can use to target and promote your messages to your custom audience.
• Build a relationship with your audience. If you are pursuing your passion and love what you do, you’ll be thrilled to communicate with your target market, especially since you both speak the same language.
• Post engaging content. According to recent research, Facebook users prefer videos over content, and native videos are welcomed with open arms by Facebook.
• When posting, ensure its quality content. Weak content is targeted by Facebook and its chances of making it to the news feed is very slim.
• Inspect what you expect. Use your page insight frequently. If you don’t have time or patience, hire a Facebook business page manager to manage your page.
2. How to Improve Upon an Existing Strategy?
Chances are you have at least one existing page that isn’t producing the results you anticipated.
The first thing to do is to examine what currently isn’t working. Check your analytic. View your photos and image gallery; do you have original images or all me too’s?. Check your bounce rate. Review how long people are viewing your content. Which content type do they prefer? Which ones are a complete turn off? Are you responding to comments and engaging with your visitors, fans, or followers? Basically, it starts with a gut check, page insights, and analytic for a factual analysis.
3. Can You Name One Most Effective Facebook Marketing Strategy?
Yes, the most effective Facebook marketing strategy is the strategy of getting started. Nothing moves until you do. Even if you feel you don’t know what to do, do something. Doing nothing you learn nothing. Move your feet, even if it’s the wrong way at least you’ve learned you are going in the wrong direction. The most important strategy is to get started. You may be surprised to know how close you are to your goal once you get on the road.
4. How Important is Video Content and is it the Most Engaging Facebook Format?
According to Locowise, Facebook video shares are more likely to reach and engage your custom audience versus written content. Facebook visitors watch videos to be entertained and inspired. However smart marketers find creative ways to edutain and soft sell to their fanbase. Take note of TV commercials. Your major brands are dancing, singing, and joking their way into our pockets. As small business owners, we must figure-out simple ways to do the same.
5. What is the Optimum Length of Time for a Facebook Video?
Based on a recent survey of 100m Facebook videos published last year, shorter videos generate more interactions on average. The sweet spot for video length is 60 to 90 seconds. Which is Google’s recommended length for your cover page video as well?
6. What is the optimum length for a Facebook live video?
This is a thought-provoking question because one may think the answer would be the same. Facebook absolutely love, love, love live streaming, and has reported that 20% of all their videos are live. Since Facebook is competing with YouTube, they want your undivided attention and prefer live videos that are longer.
The daily watch time for live videos had quadrupled in the last year according to Facebook. Facebook gives live video priority. They have found that the longer the live video runs up until 15-16 minutes the more interaction it gets. So, to answer your question 15-16 minutes before people get tired, stop commenting, or engaging.
7. How Much Introduction Text Should You Use for a Facebook Video?
This may seem like an unimportant detail, but everything counts. Keep in mind that there are over eighty million Facebook business pages competing for space and attention; every advantage count.
Facebook analyzed the top 10,000 most engaging Facebook videos. The result found that the top videos intros were short, very short. The average introduction was 84 characters and the median was 61 characters. Key point: Our audience has the patience of a gnat and doesn’t want a lot of fluff; get to the point, and let your video do the talking! Pun intended…
8. What are Native Videos?
Many of us when we think of videos we think of YouTube. That doesn’t make Facebook very happy. Facebook has a new focus. Facebook wants your video uploaded directly to them. They’re not interested in a YouTube link or no other social media channel link. Facebook earns its income through advertisements. It’s hard to convince their advertisers to pay big bucks for ads when they’re losing the video war against YouTube.
So, what is a native video? A native video is a video that is uploaded directly to Facebook, not from a link from another video platform such as YouTube. Facebook rewards those that upload natively. Here’s a quick video that shows you how to upload a native video
9. What are the Top Video Topics?
The #1 most viewed video topic is something that we all enjoy indulging in. The top video topic is food. Viewers love watching food videos. Now if you are wondering how that helps you to create a well-watched video, that’s where creativity comes to play. Can you think of any commercials that have incorporated a dining experience in their sales pitch? Food is the #1 topic, next two are fashion and beauty and animals (Pets) according to Buzzsumo.
Quick Tips to Creating a Native video.
• Keep the introduction short
• Make it engaging
• Incorporate relevant images
• Know your audience
• Make it Entertaining, instructional or informative
10. What is the Best Time to Post on Facebook
This is one of those questions that’s difficult to answer. After researching for hours, the time slots results are all over the place. There are some factual data, but they’re based on specific industries, demographics, or subject matter.
A study by Fast Company says that the best time to share on Facebook is between 1 and 4 PM. That research found that Wednesday is the best day to post. According to the Huffington Post, though, the best days are Thursday and Friday, usually in the mid-afternoon.
Checking your Facebook page insight will give you accurate data. You can view the graphs to see what times your fans are online viewing your pages and even which content is the most popular. This data is just a look behind the curtains. You can ascertain immediate analysis from your page analytics. So, analyze, analyze, analyze. It’s no way around it. This is truly the only way you will learn the best time to post to your target audience.
Here’s another school of thought you may want to consider. If everyone is posting at the most optimal times, (according to the powers to be) then those times would be more challenging to compete for the news feed. With so much competition for those few time slots, competing with everyone else will definitively decrease your chances of being seen. So that leads me back to the page insight analytic. Again, the most accurate data.
11. How Often to Post on Social Media for Business?
Again, everyone has their opinion, however, here are a few ideas that have the highest amount of similarity. According to recent research 3-5 times, a week is recommended. Up to 10 times in some cases but that can seem a little spammy in others. Again, it depends on your target market. Remember quality is more important than quantity. You will rather have three quality posts as opposed to five mediocre posts.
Most studies agree that once per day is optimal with a maximum of two posts per day. HubSpot found that pages under 10,000 fans experienced a 50% drop in engagement per post if they posted more than once per day. At a minimum, you should post to your Facebook pages three times per week.
12. How to Setup a Facebook Watch Party?
A Facebook Watch Party is a new feature for groups that allows admins to hold a live screening of pre-recorded videos that are publicly available on Facebook. Group members can all watch and comment on the videos at the same time to create a shared viewing experience.
(create diagram) At the top of your News Feed or Timeline, click “Create Post”. Then click Watch Party. Search for a video or click a category (example: For You, Watched, Live) to view additional videos. Click Add to Queue next to any videos you’d like to add to your watch party, then click Done.
13. Can I Remove Reviews From my Facebook Page?
Although Facebook makes it easy to remove your reviews tab, you may want to weigh your options. With millions of Facebook business pages, it’s getting harder and harder to stand out from the crowd. This makes social proof vital! Amazon proves that. Reviews are your friends. Visitors that don’t know you will trust the recommendation of others.
You can remove the reviews tab from your Facebook page. Note: Things you hide from your timeline still appear in News Feed, search, and other places on Facebook. Below are instructions to guide you to the reviews tab. There you will have a few options. Choose what works best for you.
From your Facebook business page
• Click on the down arrow
• Click on the setting, on the left-hand side
• Click on Templates and Tabs
• Scroll down under the Tab section
• Locate the Review Tab
In addition to the reviews tab, Facebook has reinstated its recommendation rating. This is good because your visitors, fans, or customers can recommend your services or not. Additionally, if someone gives you an unfair recommendation you can easily report it.
14. How to Schedule a Facebook Post?
As small business owners, we wear many hats. And just the thought of having to manage our social media marketing isn’t a welcoming thought. Of course, we all want the results but not the work.
The good news is that we can have our cake and ice cream too. There are ways to create and manage a digital strategy with ease. On the flip side, if you are overworked or overwhelmed you can hire a Facebook business page manager. Your business page manager will have access to your admin page. Don’t fear because you can control and limit your Facebook admin exposure.
Through a Facebook business account, you can assign team roles. As a result, even if you choose to hire an account manager it’s easy to maintain control over their activity via the page management history tab. Or if you have time you can pre-schedule your Facebook post yourself.
Below is a step-by-step guide to pre-schedule your post.
#1. Create your post
#2. Start your post, content, images, or video. Within the box, click the publishing tool.
3. Next at the left click on schedule posts.
4. Follow the prompts.
15. How to Boost a Post on Facebook?
Many marketers are debating whether boosting a post is worth your money or not. The other question we hear often is, which is better, to boost a post or to buy Facebook ads. There’s no one size fit all answer. There are many variables. Two major factors: (1) your advertising budget and (2) your expertise or know-how.
Boosting a post is simple, quick, and cheap. You can spend as little as $1.00 per day to promote a post. Since we learn best by doing, that $1.00 per day opportunity could be money well spent. What would happen if that $1.00 investment attracted three highly targeted visitors who turned into raving fans, who then transformed into dedicated money-spending customers? If not, you lost a dollar~…
Here’s how to Boost Post
Step #1. Create a post
Step #2. Click on Boost a post
Step #3. Fill in the requested information
That’s it! Remember you can spend as little as $1.00 a day.
Today is your lucky day because you landed on this page and you’re still here. We hope you will immediately incorporate one Facebook marketing strategy today. Find the one strategy that resonates the most to you and implement it while the iron is hot.
Now that you have your Facebook business page setup and you’ve discovered a few strategies to promote your page, it a matter of time that you will see growth.
• Post at the best times for your target audience.
• Post relevant content to your target market.
• When possible, use original photos and images.
• Optimize your content for mobile consumption
• Keep your message short, concise, catchy, and engaging.
• Post videos over written content and live streaming are preferred.
• Vary your content mix to keep your page interesting and fresh.
• Engage with your followers, people don’t like talking to themselves.
• Stay consistent with your posting… not too much but more than not enough.
• Fully optimize your Facebook business page set-up, the more they know the more you grow.
• Setup your auto-messenger to welcome visitors and let them know that you know they stopped by.
• Analyze your page insight to uncover your audience’s behavior, desirers, and spending habits.
If you are strapped for time you can always pre-schedule your post from Facebook admin or through a third-party service. Those services are normally inexpensive, just a few dollars per month. Remember Facebook isn’t dying nor is it just fun and games. It’s a platform used for visitors to consume content, be edutained, shop, stay abreast of local events, and more without even leaving their homes.
Acting on a few of the above easy steps will place your business ahead of your competition. Start your Facebook marketing strategy today and lead the pack! If you haven’t set up your Facebook business page yet, go here for an easy 15-minute page setup guide. For more tips on how to promote your Facebook page, check out our Facebook business page helpful articles below.